Mystery Books
Promoted Here
•
RENAL 8 DAYS!
TH
GOLD:
PLAC E
NEW YORK - Pocket
Books will launch a cam-
paign in March in Detroit
and Seattle to promote its
extensive line of mysteries
by Erle Stanley Gardner,
creator of Perry Mason.
With over 95 Erle Stanley
Gardner titles on its list,
Pocket. Books conducted ex-
tensive market research to
profile potential new
, ----x.ders of the Gardner
ks. Several months of
nictrket research conducted
among focus groups in the
East and Midwest deter-
mined the demographics
and reading preferences of
the prospective audience.
Based on the findings of
this research, new cover art
for the books has been de-
signed and an intensive ad-
vertising and promotion
- campaign has been planned
-4
to launch the popular Gard-
ner titles in Seattle and De-
. troit.
To date, over 185 million
Gardner mysteries have
been sold, making Gardner
, the best selling American
autlior of all time.
:_l'anuary 5 to January 13
FIFTH ANNUAL,
STORE -WIDE
SAV
O
TABLEWARE by DANSK
20% OFF
75 7o OFF'
Regular retail prices including
75%-OFF
Regular
Retail Price Sale Price
$10.65
$42.50
14K yellow gold carved jade pendant
Assorted genuine stone hoops, such as
jade tiger eye ivory to be added to earrings $12.50 - $95.00 $3.15 - $23.75
14K yellow gold earrings with choice of
$8.75
$35.00
sodalite, jasper, black jade, tiger eye
14K yellow gold pendant with sodalite, jasper,
$12.50
$50.00
black jade, tiger eye, bean on 18" chain
Planting Season.
JERUSALEM (JTA) -
The Jewish National Fund
has launched its 1978-1979
planting season at sites all
over the country. The JNF's
plans for this year call for
the planting of more than
2.5 million new trees, on a
total area of some 18,000
dunams.
This planting work is car-
ried out in addition to the
JNF's year-round projects
developing existing forests
around the country and
landscaping picnic and rec-
reational facilities.
Countrywide, there are
some 960,000 dunams
(240,000 acres) covered
with trees - 560,000
planted by the JNF from
scratch.
CHOICE GOLD JEWELRY
60% OFF***
regular retail price including chains, rings, bracelets,
earrings, pendants, beads, pearls, etc.
Regular
Retail Price
$97.50
Chinese Hand Painted enamel beads
$62.50
14K yellow gold oval opal pendant
$50.00
14K yellow gold pear shape opal pendant
$32.50
14K yellow or white gold pearl pendant
18K yellow and white gold cuff bracelet set with
$2276.00
17 diamonds weighing 56 points total
$172.50
14K yellow gold 8mm pearl earrings
18K yellow and white gold ring set with
$2650.00
33 diamonds weighing 1.95 points total
DINNERWARE
DESIGNS by DANSK
•
•
•
•
Nielstone
Blue Umber
Mist
Linden
STAINLESS STEEL
FLATWARE
by DANSK
A wide selection
of patterns and
serving pieces
60%-OFF
Sale Price
$39.00
$25.00
$20.00
$13.00
$910.40
$69.00
$1060.00
Carved Teak
SALT AND PEPPERMILL
COMBINATIONS by DANSK
A wide selection of
modern designs.
SELECTED GIFTS
40%
Harvard Hillel
Has New Home
OFF
including Porcelain, China,
Lucite and Crystal.
A SELECT GROUP OF WORLD
RENOWNED WATCHES
CAMBRIDGE, Mass.
(JTA) - Renovation has
been started on the new
home of the Harvard-
Radcliffe Hillel Society
which, after operating for
31 years out of a small con-
verted residence 10 blocks
from Harvard yard, will
move into a spacious build-
ing one- block south of Har-
Square.
e Hillel Society offers
ligious, social and cul-
tural programs in which
more than 1,000 Jewish
students, faculty and their
families participate each
week, according to Rabbi
Ben-Zion Gold, director.
14K yellow gold gents' ring set with
tiger eye and black onyx mosaic
14K yellow gold 18" rope chain
14K yellow gold and lapis bracelet
18K yellow gold ring set with one
diamond weighing 18 points
14K yellow gold ring set with five diamonds
14K yellow gold gents' ring set with
black saphire and two diamonds
14K yellow gold ball earrings
lik
e
50% OFF
$130.00
$25.00
$500.00
$52.00
$10.00
$200.00
$525.00
$775.00
$210.00
$310.00
ESTATE AND
ANTIQUE JEWELRY
$250.00
$27.50
$100.00
$11.00
One of a kind pieces and valuable heirlooms, including stick pins,
pins, rings, bracelets, necklaces, earrings, watches, etc.
RING TRAVEL POUCH
Rich brown velvet case holds
and earrings for travel.
$2.99 rings
Reg. $5.00
30% OFF
SELECT GROUPS AT 60% OFF
SAVE 40%-65 0/0 ON STERLING
SILVER FLATWARE
Bridal Registry
Even Exchange?
NEW YORK - The head
of the Center for Middle
East Studies at Johns Hop-
kins University recently
proposed that Israel give up
Tel Aviv and the coastal
areas and retain Jerusalem.
Prof. Najid Khadduri said
the coastal areas were never
Israeli territory throughout
history. He also expressed
doubt that six million Jews
died in the Holocaust.
As SALE
75%
off the regular price of all gold jewelry, selected gifts, estate and antique jewelry and selected
silverware and dinnerware. You won't believe the selection and the low prices. Use our
layaway, use your credit cards, but don't miss out on the values!
SELECT GROUP OF 14K GOLD
STERLING SILVER AND
GOLD-FILLED JEWELRY **
• Gorham • Reed & Barton • Towel • International
• Wallace • Lunt • Heirloom • Steiff
• Kirk
*Allow 4 weeks for delivery.
Shower and wedding gifts, engagement
and wedgdiifnt,
gs re tc
ings, bridemaid's and
usher's
is
The Gold Place Policy: Never a Due Bill ... Always a Cash Refund
2 '
*Based on 1978 prices, prior to recent dollar
North Park Plaza, Room 120, ,-",
17117 W. Nine Mile Road,
t
., \ 5). ,
Southfield, Michigan
NINE
-5 ; \
; MILE RD
48075
-°,',,,, , " iA g
(313) 559-6140
„NI
■
.
PLAZA
4-1
E-4
r
PLACE
■
Friday, January 5, 1919 15
THE DETROIT JEWISH NEWS
devaluation in Europe, and therefore substantially
larger reduction than indicated.
**Some one-of-a-kind, others few-of-a-kind.
***Important: Since these sale prices were computed
the world price of gold has leaped 25%-50% higher
and the price of diamonds has skyrocketed
100%-135%!
Another huge
(11,1 SIE7 /76 9 C
?!!
savings for you!
■