`Paul's Cut-Rate' Survives All to Celebrate 50th Anniversary
He has been handling the

THE DETROIT JEWISH NEWS
42—Friday, Nov. 15, 1974

By ALAN HITSKY
Paul and Joseph Deutch
have survived slum clear-
ance, urban renewal, riots-,--
the Depression and a wredk-
ing ball in order to celebrate
the 50th anniversary Sunday

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• Invitations • Gifts • Favors

• Stationery • Party Planning

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16300 North Park Drive (at North Park Place)

357-3111

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9:30-4:30 Mon.-Sat.

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YOUR WEDDING
BAR MITZVA

BUM
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of one of Detroit's oldest
ie>x g3
store alone in recent weeks
drug stores—Paul's Cut-Rate
14 * while Paul recovers from an
Drugs.
illness. V But Paul, other am-
WILL BE
The Deutch brothers' store,
friends and employes will
I.
on Broadway and East Grand
be on hand Sunday for a
River since the race riots of
golden anniversary celebra-
1943, was preceded by sev-
tion at the Raleigh House.
eral stores on Hastings, Ers-
WHEN PHOTOGRAPHED BY
kine and in. Highland Park.
Paul Deutch opened his
first store at age 20 in 1924.
Brother Joe has been work-
BOYS & GIRLS
AND ASSOCIATES
ing with him ever since, be-
Lincoln
ginning,at age 10 and getting
WOW
Center'
Complete Coverage
his pharmacy degree 10
101/2 Mile & Greenfield
KE 1-8196
years later.
V
A third.brother, Sam owns
one of the largest pharma-
JOE, PAUL DEUTCH
cies in the state=D_avis Cut-
Joseph Deutch says the
Rate Drug on Woodrow Wil-
city of Detroit is now consid-
son and Davison.
But Paul's is not a small ering condemnation proceed-
'operation: the brothers em- ings, but the brothers are
still not interested in selling
ploy four pharmacists in
to themselves, and a their store.
total of 32 employes operate
the 6,000 Square feet of sell-
ing since on the first floor,
and equally large basement
and second floor storage
areas. One employe's only
job is to dispose of cardboard
boxes.
"Paul was the 'Boy Won-
der' of pharmacy," Joe said.
"He started the idea of buy-
ing and selling large volume
in order to have low prices,
•and called • it cut-rate. Now
1
it's called discount."
He said the store adopts
the "golden rule," and tries
to treat their customers "the
way you would like to - be
treated yourself."
Joe still spends more time
filling prescriptions for old
customers who call him Mr.
Paul, than he spends in the
tiny office,: with its files of
paid bills and scrap books
dating back to 1924.-
The store has a large num-
ber of black–customers, and
the Deutch brothers sponsor
a number of scholarships,
church and community
The Farrells Shopping Plaza in the Arcade
events and a weekly radio
program in the black com-
N. of 12 Mile
munity.
Their business received a
greats deal, attention in
1972, when he J. L. -Hudson
■11101■ ■
Co*., less than a 'block away,
bought up all the property
on the block in order to build
a parking structure.
The Deutch brothers re-
fused to sell, and the contro-
versy- made headlines' when
a wrecking company, tearing
down an adjacent building
accidentally broke through a
911111.
wall of the drug store.

ft dug d

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sizes 5-18
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ANNIVERSARY

FREE

COFFEE & CAKE

Lubavitchers
to Cite Rossen

SAT., NOV.15
ORCHARD MALL

. Nathan P. Rossen will be
presented with the Lubavitch
"man of the year" award at
the Hasidic Happening 7:30
p.m. Dec. 3 at Ford Auditor-
ium, it was announced by
David Hermelin, concert
chairman. Harold Beznos,
co-chairman, will make the
presentation. '
Rossen has been honored
by Bnai Brith,,Histadrut, Is-
rael Bonds and the Jewish
National Fund for his pur-
chase of a 10,000-tree forest
in Israel.
He is a member of the
Pinsker Society, executive
secretary of the H.e b r e w
Benevolent Society and vice
president of the local Labor
Zionist Alliance.

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