22 Friday, October 13, 1918 THE DETROIT JEWISH NEWS AD BIGGEST DISCOUNTS ON ALL WINDOW COVERINGS SMALLEST HURTIG WINDOW NTERIORS 559-820 OUR REPUTATION SPEAKS FOR ITSELF FREE ESTIMATES FREEDOM CLEANERS 24681 Coolidge at 10 Mile 545-1300 THIS WEEKS SPECIAL SWEATERS Men's & Ladies $1 25 Plain Sweaters Only Special Ends Thursday 10/19 Get together in a Restored 1923 Cadillac After a $6 million restoration project, the Radisson Cadillac is an incomparable hotel. And an ideal location for wedding receptions, Bar Mitzvahs, or any group function your club or Temple is planning. For more information, call 7bny Fuleras, our Banquet Maitre'd. RADISSOWCADILLAC HOTEL 1114 Washington Blvd., 256-8135 Detroit From The Radisson Collection. WE SUPPORT . . . MAYNARD DA - FELDMAN FOR OAKLAND COUNTY COMMISSIONER BECAUSE: "He is trustworthy, reliable, intelligent and the man for the job!" M _ AX NOSANCHUK Past President, Cong. Beth Achim BECAUSE: "He is a man of integrity, responsibility and dedicated interest!" STEPHAN BECHARAS President, Gallery Restaurant BECAUSE: "It is an honor to have Maynard as a candidate for this position. We need men like him!" ALLAN ROSENBERG President, Cong. Beth Achim LET OUR MESSAGES BE LOUD & CLEAR! Bi-Partisan Supported VOTE NOV. 7 This ad paid for by Friends For Feldman Committee #86243 They're Not Cosmopolitan, But Israeli Women's Magazines Are Highly Popular By BURT KEIMACH World Zionist Press Service By now an indivisible part of Israel's thriving press, the mass publications devoted exclusively to wo- men, are only two in number. Considering a daily newspaper output for the whole country, includ- ing foreign language pro- ductions, of more than 20 separate papers, the weekly La'Isha (for the woman), with a circulation slightly more than 70,000, and the monthly "At" (meaning "you" feminine), distribut- ing 30,000 copies, are mod- est efforts from a purely numerical angle. (The big weekend magazine section newspapers like Ma'ariv and Yediot distribute more than 250,000 each.) In spite of their relatively small circulation, both magazines really do appeal to women readers because their subject matter, objec- tively reported and often tastefully presented, is a cross-section of what in- terests at least 50 percent of the population. At, a relative newcomer, has been on the Israeli scene since 1967. Its style and level of Hebrew are consi- dered to be quite high, a fac- tor that leads many readers to call it the "Ha'aretz of magazines," referring to the lofty standards of that daily newspaper set by Eliezer Ben Yehuda, one of the pioneers of modern Hebrew. The smaller press run of At, compared to the more than double output of La'Isha, is also proof that excellence does not always lead to mass appeal. There is a long tradi- tion in the nation of pro- ducing superstars among women journalists. People like Hemda Ben Yehuda, the wife of the linguistic pioneer, set the trend for future women writers in the country with her 1930's "gossip" column in Havatzelet. She also coined the word "ofna," meaning fashion. Other women- who excel- led in the budding new field of Hebrew journalism in- clude Hanna Zemer, who plies her trade at the daily Davar; and Rahel Ben Zvi, wife of the late president of the state, who contributed for many years to Ahdut, a serious labor publication. Still going strong is Davar Hapoelet, a small monthly magazine of the Women Workers Council (Naamat) Davar traces its origins back to 1934 when it was founded by yet another im- mortal of Zionist history, Rahel Katzenelson-Shazar. Devora Dayan got her start there too by describing early settlements with emo- tion and feeling. Turning to the pages of At today, we can find a great deal of original work by young women, whose efforts appear in between slick color ads for expensive and usually foreign-made pro- ducts, attesting perhaps to a generalization that the bet- ter educated minority who read the magazine are also better heeled financially. A recent edition, for example, had an article about some practical as- pects of travelling to Europe, a purely informa- tional piece. In the same copy was a whole page de- voted to the sensitive poetry of newcomer Dalit Bat Adam. written treatments about drafting women into the Israel Army; women who successfully completed with men, Israel's first ever international marathon run around the Sea of Galilee last De- cember; and a warm piece about a child psychologist, a male, at Hadassah Hospital, who prepares children to emotionally cope with major surgery, and even with death. As far as many women readers are concerned, how- ever, La'Isha has one saving feature that has kept it on the market for 32 years. It's called La Bayit, for the home, and is best charac- terized as a handbook of money-saving hints. In- deed, the editors entitle it, "Special supplement for the thrifty housewife." Making clothes; constructing toys for children; economical household products; and saving on utilities, form the basis of this guide on how to keep pace with inflation. Since it touches upon tough day to day problems, the section is a drawing card that guarantees the magazine's popularity. Success of Kibutzim Told By ALAN ELSNER World Zionist Press Service An Israeli woman dis- plays the two popular women's magazines in Is- rael, La'Isha (For the Woman) and At (feminine form of the word you). There are the usual cook- ing and fashion treatments, although these too tend to be for the more affluent, emphasizing as they do the offbeat in clothing, like evening and beach wear, and the often unusual in foods, like fancy cheese bak- ing, hardly the fare of the highly budget-conscious or- dinary housewife. But there is something for "every wo- man" in the 140-plus page magazine. Departments in- clude sections on mother- hood, health, shopping, and today's all-important craze, dieting. Interviews with women achievers who were born in 1948 formed a major series in a recent issue. La'Isha caters to a vas- ter public just by the im- plication of its meaning. It can afford to print 70,000 each week because the editors purposely gear the content and lan- guage style for a popular level. (Many university women snobbishly refuse to even glance at it, cal- ling the publication vari- ous shades of trash.) Unlike At, La'Isha is printed completely on lightweight news pulp, ex- cept for slightly heavier glossy color front and back covers. The Tel Aviv-based production has been putting out 90-plus pages a week since it began in 1946. La'Isha addresses itself to subjects like beauty queens, heavy on the gossip; busty pictures of aspiring young starlets and pop singers; and stories of a soap opera quality concerning the faithful, the not so faithful, and the search for happi- ness, in love that is. There are serious sides to the magazine, al- though these occupy only a relatively small percen- tage of each edition. Re- cently there included good, objective, well- JERUSALEM — An hour's drive inland from Haifa, tucked away from the main road in the footh- ills of Mount Carmel, is the 400-member kibutz of Ramot Menashe. Ramot Menashe was founded in July 1948, and so, like the state of Israel itself, just celebrated its 30th anniversary. And there is much to celebrate. For the settlers of Ramot Menashe have literally built their kibutz from noth- ing. "When we came here," re- calls founder member Leora Wasserlauf, "there were no trees, no flowers, no build- ings, no crops — in fact no life at all. For the first few months, we lived in tents." Now the kibutz has a dining room, complete with coffee house and discotheque in the base- ment, a library, music rooms, a swimming pool and tennis and basket- ball courts. Complete equality pre- vails between all kibutz members. Private property does not exist, all kibutz as- sets being owned in common by all the members, who make all important deci- sions democratically in their weekly kibutz general meeting. The other unique aspects of the kibutz organization are the treatwent of chil- dren and the position of women. Children are brought up communally. Instead of living at home, they live and are educated in special children's houses, going home to visit their parents for a few hours in the afternoon. The idea was to liberate the kibutz women from the burdens of childraising, so that they could be free to take part in all kibutz enterprises as equals of men. During the 30 years of the state, and especially in the last decade, the kibutzim have been in an ideological crisis, which threatens the traditional assumptions on which they were built. There is a problem of hired labor. It was al- ways cardinal to kibutz ideology that no hired wage-labor could be em- ployed by the kibutz. Ac- cording to the classic socialist analysis, any employer who paid people to work for him was exploiting them since he made a profit from their labor. But in practice, nearly all of the kibutzim, including Ramot Menashe, have been forced to employ outside labor. In other areas, too, the original kibutz ideology has been eroded by time. In about 10 percent of kibut- zim, the system of the chil- dren's house has been changed and children live at home with their parents, though in Ramot Menashe, as in all the kibutzim of the Hashomer Hatzair move- ment, the system is still adhered to. The position of the woman is also very different from that envisaged by the early kibutzniks. Women are indeed equal but most of them continue to work in the "traditional" female oc- cupations of cooking, work- ing in the children's houses and in the other service sec- tions of the kibutz. Also, of late more than 80 kibutzim now have resident beauti- cians — a luxury which in the early days would have been condemned as an in- tolerable bourgeoise affec- tation. In the intervening 30 years, since the founding of the state, the influence of the kibutz movement on Is- rael as a whole has steadily declined. In 1.948, 7.15 per- cent of the pcpulation lived on kibutzim. Now, only 3.7 percent. Quarterly Alters Name, Format WALTHAM, Mass. — The "American Jewish His- torical Quarterly," the old- est ethnic scholarly publica- tion in the U.S. has begun its 86th year of publication with a new name and for- mat. The publication will be known as "American Jewish History" and will contain 128 pages instead of the previous 96. The Journal is published by the American Jewish Historical Society, which is located on the Brandeis University campus.