Report of the
President and the
Executive Vice President

Sol Eisenberg,

President

We have never been more aware of health care
costs than in the past year. It is true that our goal
has always been "to provide the best possible
service at the lowest possible price," but we now
realize that constant vigilance and restraint are
needed to bring the public's expectations
(involving all the advances in medicine to date)
and the cumulative costs (especially in an era of
continuing inflation) more closely in line with each
other.

The motto or by-word of today, therefore, is
"cost containment." Careful ongoing surveillance
assures us of appropriate admission of patients to
the hospital; proper length of stay; and cost-effec-
tive, high standard ministration of medical serv-
ices during the treatment process. Our medical
staff record in this auditing review has been
exemplary, and the community can be assured of
"the best possible service at the lowest possible
price."

All other methods of cost control are also being
utilized. Sharing services with other institutions --
as the purchasing of selected goods -- are on-
going. Our Quadrangle cooperative planning

effort is envied and being emulated throughout
the area.
It is time now for us to take stock of ourselves
as we approach the 25th anniversary of our exist-
ence. Our first patient was admitted on January
15, 1953 -- and we recognize that we have "come
a long way" since. The community is clearly able
to note.,our progress both in quality and quantity
of service rendered. So much of this progress,
too, can be attributed to the devoted efforts and
concern of the administrative staff.

Now, in a dynamic changing atmosphere we
are asking ourselves this question, "Where do we
go from here?"

Sinai Hospital was founded on two major prem-
ises. The first was that it was a contribution by the
Jewish community to the overall health resources
of the Detroit area. The second that it had an
additional sacred obligation to seek out and serve
the Jewish community.
The Hamilton Report, prepared at our request
by a team of consultants, is now 'available to
show us the road to the future.
It recommends that we maintain our base

2- SINAI HOSPITAL Supplement to The Detroit Jewish News

Julien Priver, M.D.,

Executive Vice President

institution where we are presently located -- to
serve all comers. It further postulates that we pur-
sue all available courses to reach our target pop-
ulation, wherever it . now is -- via sister agency
outreach activities, ambulatory services and per-
haps eventually with a satellite.
At the same time, to make the base institution
more attractive to staff and patient alike, a major
undertaking is proposed to develop a selected
group of services to a level equal to the best in
the nation.
And for this is contemplated an infusion of
medical and technical talent and equipment -- at
additional cost! Lest we be accused of violating
our own pledge of cost containment, we have just
announced the launching of a medical endow-
ment fund campaign for $20 million, the proceeds
from which should allow for the enrichment pro-
grams we referred to above, without adding a
financial burden to the patient.
We are looking forward to the prospect of a
successful campaign. It will offer us the where-
withal that promises an exciting quality of growth
that will raise us from a community-teaching-hos-
pital to a medical .center.

