THE DETROIT JEWISH NEWS

Hebrew U. Gets
Map Collection

Are you
NON more
Income to
than you
need to?

Pilot Jewish Education Drive in New York Seen Successful

JERUSALEM — The
first map ever printed — a
rare, antique copy of a map
cf Palestine printed in Ger-
many in 1475, in the very
earliest days of printing —
is one of the 4,000 pieces in
a private collection of an-
tique maps, travel journals,
geographical illustrations
and atlases amassed in the
past 28 years by Eran Laor.
Some 3,000 of the maps
having cartographic-scien-
tific value, and all the books,
have recently been donated
to the Jewish National and
University Library (JNUL)
at the Hebrew University by
Laor, on his return from Ge-
neva where he served for 25
years as treasurer of the
Jewish Agency for Europe.

s's,,V ‘.';‘

Friday, May 30, 1975 27

By BEN GALLOB
(Copyright 1975, JTA, Inc.)

The Board of Jewish Edu-
cation of New York has re-

ported that it plans to re-
peat its pilot promotion
campaign which it said
spurred enrollment of 982
children in area Jewish
schools for the current
school year who otherwise
might not have enrolled.

Dr. Alvin I. Schiff, BJE
executive vice president,
also reported that the en-
rollment reversed a decade-
old trend toward constantly
decreasing Jewish school
enrollments in the Greater
New York area. The experi-
mental "Survival Through
Education Drive," was
funded by a special $50,000

grant from the Development
Fund for Jewish Education
of the Federation of Jewish
Philanthropies, of which the
BJE is a member agency.
The pilot campaign last
fall used newspaper and
radio advertising and exten-
sive door-to-door distribu-
tion of a brochure, as well as
posters, flyers and a Jewish
Education Hotline, through
which an interested parent
could learn the location of
the Jewish school nearest
his home and other infor-
mation as to the school's
suitability for the child's
needs.
Data on results was ob-
tained through analysis of
calls through the hotline
and from results of a ques-
tionnaire sent to 400 area

Jewish schools, Dr. Schiff
said, adding that 184
schools responded. He said
4(i percent of the schools
reported an enrollment
increase and 22 percent
reported enrollment was
stable.
Dr. Schiff said there
were, for the 1974-75 school
year as for previous years,

dropouts of children from
area Jewish schools but that
the enrollment for the

1974-75 year represented
the first time in 10 years
that the total number of
pupils gained was more
than the total number lost.
He cited a comparison
with the results of a study
made in 1972 when, with
virtually the same schools
reporting, 81 percent re-

•

• s\ zs

ported an enrollment drop
and the remaining schools
indicated "they believed a
decline in enrollment was
imminent."
He said that what made
the promotion campaign
unique was that, unlike
previous campaigns, the
BJE drive was aimed at
unaffiliated Jews who are
"by definition unreacha-
ble through our traditional
synagogue-based and or-
ganizational communica-
tions channels,"
He reported that a com-
parison of 1973-74 enroll-
ment in the same schools
with the 1974-75 enrollment
indicated a net gain of 543-
pupils. He said 378 of the
982 new pupils came
through the hotline and that
the other 604 were traced to
the impact of the promotion
campaign. One minor sur-
prise, he said, was that the
new pupils included 44 who
enrolled in day schools.

Roosevelt Prize

NEW YORK — Judge

1s t Cen tury ( Es t. )

Justine Wise Polier, daugh-
ter of Stephen Wise and a
founder of the Wiltwvck
School, received the school's
first Eleanor Roosevelt Hu-
manitarian Award, named
to honor a co-founder.

Do you know that the
Internal Revenue -
Code now permits
a deduction of up to
$1,500 if used to
purchase Individual
RetirementAnnuities?

To find out if youqual
ify for an Individual
Retirement Annuity
just give us a call.
There's no obligation.

e

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