Friday, April 29, 1977 17

THE DETROIT JEWISH NEWS

We'll help you save
because you want to, not just because
. you think yoifre supposed to.

We believe that too many people think of saving as something
that's difficult to do. Well, we suggest that you think
of saving as accomplishment rather than requirement.

Think of it in terms of the pleasure and usefulness your
saved money can provide, instead of just thinking about all the
terrible things that you might suddenlyneed money for.

If yoeu only think about the bad things, it's hard to have a
good feeling about saving. And we think that makes it harder
to build gOod 'savings habits.

Maybe if you talk about it with us, you'll see that your concern
with not being able to save enough money has kept you
from saving whatever money you could have saved. -

Come and talk. We think you'll find it an enriching experience.

We know what money is for.

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WORI-D To END TWICE,

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First Federal Savings of Detroit

Main Office: 1001 Woodward Avenue, Detroit, Michigan 48226. Phone: 965-1400
45 branch offices throughout Metropolitan Detroit and Southeastern Michigan.

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