26 Friday, January 20, 1978
THE DETROIT JEWISH NEWS-
The Jewish community of
Iran dates back to the days
of Queen Esther. Today the
Jewish population is 85,000
in spite of the fact that in
the past 25 years some
-50,000 have emigrated to Is-
rael.
Danny Raskin's
LISTENING
POST
By HY LEWIS
-Guest Columnist
SADYE AND MURRAY
BOSIN can say with pride
Bill just transferred to a
different kind of life insur-
ance when he teamed up
with the Rott (Shel and Cy)
brothers of Allstate Burglar
Alarms. When Bill and Don-
- no's little girl Julie, who
just turned nine, came
home from school the other
day with her report card
full of A's. . .Julie appeared
rather wistful, ". . .guess
I'm in a rut," she ex-
claimed.
that Alex Haley isn't • the
only one that struck it rich
with 'Roots', because their
ever lovin' nephew, Michael
Budman, and his partner,
Don Green, whose gross
sales of their now -famous
Roots shoe stores around
the world last year was in
the neighborhood of from
$15 - 17 million and that my
A NEW YORK-based
friend is a pretty good
market-research firm claims
neighborhood to be in.
There are now about 70 that there are more than 70
Roots stores in Canada, Eu- million overweight
rope and America. . .there Americans who pay moare
are four in the Detroit area. than $10 billion a year to shed
-Sadye says that her 31- some pounds. They further
year-old bachelor nephew - claim that 90 percent of the
obese population who spend
didn't start out to be a ty- that kind of moolah are
,:coon. Michael, son of Helen women. Seems that people
Budman, graduated in ad- are thinking more seriously
vert ising-eomm unications about their health, . even the
from MSU back in '68. After health clubs are booming.
teaching for a year in De-
Reminds me about the gal
troit, he moved to Toronto .
. . there was a romance who came to see me about
losing weight with hypnosis.
with a Canadian girl.
Don Green, Mike's part- She wanted to get back to her
ner, is the son of Irwin and original weight. . 9 1/21bs.
Bethea Green of - Franklin.
HAVING DINNER at Ir-
Don and Michael were fra-
ving's Deli -with Ev and Bill
ternity brothers from good
Caplan when boss-man Ir-
old Michigan State Univer-
sity's Zeta Beta Tau. Don ving Guttman himself came
visited his frat-brother in over to join us. We asked
Toronto back in 1970 and him what his advertising
that's when the success sta.- meant, "Come see why we
are No. 1". . .he replied that
ry begins.
he's really No. 2 His charm-
Both of the young men
ing ,‘ife and hostess, Rose,
without jobs decided to go to
is No. 1, and he tries 'hard-
Quebec but they didn't like
er.'
the cold weather there. . .so
WITH WHAT'S happening
they went to Jamaica. After
they got the sunny clime out iii the world today between
Menahem Begin and Sadat,
of their systems they re-
quite a few publishers are
turned to Toronto where Mi-
scrambling to be the first
chael would do odd jobs like
building boathouses and a with Begin's autobiography.
Hoping for the start of a
little teaching. Well. . .the
Mideast peace. . .the book
boys decided to go into a
business that wasn't too de- could be titled, "Begin the
Begin". . .apologies to Cole
manding.
Opening up an Earth Porter.
HAVING PASSED Lon-
Shoes store wouldn't appeal
don, Ont., so many times on
to them. . .they had other
our way to Toronto, we
ideas abOut shoes. •
That's when they looked made up our mind to stop
there just for the day. . .we
up John Kowalewski in the
stayed three days. We had
Toronto yellow pages. John
accommodations at the posh
and his four sons ran a little
Holiday Inn Tower, right - in
factory making a few pair
of snakeskin boots a day. In the heart of downtown Lon-
January of 1973 Budman don.
If you are a shopping
and Green convinced Kowa-
`freak' there are hundreds
leski to go to work for them.
of shops right in the area
Starting out with six styles,
that would take a couple of
$5,000 of their own money, a
$5,000 bank load. . .and they days to browse in. Under-
neath the Tower is a vast
were on their way.
mall with its unique cob-
Today, about 8,500 pairs
of footwear come out of- blestone walk. . .covers two
floors with escalators, etc.,
their fully-staffed Toronto
that is just a delight to go
factory. Now there is Roots
through. London is virtually
nylon luggage along with a
bag line that is sold in lead- a smaller copy of Toronto.
ing department stores
•
When you learn as a child,
around the world.
it is like ink on fresh paper;
BILL ORAM really never
when you learn as an old
left the life insurance busi-
man, it is like ink on used
ness where he was in-
paper.
novative and always in the
Pirke Abot
forefront of creative selling.
----
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