14 Friday, February 20, 1981
THE DETROIT JEWISH NEWS
`Celebration 33'
institutions and programs
they sponsor will benefit
from the premiere.
Meshulam Riklis, the
Israeli-born chairman of
the board and chief
executive officer of the
Rapid-American Corp.,
helped fund the film
which is produced by the.
husband-and-Wife team
of Ely and Edie Landau.
It is Riklis who conceived
of the idea of "Celebra-
tion 33" and his corpora-
tion is providing the ex-
penses for the worldwide
program.
By DAVID FIBIEDMAN
(Copyright 1981, JTA, Inc.)
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A Wave of Identification
Chaim Potok's novels,
"The Chosen," "The Prom-
ise," "My Name is Asher
Lev," and "In the Begin-
ning" have all won a wide
international audience
even though they deal with
Hasidic Jews and the con-
flict between Orthodox
Judaism and Western val-
ues. For many Jews the
books have also provided
knowledge about their reli-
gious heritage.
It is therefore fitting that
the premiere of the film ver-
sion of Potok's first novel,
"The Chosen," on May 11 is
expected to raise some $50
million for educational in-
stitutions in Israel. Coming
two days after Israel offi-
cially celebrates the 33rd
anniversary of the Jewish
state, a half-million people
are expected to see the film
in 1,000 theaters in the
United States, Canada, Is-
rael, and at least 21 other
countries.
"It will be the largest the-
ater party in the world,"
comedian Alan King told
some 500 representatives of
Jewish organizations par-
ticipating in the event,
called "Celebration 33" at
an all-day seminar on sell-
ing tickets for the premiere.
All of the Jewish organiza-
tions selling tickets are in-
volved in some way with
education in Israel and the
The film, which is
scheduled to open for its
commercial run in the fall,
may bring the world of
Hasidic Jews to an even
greater audience than did
Potok's books. "The Cho-
sen," which is about Hasidic
Jews in the Williamsburg
section of Brooklyn, may
also give many Jews and
non-Jews some understand-
ing of Judaism itself.
It has also had this effect
on one of its young co-stars,
Robby Benson. He said that
while his parents had been
active in helping Israel dur-
ing its early days of state-
hood, he had grown up with
little Jewish knowledge. He
said in making this film he
had for the first time
learned something about
his Jewish heritage. At the
same time, Benson added,
he felt he now could also do
something for Israel.
In addition to the organ-
izations in the U.S. and
Canada, groups in some 30
countries are also par-
ticipating in "Celebration
33." Through the coopera-
tion of the Bnai Brith Hillel
Foundations, some 50,000
Jewish college students will
serve as ushers in all the
theaters where the film is
shown May 11.
Tickets will sell for $100
for the world premiere.
In addition, there will be
a special 33-minute film,
featuring such stars as
George Burns, Burt
Reynolds and Frank
Sinatra performing
Jewish works, which will
be shown with The Cho-
sen" at the premiere and
which will never be
shown again.
Riklis is also sponsoring a
$500 black tie premiere in
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A Michigan Celebration
Rudy Boschwitz (R-Minn.),
Michigan Attorney General
Frank Kelley, Lt. Governor
James Brickley, U.S. Con-
gressmen William
Brodhead and James Blan-
chard and State Senator
Doug Ross.
Also, Faeline Curtis,
Dennis Deutsch, Berl
Falbaum, Dr. Sonya
Friedman, Arthur
Goldberg, Janice Green,
Elizabeth Howe, Edward
C. Levy Jr., Jerry Lieb-
man, Rev. Robert Mar-
shall, Byron MacGregor,
Shelly Navarre, Lillian
Jaffe-Oaks, Kalman
Reisman, Sr., Carol Ritt-
ner, George Rossman,
Mark E. Schlussel, Eric
Shampaine, Sandra
Silver, Carmi M.
Slomovitz, Heidi Stein,
Dr. Milton Steinhardt,
Robert Weiss, Barbara
Weitzman, Mark
Whitefield and Edward
Rosenthal.
The Michigan Region of
Women's American ORT
has announced that
Jeanette Miller will be hon-
orary chairman of their par-
ticipation in "Celebration
33."
Mrs. Myra Karse of Es-
sexville has been named
coordinator of the Women's
League for Conservative
Judaism effort in the Flint
area.
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CUSTOM WINDOW SHADES
* *
Michigan Jewish groups
are organizing to partici-
pate in the "Celebration
33."
The American Friends of
Haifa University have or-
ganized their committee
under chairman Michael
Stein and Detroit Chapter
president Louis H. Golden.
Members include U.S.
Senators Donald Riegle and
Carl Levin (D-Mich.), and
New York, Washington,
Chicago and Los Angeles,
with the proceeds being di-
vided among the participat-
ing Jewish organizations -
for their educational pro-
grams in Israel. In addition,
67 Israeli consulates will
host private parties and ( 1
special showings of the film `1
on the same evening.
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FEBRUARY 22, 1981 Marks
50 GOLDEN YEARS
of being in love for
PEARL and HARRY ZELTZER
We wish that all the years of the future
bring as much happiness as those of the
past.
Your Children,
Judy, Gary, Angie
and Iry
Your Grandchildren,
Marci, Ross, Debbi, Ruth,
Michelle, Brian and Susan
•