80 Fridmitly12,1978 THE DETRINTJEWISN NUNS The People of the Book And the Newspaper By BURT HEIIKACH snatched up. But the rea - As a non-party paper, it sons for their appeal are claims to have distin- In Israel, if you're spoil - much more complicated • guished itself over the years • -= --774 ing for an argument, just Y iot Yed a "tabloid", a an cii for its objective and high walk around with the standard of political obser- ea sy easy to and to read masthead of your favorite newspaper clearly visible, format. The style of Hebrew vation, not to mention its and chances are you'll soon it displays is more in tune literary section. The col- fmd someone to tell you that with the speech of the aver- umns of Haaretz have your politics are hopelessly age Israeli than are the helped launch a few famous styles of most other papers. writing careers over the out of line. Or if you are a newcomer Even newcomers can soon years. Haaretz, too, has its cri- to Israel and you fmd your- master its language after a self at a newsstand in one of short time in the country, or tics, both because of its political stands and for the country's largest cities, after a good Hebrew course. Maariv on the other hand, its revelations on the you can be faced with a very .11Zims tough decision — which ilses a slightly more compli- seedier side of Israeli life cated style, and has a more (for example, a recent daily to buy. series on the police). 7Le 316tttnal traditional broadsheet for- This can present a bit of a Rounding out the free 5.. r .a problem because there are mat. Graphically, they are press is an economic daily no fewer than 11 of them in both advanced, and even „ so Hebrew. Since there isn't a "splashy" by traditionally called Yom Yom, with a tft. I H ••v •C very limited circulation; a t I o1.111 ; "gutter press" in Israel, it's staid Israeli standards. • sports paper that boasts of a a pretty safe bet that any They also hit the streets at a high number of readers- one of them will give a good time of day when a lot of summary of local and inter- business and shopping is in Hadashot Hasport; and Omer, a popular vowelized national events without too full swing. A country founded on daily in easier Hebrew for much bombast. The next question you socialistic labor tenets quite new immigrants, put out dependence, the Hebrew of over 20,000. Al Quds- coming from Bulgaria. A must ask yourself, as- understandably has to have under the auspices of press would have succeeded Jerusalem manages to completely independent Davar. a newspaper to express that in erasing some of the turn out that amount political stance may be part suming of course that you Most of the papers have do want to make the ef- viewpoint. Actually there competition. But the rules every day. These organs of the reason for its contin- enlarged editions on Friday fort of reading Hebrew, is are two. The Labor Union's of simple attrition do not have an obvious informa- ued life with a mere circula- hold sway in the Jewish tional and political ap- tion of 4,000 daily. which viewpoint you (Histadrut) Davar ad- for "weekend reading", in- state. The explanation be- peal for Arab com- would like to see by the dresses itself primarily to cluding magazine sections, One might think that a literary pages, etc. The pap- hind the success of so many munities, and are read to Yiddish paper would have time you get to the edito- its own membership in town papers in so many lan- some extent by Jews greater currency here than rial section. On the other and country and will print ers have their own car- guages must be sought in whose origins and native that enjoyed by the inde- hand, you might want to many news stories about toonists, many of whom the fundamental reason for language are Arabic. discover what the oppos- labor. The Mapam-owned compare favorably to their pendent Letzte Nyes. Its ition has up its sleeve, so Al Hamishmar is concerned counterparts abroad in amazingly low press run of the establishment of In English we have the you'll have to know just also with labor matters, but terms of standard and popu- 16,000 certainly belies the Israel—the Law of Return. Jerusalem Post, considered larity. where you don't stand in tends to address itself more Every Jew on the face of the by some to be the "dean" of universality Yiddish Throughout all these order to make a choice to the Hashomer Hatzair enjoyed before the planet who wants to, can not • the foreign language Israeli kibutzim, where every fam- papers, there is a basic un- here. only come to Israel, but take press. The Post has an obvi- Holocaust. Then there is always the ily receives it day by day. Al dercurrent of Israeli out full citizenship. This ous appeal for thousands of In Polish the Nowinz easy way out. You have 13 Hamishmar will naturally ideology—a tone of Zionism legalism is taken for immigrants and tourists Kurier nourishes itself on a granted in a place that has from English-speaking more daily papers in Arabic, arrange its news contents to in its various streams. They circulation of 12,000; and operate freely, with censor- French, English and seven reflect its leftist approach. more than tripled its popu- countries, and for others the Hungarian Uj Kelet ship restricted to matters other tongues. If one of lation since 1948. from smaller nations like sustains life with a daily touching upon national The religious parties Disparagingly referred these is not native to you, figure of 18,000. 22,000 _ Finland, Sweden or Argen- to as the "Immigrant then perhaps it might be at also have their papers. security, but the basic daily copies of the Rouma- tins whose second language Press" in the early years least more familiar than Hatzofeh tends to voice premise of being able to say nian Viata Noastra reflect the opinions of the Na- whatever one wants in a re- of statehood, many ob- is English. It is also read by H b the opinions of the Labor diplomats, foreign corre- sponsible way, holds. servers of the flourishing Assuming though that tional Religious Party, Party in editorials and news spondents, businessmen The survival of so many while Ha'modia and literary scene were con- you do persevere and make arrangements. Labor in fact organs is a mystery to vinced that the Hebrew from abroad, etc. your Hebrew choice, you Shearim are papers con- Enjoying a daily circula- controls most of the foreign many newcomers and will discover a depth and nected to Agudat Yisrael paPers, numbering 11 language press. visitors. Circulation fig- day, would gradually tion of 26,000, the Post also variety of coverage that for and Poalei Agudat Yis- rael respectively. ures are certainly not Rounding out the press supplant the foreign Ian- has a weekly air-mail edi- the most part, completely large by western gunge efforts. The rea- tion for its overseas readers picture is Yediot overshadows the foreign Graphically, the religious soning was that as im- with an even larger circula- Hadashot, which in spite language efforts. Take the and the labor publications standards, although the Friday press runs of up to migrants learned the tion. That however, is of its Hebrew name, is two mass dailies, Yediot are far from exciting. They 290,000 each for Yediot country's language they merely a condensed re-print printed in German. Ahronot and Maariv, both are also printed on broad- of the previous seven days Founded in 1936, this and Maariv are notewor- would naturally shift to output. late morning or afternoon sheets and have circula- thy. Perhaps the best ex- organ boasts a circula- the more comprehensive, products. tions of from 5,000 to 35,000 planation can be found Smaller readerships can tion of 18,000, and claims better staffed, and more Maariv actually grew out daily, with a slight increase be found in the other lin- by simply realizing that a press run of 24,000 for graphically presented of Yediot when its founder for their Friday editions. guistic representations. The Fridays. the free press in Israel is Hebrew mass dailies. left the parent organ back in Haaretz, the most liter- as diversified as the broadsheet, Nasha Strana, 1948. His move was a stroke ary and without a doubt, the country's polyglot popu- If we realize that more To a certain extent, of Russian. for "Our Land", course, this happened. But and Ophloz, a slightly of financial genius since most prestigious of Israeli lation. than 50 percent of the Maariv now enjoys the dailies, doesn't have a par- the ever-increasing num- smaller effort with a tabloid world's Jews are native As if this baffling daily bers of new arrivals largest circulation of any ticularly large circulation, barrage were not enough, English speakers, and that breathed life into many an format, both enjoy modest over 65 percent of all Jewish paper in Israel, with Yediot but its importance on the - remember that there are ethnic effort just when it circulations catering to the papers are in that language, running a close second. Hebrew press scene is hard 300 Hebrew magazines, and seemed on the verge of ex- needs of thousands of new it is not perhaps surprising Veteran Israeli jour- to over-estimate. Originally an additional 150 periodi- arrivals from the Soviet tinction. nalists attribute the huge called Hadashot, the paper cals in at least a dozen lan- after all, that in Israel the Union. A quick rundown of to- circulations of both pap- was started in British Man- guages for the avaricious old spirit of imparting in- L'Information, the formation in the most effi- day's active press in Israel ers to their independent date times by Eliezer Ben- reading public to ponder. will not only serve to illus- French enterprise, man- cient and understandable political stands. (All of Yehuda and his son. Since Meanwhile, the foreign trate the polyglot character ages to put out slightly way possible also prevails. the circulation figures Ben-Yehuda is popularly I anguage press, of the of the nation, but will give over 10,000 copies a day. are taken from "Editor a cknowledged as the re- home-grown variety, is A similar statistic here is some insight into the histor- Immigrants from North reflected again in the Law of and Publisher Year- viver of Hebrew as a spoken alive and well in the state of ical spirit of Jewish Africa who also read the Return and the fact that book" for 1976.) That cer- and written language, the Israel. In fact, it is not just journalism — a spirit which Arabic papers, turn to only around 50 percent of tainly is a factor for the p aper has been more or less e xisting, it is thriving. began in 1675 with the first L'Information, an organ the people living in Israel nearly 170,000 daily bound to follow a tradition One might think that issue of the bi-language established in 1957 at the are native speakers of copies of each that are o f linguistic excellence. with nearly 30 years of in- Spanish and Ladino height of immigration Hebrew—either through from those "Oriental" birth, or through immigra- "Gazeta de Amsterdam". Today there are two countries. -Detractors tion at a very young age. Arabic papers published in thought L'Information So the foreign press sur- east Jerusalem with circu- would pass on to oblivion vives indeed! Only time, the lations rivalling those of at the same time as the success of the aliya move- some of the smaller Hebrew small Bulgarian daily, Is- ment in the West, future dailies like the religious raelski Far Tribuna. But patterns of anti-Semitism HaZofeh or the leftist Al the "experts" were con- in the world, and the waves founded in both cases. Hamishmar. of immigration stimulated Al Anba doubles its Set up in 1958, Tribuna by those and other factors, weekly circulation on still thrives, in spite of the can reveal the fate of these Fridays with a press run relative cessation of people 10 mirrors of our times. World Zionist Organization iialimata2 =mparfaa