TRADITION... The shofar's clarion call ... the heartstirring melody of the Kol Nidre echoes of centuries of Jewish tradition.... TRADITION... The rounded New Year challah, sweetened in the honey pot . . . another time-honored tradition .. accompanied by steaming cups of Maxwell House . . that has become the traditional coffee served in Jewish homes now for half a century. TRADITIONAL, ROSH HASHANAH GREETINGS FROM MAXWELL HOUSE... "L'SHANAH TOVAH!" "GOOD TO THE LAST DROP"® K CERTIFIED KOSHER '111 , 111 , , 111 ,111 , GENERAL FOODS Maxwell House is a registered trademark of General Foods Corporation -MAXWELL HOUSE COFFEEj