ETAT-Gports Marked Increase in Its Tourism;
Solidarity Year Gaining World-Wide Support

Increased interest in tour-
ism and massive Jewish en-
rollments in efforts to spur
the Solidarity Year pro-
claimed for 1976 received
credence in reports submit-
ted this week.
As an outgrowth of the
recent soldarity conference
in Jerusalem, 1976 was de-
clared a year of Jewish soli-
darity and Aliya LaRegel
(Jewish solidarity pilgri-
mage) through tourism. The
L government of Israel has
`prepared the special symbol
(seen on Page 1) that will be
used to symbolize the Soli-
darity Year.
Marked progress in sup-
port of tourism to Israel was
described in a statement by

YEAR'S BIGGEST
SAVINGS EVENT!

SUNDAY

(Feb. 15th)-11 to 5:30

NORTHLAND—Lot G
EASTLAND—lot 3

1/2 off

OF

1/2 off

Think of it! Special groups practically
given away—COATS, SUITS, DRESSES,
GOWNS, PANT SUITS, SLACKS, SWEAT-
ERS, BLOUSES, SKIRTS, TOPS, JACKETS,
etc . all Ovid Yz off of 1/2 off.

HERE'S HOW
THIS SALE WORKS:

$100 Items
Will Bo Sold for $25
$60 Items
Will Be Sold For $15
'$40 Items
Will Be Sold For $10
$20 !toms
Will Be Sold For $5
$1 Items
Will Is Sold For $2
$4 Item
Will Be Sold For $1

YES! You Can

CHARGE IT

—at SURWIN'S

L

• BankAmerkarci
• Master Charge
• American Express
• Diners Club

at

lected markets. (See Edito-
rial, Page 4.)

Daily—Hospital—Sympathy

WE CAN FIT YOU!

Rodnick Bros.

pol

Jewelers Ltd.
or
Anytime
VALENTINE'S
for

Many Dangle Rings to Choose

through lowering fares on
selected flights from se-

FRUIT BASKETS

George Ohrenstein

GOWNS
'29 tos129

LONG, SHORT STYLES

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PARTIES SIZES 6 to 44

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Warren

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World-Wide Delivery

Mirror finish 14 kt gold with diamond set in heart $35

Creative Jewelers

Diamonds

HARVARD ROW MALL

Precious Stones Precision Time Pieces

11 Mile & Lahser

BEN HERSHKOVITZ

Benjamin Hershkovitz,
manager of the Southfield
office of El Al Israel Air-
lines. He reported norable
increases in the past year's
tours to Israel, with new
records having been set in
travel by both Christians
and Jews.
Hershkovitz said he antic-
ipates an all-time record in
tourism for 1976.
In spite of a 20 percent
drop in world tourism, Is-
rael had only an eight per-
cent decrease. He said the
Christmas period saw a
record 62,000 tourists ar-
rive in Israel.
El Al's Southfield office
handled 450 passengers in
December, and a volume of
$1,750,000 and 2,750 passen-
gers for the year, including
individuals and groups par-
ticipating through national,
religious and convention
programs.
Hershkovitz has set a goal
of 3,000 passengers for the
office in 1976, and expressed
confidence the goal would
be met through the loyalty
of the Greater Detroit com-
munity.
He said the Aliya LaRe-
gel programs, efforts by the
Ministry of Tourism to con-
tact 10,000,000 Christian
clergy throughout the
United States and a special
Jerusalem tour program
under development, should
help El Al to reach new
records in numbers of U.S.
tourists visiting Israel.
He said there would also
be an increase in efforts
among Jewish groups and
synagogues to heighten
the need for awareness
and soldarity with Israel
through family pilgri-
mages for reunions, Bar
Mitzva, anniversaries and
other functions.
Hershkovitz said an Is-
raeli government committee
has supported El Al's con-
tention that charter service
to Israel would .not neces-
sarily increase tourism.
The committee report
said the decline in tourism
was due to increased fuel
costs resulting in higher
fares and the general eco-
nomic slowdown in the
world.
The report also indicated
that there was no major dif-
ference in the cost of chart-
ers and El Al's group fare
flights, and said El Al might
try increasing tourism

For thou and what thou
hast are His.
—Pirke Aboth

GET A NEW SUIT
FOR AN OLD PENNY

Or anything else you need! During our Lincoln's Birthday Sale, you
can buy any tagged suit, sport coat, leisure suit, top coat, jacket,
sport shirt, dress shirt, sweater or pair of ,slacks for just one cent,
when you buy an equal or more expensive garment at the regular
price. So if you buy two suits, it's like getting one free. Or buy a suit
and a sport coat, and get the sport coat for only one penny. One
cent will never go this far again, so hurry in to Shifman's today.

FRI. AND SAT. ONLY!
THURS. FRI

,

,

ALL STORES OPEN EVENINGS 'TIL 9 P.M.
Alterations at cost on 10 Sale Merchandise.

Shifman's

LINCOLN CENTER

Greenfield @ 10 1/2 Mile
MACOMB MALL EASTLAND BRIGHTON MALL LIVONIA MALL

353-3146

