THE DETROIT JEWISH NEWS 16 Friday, November 16, 1919 Farmer Jack Pioneering Gives Israel Special Status LOWEST PRICES Cassette Dictating Transcribing Machines Zionist blue and white flags with the Magen David, the six-pointed Star of David, direct shoppers in the Northwest Detroit 342-7801 NOW OPEN SATURDAYS 9-12 Metropolitan Detroit's Most Complete Stationer "Your Office Boy" Farmer Jack supermarkets to aisles of shelves filled with scores of products from Israel. Similar evidence of an immense industry in Is- rael is on display in all of the more than 80 Farmer Jack stores. A fascinating story of an unusual triumph in pioneering for American- Israel cooperation in a vas- tly developing economic .0 • • • • • Office Supplies Office Machines Office & Home Furniture Complete Gift Selections Printing • Rubber Stamps Data & Word Processing Supplies "Your Office Girl" modem Office, INC 31535 Southfield Rd. between 13 & 14 Mile HOURS: Mon.-Fri. 8-5 Sat. 9-12 642-5600 PAUL BORMAN N A C O NORMAN ALLAN{C1-', GEMOLOGIST • DIAMONTOLOGIST LAWRENCE M. ALLAN, PRESIDENT NOVEMBER SPECIALS SUPER LOW PRICED BRILLIANTS $999 899 849 775 749 699 1.60 ct. 1.44 1.30 1.20 1.12 1.02 project is represented in these displays. It all began with the deep interest of the directing head of the Farmer Jack chain of stores, Paul Bor- man, president and chief operating officer of Bor- mans, Inc. His deep interest in Israel, his leadership in ,efforts for the Weizmann Institute and other major Israeli educational and sci- entific institutes, centered his interest in the increas- ing number of products that had reached the shelves of his stores. He began to ask ques- tions, to contact leaders in movements for participa- tion in Israel's economic de- velopment. He called in Vice President of Sales Robert Garbarino. They began to explore ways of multiplying the Israeli sales. Borman knew that De- troiter Irwin Green was an active national leader in the America-Israel Chamber of Commerce and had participated in Israeli industrial under- takings. Green shared the concern of the Farmer Jack executives. He contacted a knowl- edgeable Israeli, Elli Segal, and enlisted her participation in the quest for a new image for the spread of Israeli prod- ucts in Detroit. Elli is here with her hus- band, Dr. Shmuel Segal, who came from Israel to ,pursue research in fertility. In Israel Elli had served in the foreign ministry. DIAMONDS OUR SPECIALTY BEAUTIFUL JEWELRY TO REMEMBER... • ANNIVERSARIES • BIRTHDAYS • SPECIAL OCCASIONS • IRWIN GREEN OR JUST A SPECIAL PERSON... She went to Israel at the suggestion of Borman, Gar- barino - and Green and explored the food market, contacting canning firms and manufacturers. She was followed 10 days later by Garbarino who, with his wife, gained enthusiasm for the Jewish state in the murk of their explorations and Garbarino's contacts with food producers. The aim was to establish direct contact with the food Established 191 WE'LL PAY IMMEDIATE CASH FOR YOUR UNWANTED PRECIOUS GEMS AND JEWELRY Hours: Daily til 5:30 Sat. By Appointment - 642-5575 30400 TELEGRAPH • BIRMINGHAM LOCATED AT 121/2 Mile SUITES 104/134 VISA' Awarded Certificate By GIA in Grading & Evaluation COMPLETE SELECTION OF HOME HEALTH CARE EQUIPMENT IS AS NEAR AS YOUR TELEPHONE Fully Adjustable Hospital Beds Mobile Commodes Folding Wheel Chairs AVAILABLE FOR SALE OR RENTAL WE BILL MEDICARE, MEDICAID Full Selection of Canes Adjustable 2441r. Emergency Service on Oxygen Equipment Walkers OR BLUE CROSS FOR YOU MEDICAL RENTALS and HOSPITAL SUPPLY, Inc. 21310 Coolidge, Oak Park, Mich. 48237, Phone 3994780 Delivered and fully set-up MON.-FRI. 8 A.M. to 5 P.M. many communities to make the pioneering work of encouraging the'purchase of Israel-produced food a na- tional enterprise. Green has already enlisted the Shop and Stop stores in Boston to emulate Farmer Jack. He hopes to inspire the Detroit pioneering spirit in chain stores in San Francisco and many other communitie ELLI SEGAL producers, in order to elimi- nate overhead. It created conflicts and it was not an easy road. But Robert Gar- barino and Elli Segal suc- ceeded. The result is that on the shelves of the North- west Farmer Jack super- markets are 110 Israeli food products, and more than 60 of these products are on the shelves of all the other Farmer Jack stores. And the enthusiasm for these products matches that of the initiators of the economic undertaking that is of great value to Israel. Elli operates as the manufacturers' repre- sentative and continues to search for additional products to enlarge the Israeli departments, with the encouragement of Borman and Garbarino. For the first nine months of the introduction of these efforts to encourage sale of Israel products, more than $700,000 in sales is already recorded. Garbarino is con- fident the million mark will be exceeded for the year. This industrial undertak- ing that reads like a fairy tale of pioneering in Israel's behalf by Detroiters is marked by the introduction of an unusual variety of food items. In the 110 products are included preserves, cookies, crackers, gefilte fish, juices and soups, pud- dings, egg plant dip, olives, pickles, grapefruit and orange segments, soup tid- bits and so many more that they are too numerous to be listed in their totality. Elite chocolates and Lieber fruit-filled hard can- dies are among the spe- cialties and are rated by the Detroiters "among the best anywhere." The enthusiasm of Garbarino is unlimited. He is now proceeding, with the assistance and encouragement of his associates, to pioneer in another project of coop- eration in advancing Is- rael's economy. For Hanuka and Christmas there will be available on the shelves of the Farmer Jack supermarkets a variety of 12 Israel-made toys. They will thrill the .chil- dren and will excite the par- ents to buy them," he said, praising the high quality of the toys. Irwin Green, as a dedi- cated volunteer in the task of aiding Israel's economy, has undertaken tours of "Israel has two basil needs, security and the economy," Green said. "Se- curity is the Israel govern- ment's responsibility. We can help economically. That is why I am devoting myself to the aim of encouraging the imports of foods and toys from Israel." A prominent Detroit housewife had an in- teresting comment. "The ROBERT GARBARINO Israel foods I buy at Farmer Jack's are so ex- cellent my family thrills with me in their enjoy- ment. Besides, the price is right. Farmer Jack's buyers are to be com- mended. They more than meet competition. They beat it. And what a variety of food with the Hebrew labels! We have reason to be proud of what Ierael offers and should glory in the opportunity to help our fellow Jews there." Among the unusual products newly introduced is Jaffy's, an all-natural, whole fruit sherbet which is frozen at home before use. It is packaged in individual aluminum containers and has a two-year shelf life. Jaffy's is handled and stored without refrigeration and has no artificial color, flavor or preservatives. Jaf- fy's was first introduced in Australia and Europe. Jerusalem Jerusalem has always played a central role in Jewish religious and politi- cal life. Jerusalem was a fortified Jebusite ridge when King David made it his capital 3,000 years ago, and Jews have lived there continuously ever since. The Western Wall in Jerusalem, part of the Jewish Temple complex built by Herod over 2,000 years ago, has been the ob- ject of Jewish veneration and the focus of Jewish prayer. Jerusalem in Jewish prayer is synonym- ous with Israel. The blast that blows loudest is soon overblown.