THE DETROIT JEWISH NEWS

20 Friday September 3, 1976

ATLAS ALARM
SYSTEMS

r

BURGLARY
PROTECTION

CUSTOM INSTALLATIONS
UL. Approved Equipment
Deal direct with owner
Call for free estimate

425-2059

Ton Israel Fashion
Houses Had European Antecedents
He acknowledged that
Those words of advice the new state of Israel,

By

YITZHAK SHARGIL

(Copyright 1976, JTA, Inc.)

TEL AVIV — If Israel
aspires to replace Paris
as the fashion capital of
the world — and attract
more American buyers in
the process — it will have
to make changes and the
biggest change of all will
have to be jettisoning the
idea that things can't be
Changed.

We Make Our Own Glasses

HEADQUARTERS FOR
• LATEST DOMESTIC AND
IMPORTED FRAME FASHIONS

• PRESCRIPTIONS FOR GLASSES
ACCURATELY FILLED

• Immediate Repair

• Reasonably Priced

ROSEN OPTICAL SERVICE

13720 W. 9 MILE nr. COOLIDGE

LI 7-5068

OAK PARK, MICH.

Hours: Daily and Saturday 9:30 a.m. to 6 p.m.

Closed Wednesdoy

..1101 0 0

A Liberal Conservative Cong.

HA-NER HA-TAMID

will hold

HIGH HOLIDAY SERVICES

in the Jewish War Veterans Memorial Home

16990

12 Mile Rd., Southfield.

non-members $25.00
join this family oriented Cong.

an experienced child supervisor during service

FOR FURTHER INFORMATION

call Rabbi Goldwater 557-1626 or
Sidney Schnyder 968-1968

ADAT SHALOM SYNAGOGUE

Youth Activities 1976-77

RELIGIOUS SCHOOL

for Kindergarten and First Grade.

—

a program to introduce youngsters to the

Synagogue and. their religion.

YOUTH COMMUNITY STUDY

for Secondary School students

—an informal, 4-hour weekly study program
—special programs to present key issues in
Judaism today
—weekend retreat — an experience in living
Judaism

U.S.Y.

Youth groups for all youngsters, grades 5
through 12
—socials, ongei-Shabbat, and cultural activities

JOIN US FOR A UNIQUE EXPERIENCE

For further information,
contact the Youth Department at
851-5100

were offered by Elmer
Winter, president of the
American Jewish Com-
mittee and chairman of
the Committee for the
Economic Growth of Is-
rael. Winter, who was on
a study mission in Tel
Aviv last month, ob-
served that if Israel can
build a "Kfir - — the
highly , sophisticated
supersonic fighter plane
— it can make shoes that
don't pinch and shirts
that fit. He made his re-
marks as the local fashion
industry was in the final
stages of preparation for
Israel Fashion Week to be
held in Jerusalem Aug.
23-26.
There are some 80 fash-
ion houses participating,
some of them already
working on models for the
spring and summer of
1977.
This reporter visited
two of the leading ones —
, Aled, which specializes in
knitwear, and Beged-Or, a
leather specialty house.
They are known through-
out> the world for high
quality and, anticipating
Winter's injunction, they
have kept pace with, the
times and with changing
tastes.
The Alec' label was de-
rived from the name of
Alfred Edelstein who op-
erated a successful knit-
wear factory, in Czechos-
lovakia before World War
IL A far-sighted entrep-
reneur, he sent his four
daughters, all trained at
the family factory, to
Palestine when war
clouds gathered over
Europe. With a few
machines they opened a
small shop.
Their father disap-
peared in the Holocaust.
But the sisters utilized
their skills and European
know-how to build an en-
viable reputation in the
Palestine of the Mandate
period. Their customers
included the elite of
British officialdom and
the wives of Arab
sheikhs. The kn. itting
shop developed into a
major factory, run now by
a third generation of the
family.
The going wasn't all
smooth. For a while the
Aled label, symbolic of

Judaism Institute
Course Will Begin

The Institute for
Judaism, which conducts
classes for conversion to
Judaism, will begin its fall
semester • 7:30 p.m.
Thursday at Cong. Beth
Shalom.
This class, under the
auspices of the Conserva-
tive Rabbis of Metropoli-
tan Detroit, covers basic
material in the fields of
Jewish history, religious
observances, Jewish be-
liefs and other matters
basic to Jewish life.
Every student must
have a sponsoring rabbi.
The prospective or pre-
sent mate, if there is one,
must attend class to-
gether with the candidate
for conversion. The
course extends for 18
weeks.
For information, call
Rabbi Max Weine, 543-
2176.

enjoyed a vogue in the
American market. Apart.
from the undeniable high
quality of the goods,
there was a sentimental
attachment of American
Jews to any product corn-
ing from Israel, not-
withstanding their high
prices.
But sentiment began to
wane over the years, espe-
cially .as the American
market became flooded
with low-priced European
and Japanese knitwear.
Aled had to seek new
foreign outlets and found
them in South Africa, Au-
stralia and Europe.
Avner Zentner, grand-
son of Alfred Edelstein,
said that it was Aled's
quality and original de-
signs that captured the
eyes of buyers. Currently,
Aled sells a half million
dollars worth of its ap-
parel lines in the U.S. but
more than that in
Europe.
Beged-Or also has
European antecedents
although its name has
become synomous with
Migdal HaEmek, a town
in lower Galilee west of
Nazareth.
It was founded by Les-
lie Fulop, a Hungarian
Jew who came to Pales-
tine during the war
years. But his first shop
did not start production
until 1959 in Migdal
HaEmek, then a tiny new
immigrant village. Origi-
nally, Fulop employed six
workers. Today he
employs more than 1,000
and the success of his en-
terprise contributed
greatly to the growth of
the town which now has a
population of tens of
thousands. -
The township, in fact, is
centered on the fashion
industry. There is a
Helena Rubinstein plant
there, too. Beged-Or has a
$10 million annual turn-
over, and 90 percent of its
goods are for export. The
U.S. tops the list of buyers

for many leather is still
too exotic. So Beged-Or
will have wool, silk and
cotton on display during
Fashion Week. Israeli
fashions have become an
export item that counts,
according to the organiz-
ers of the show Senti-
ment plays a part, but
mainly it is, quality and
design, _hey say.

Shomer
Shabbos
Salon

Open Sun.

Continental
Hair Stylists

Shampoo
& Set

with FREE

conditioner

541-9374 or 356-3237

Temple Israel's Couples Club

-

presents it's opening event with

DICK PURTAN

(WXYZ Radio Personality)

Sat. Sept. 11, 1976 8:30 p.m.

Temple Israel 17400 Manderson Rd.

*admission couples club membership $15
*payable at door. Membership is open to the entire

community.
For further information call the Weis's 9688135.

HIGH HOLIDAYS

Are Approaching

You do not have to be a
member to join us for services.

Cong. Bats Chabad

of West Bloomfield

Ealy Elementary

5475 W. Maple

in a vibrant and inspiring atmosphere

For more information call

626-1807 . . .851-9457

Seats are only $25 ($36 per couple)

Children and Students free of charge

THE BIRMINGHAM TEMPLE

SUNDAY SCHOOL

BAR MITZVA and CONFIRMATION PROGRAMS

HUMANISTIC ETHICS

Jewish Histories and Heroes — Hebrew Customs and Ceremonies
A NEW Kind of Jewish Education for Your Children
Kindergarten through Grade 8

"We affirm the power of human beings to assume responsibility
for their lives, to choose their own values, and to achieve them."

REGISTRATION:

SUNDAY SEPTEMBER 12 — 10:00 A.M.-12 Noon

(Temple membership a requirement for registration)

THE BIRMINGHAM TEMPLE

THE CENTER OF HUMANISTIC JUDAISM

28611 West 12 Mile Road (bet. Inkster & Middlebelt), Farmington Hills, Mitt,.

Sabbath Services Each Friday, 8:30 P.M. 477-1410