:: • Demise,of Yiddish Daily 'Day' Viewed as Tragedy Mon - tinned from Page 1) So 'important was the Yiddish n e ws p a per that when William Randolph Hearst conducted an un- successful campaign for governor of New York he established a daily newspaper Of his own in Yiddish. So vital was that press that when Louis Marshall, the then unques- tioned leader of American Jewry, felt impelled to lead properly by understanding the masses, he learned Yiddish to be able to read their newspapers. He was of the Yahudim, but he studied the lan- guage of the masses. And whett- Marshall desired to influence the masses, he estab- lished, together with Zvi Maslian- sky, -a Yiddish daily of his own. It could not compete with For- ward, War heit, Morgen Jornel, or Tageblatt. But he made the at- tempt. The _decline of the Yiddish press places added responsibilities upon the gnglish-Jewish pre s S. The Jewish weeklies published in some 60 American cities in the English language now must assume even greater responsibility than they held in the past__ It is the only communiity organ that can be read by. parent and child, because the Yiddish-studying - youths - are so few! They are far fewer than the Hebrew-reading, and in spite of Israel, even the latter's strength is exaggerated. The publishers of Hadoar, •the only Hebrew language weekly in this country, will attest to that. If it were not for the Jewish Telegraphic Agency's services the situation would have been much worse. JTA, for 40 years, had a Yiddish department. With the death of the two members of its Yiddish staff, JTA was forced, two years ago, to abandon the Yiddish serv- ice, and the Yiddish newspapers found it necessary to do their own translating of the English trans- missions into Yiddish. But the English-speaking communities had access to the news as compiled by JTA. Now JTA, contineing this service with even greater zeal, and the English-Jewish press represent the main communications forces in this country. In the interest of MARSHALL ROBERTS LTD. A GENTLEMAN'S BOUTIOUE Join the Fashion If lyi well-functioning Jewish commun- ities, _ it is vital that American Jewry give much greater support to both in the years aheid. They are the mainstays in the process of survival of Jewry as a :great spiritual-cultural force. * Tog's Death Stirs Diverse Comments By GEORGE FRIEDMAN JTA Staff Writer The shock that came with the end of the Tog (Day) created great stir in Jewish ranks, and there were comments from many leaders in all walks of Jewish life. A very knowledgeable source, who declined to be named, was even blunter. He told the Jewish Telegraphic Agency: "I knew the handwriting was on the wall six months ago. There was not any one there who didn't know it would happen. They didn't want to know." As for the future of the U.S. and Israel Agree on Research, but El Al Landing Rights Refused WASHINGTON (JTA) — Israel and American cabinet-level offi- cials have agreed to cooperate on numerous transportation research projects, but Israel's renewed re- quests for more extensive landing rights for El Al aircraft in the United States have been rejected. Israeli Minister of Transporta- tion and Communications Shimon Peres and Secretary of Transporta- tion John A. Volpe initialed a memorandum of understanding by which technicians of the two coun- tries would cooperate on research and exchange of information on projects. Volpe accepted Peres' invitation to visit Israel at a date to be set later. Before departing for home, Peres met with Sleor Browne, chairman of the Civilian Aero- nautics Board, on a quest begun two years ago for El Al planes to land in Los Angeles, Chicago and Boston, and also to extend El Al flights from Bucharest to Kennedy Airport in New York, which Israel first requested six months ago. Browne. however, was reported to have responded negatively in view of the adverse economic posi- tion of American airlines and their fear that granting Israeli requests would open the door for similar requests from other foreign air- lines at a time of intense competi- tion. Lebanon was understood to have had its request turned down last month. Revolution, Tog's 110 employes, the source said: "Everything is up in the a i r." (The Guild represents only the 25 clerical personnel. Kaufman said he foresaw no difficulties in obtaining severance pay for them, but commented: "We're not cheer- ing.") The demise of The Day, which had a circulation of some 43,000, came without any apparent warn- ing. There was not even an an- nouncement in the pages of its last issue Tuesday to indicate that it would no longer be publishing. B. Z. Goldberg, a columnist for the paper for 50 years, said: "Only yesterday (Monday) the publisher consulted me about putting more features- into the paper. A news- paper that is going to fold just doesn't make plans like that." But other sources had their doubts. I. Kaufman, public rela- tions chief for the Newspaper Guild of New York, said he was "sure" the paper's personnel knew what was coming. He recalled that a year or two ago, when publisher Arthur L. Jacobs' father-in-law, Morris Weinberg, died, Jacobs "gave the impression that he want- ed to give up the paper. (Because of financial strictures, Jacobs and the Tog's other two officers have waived salaries -for the past seven years.) Publisher Jacobs has been quoted as attributing his paper's death to increased labor costs and reduced revenues, and as regretting the loss of a publication that was "all things to all men"—Orthodox and Conservative Jews, even-radicals. But an ideological competitor re- jected that reasoning. The Frei- heit's Paul Novick contended that the Day-Jewish Journal was the victim of its own lack of principles. "They didn't have any principled basis," he told the JTA. "They didn't have a sound base. Their editorials, in spite of their column- ists, were for the Indochina War." Readers gradually resented this, Novick charged, saying "There is a time when chickens come to roost." Novick, nevertheless, termed the SHA Tog's closing "unfortunate, of course." He said he regretted the "degeneration of a paper that started out with high hopes" and that for years "really made its mark in the history of the Jewish press." Freheit City Editor Chaim Stiller added that while the Tog's demise was "a loss for the Jewish press," it was the result of in- creased disdain -for an editorial policy reflecting "racism" and "support of the Nixon war policy." Philip E. Hoffman, president of NYC Federation, Rebbe Meet to 'Build Bridges' NEW YORK (JTA) — An un precedented m e e tin g between THE DETROIT JEWISH NEWS Rabbi Menachem N. Schneerson, Friday, Dumber 31, 1971-5 the Lubavitcher Rebbe, and lead- ers of the Federation of Jewish Philanthropies to discuss problems of the Orthodox Hassidic commu- nity, is expected to be the first of a regular series of such meet- ings, according to a Federation participant at the gathering. The meeting, which was held at the world head quarters of the Lubavitcher movement in Brook- lyn, was agreed to by Rabbi Schneerson as an effort to "build the strongest bridges" of under- standing between the Hasidic com- munity and the organized Jewish community. 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Neal Kozodoy, executive editor of Commentary, put the views of many into one sentence: "As each such institution goes under, we are all that much the poorer." .rv);) ;.1•1/ .f;ut)._)olif) n -01; 9111 0511; n i/01;.; s r.