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April 06, 1973 - Image 16

Resource type:
Text
Publication:
The Detroit Jewish News, 1973-04-06

Disclaimer: Computer generated plain text may have errors. Read more about this.

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IL—April 6; 1973—The-Jewish News

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A TRADITION
IS BORN
SO YEARS AGO!

yilicovost

in 1928 this
Jewish Daily Forward

advertisement
announced the first
Kosher-for-Passover
coffee. Thus began a unique
relationship between a
product and a people.

ynntitp

NASHVILLE, TENN.; HOUSTON, TEXAS; JACKSONVILLE, FLA.; RICHMOND, VA.

"IT'S A MITZVAH TO TELL YOU
Maxwell House® Coffee is Kosher for Passover"*

This was the message of the Jewish adver-
tisement above. And that was news in 1923.
Just ask grandpa or grandma. Before then
you couldn't buy a pound of coffee at Pass-
over time. Not in stores catering to Jewish
families in areas like the lower East Side,
Williamsburgh, the upper West Side and
the Bronx.

Why coffee? Maxwell House questioned
Rabbi Bezalel Rosen. He said there was
simply no reason why coffee'should not be
enjoyed during Passover. Its exclusion, he
surmised, was an Old World custom. So
Kosher L'Pesach certification was ob-
tained and Maxwell House became the
Original Passover Coffee.

Why? Because in getting ready for Pass-
over, grocers moved Chometz items to the
rear of the store and covered them with
sheets. Coffee included.

Thus began the tradition that has grown
and grown with the years—the enjoyment
of cheering Maxwell House Coffee in Jew-
ish homes throughout the land. The favor-
ite coffee at yomtov time. And all the time!

*COMPLETE TRANSLATION

A MITZVAH TO TELL YOU

...the good news that this Passover you won't have to
turn down the pleasure of your favorite drink—a cup of
tasty Maxwell House Coffee—because MAXWELL HOUSE
COFFEE IS KOSHER FOR PASSOVER.
Rabbi Bezalel Rosen of New York—has made the nec-
essary arrangements, so that every Jew, even the strict-
est, should be able to drink the coffee without any doubts.
Maxwell House Coffee is of the highest quality...deli-
cious in taste and aroma. If you taste it only once you'll
want it all the time. "Good to the last drop."
Kosher under supervision of Rabbi Bezalel Rosen of N.Y.
Make sure his heckshar is in the label of every can.
Available in all grocers. Sold in sealed can. Easy to open.
Maxwell House tea is also Kosher for Passover.

MAXWELL HOUSE COFFEE AND MAXWELL HOUSE TEA

The Original Passover Coffee

INSTANT AND REGULAR

..714.7r11

-ruin

NOWAS THEN
GOOD TO THE LAST DROP

Certified Kosher for Passover by Rabbi Bernard Levy



111 ► .1 1 1.

GENERAL FOODS

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