Michigan Cancer Foundation Helps Israel Develop Educatio n Program

Through the efforts of Leonard
N. Simons, the Mich ig an Cancer
Foundation has been working with
the Israel Cancer Association since
1969 in developing a public in-
formation prograin in Israel.
Simons is a member of the board
of Michigan Cancer Foundation,
and is a former chairman of the
board.
In the last decade the average
life span in Israel has risen to a
rate comparable to that in the
most advanced countries in the
world. The average age for women
in Israel is 72.5 years and for
men, 71 years.

"This expanded life span has
greatly intensified the problem
of cancer, a disease predomin-
ately affecting elder age groups,"
Simons explains.

The- public _education depart-
ment, under the direction of Ray
Krawczak, located in the Meyer
L. Prentis Cancer Center of the

Michigan Cancer Foundation, has
developed an anti-smoking program
designed to help people quit smok-
ing which has been sent to Direc-
tor General Dov Ben4feir at the
Association Israelienne Center Le
Cancer in Tel Aviv.
The program is called "The
Smoker's Survival Clinic" and it
utilizes a Synanon or Alcoholics
Anonymous concept: people gather
together in a group with direction
from a trained lay person and
help one another quit smoking.
The Smoker's Survival Clinic is
a completely structured program
which trains a lay person to pres-
ent the program without the as-
sistance of a physician. It is a
complete and total package in-
cluding four films with accom-
panying meeting guides; slides and
other anti-smoking visuals; and re-
lated handout, materials which in-
clude a progranied Instruction
booklet on how to quit smoking

and a Smoker's Self-Testing Kit.
The program also developed
scripts that can be adapted by
guest dieticians, physical education
specialists, oral surgeons and den-
tists for group presentations.

Other films sent to Israel from
the Michigan Cancer Foundation
include "Cancer Facts and Fic
don," "Toward Cancer Control
for Women," "Toward Cancer
Control for Men" and "Living
After Cancer."

Detection is the central theme
of "Cancer Facts and Fiction."
The Michigan Cancer Foundation
film brings the viewer up to date
on cancer treatment and advances,
and gives him a step-by-step can-
cer detection and prevention pro-
gram.
The Michigan Cancer Foundation
provides the 4,200,000 people of
the four Detroit metropolitan coun-
ties a unified service of cancer
prevention and detection, direct as-
sistance in the home-care and re-
habilitation of cancer patients, and
research, development and t ech-
nical training for earlier cancer
diagnosis and better cancer treat-
ment.
The foundation, the UF's only
cancer control agency, is a product
of a long period of growth and
evolution in cancer control efforts.
A new $5,000,000, five-story
Meyer L. Prentis Cancer Center
is currently under construction on
the north side of the original Mich-
igan Cancer Foundation site at
4811 John R. It will house research
laboratories and administrative of-
fices providing the advanced tech-
nology vital to the Michigan Cancer
Foundataion's role in cancer re-
search.
The Israel Cancer Association

and medical and research inalitik
Lions.
The aim is to centralize activ-
ities within large oncologic centers,
covering the country with a dense
network of diagnostic, therapeutic,
followup and rehabilitation serv-
ices.

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is preparing plans for a national
and coordinated program of all the
activities involved in the fight
against cancer, in collaboration

with all the medical bodies in the
country: the ministry of health,

_
Leonard N. Mums checks the contents of the "Smoker's Sur-
vival Clinic" kit, which was produced by the Michigan Cancer Foun-
dation Education Department, before it is sent to the Association
Israelienne Center Le Cancer in Tel Aviv.
•
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Cancer Foundation Honors Dr. Bloom
Organizer of Sinai Oral Surgery Team

Dr. Herbert J. Bloom, interna-
tionally known expert in oral can-
cer, was named winner of the
Michigan Cancer Foundation's
"Distinguished Service Award" for
1971.
The award, one of the top hon-
ors bestowed by the foundation,
was presented by

Dr. Micha'el J.
Brennan, presi=
dent of the Mich-
gan Cancer Foun-
dation, at MCF's
annual board of
trustees meeting
Monday.
Dr. Bloom,
chief of dental
and oral surgery
at Sinai Hospital

there are 150 similar teams (six
in Michigan) In the country.

The oral cancer team will con-
sist of a general surgeon, an oral
surgeon, an otolaryngologist, a
plastic surgeon, a radiotherapist
and representatives from the field
of maxillofacial prosthetics and
oncolojical medicine - .
In addition, services will be used
from the areas of pathology, anes-
thesiology, psychiatry, physical
medicine, social services and voca-
tional rehabilitation.
Every patient who comes to Sinai
Hospital for the treatment of oral
cancer would be diagnosed by the
"team" for total care and they will

fulfill all the requirements neces-
sary to return the - patient to a use-
ful position in society.
A member of the national board
of directors of Project Hope, Dr.
Bloom has carried his work in oral
cancer to Peru, Ecuador, Guinea,
Nicaragua, Columbia, Ceylon, Tun-
isia and Jamaica.

and chief of oral
surgery a t M t.
Carmel Mercy
Hospital, was sin- Dr. Bloom
gled out as the "man of the year"
for his outstanding leadership and
commitment to oral cancer educa-
tion.
He served as chief of the medi-
The "Distinguished Ser vice cal staff on the S.S. Hope's tour
Award" is given for work in the to Peru and Guinea.
field of cancer over a period of
Each year Dr. Bloom spends
years, rather than for any single approximately five months tra-
accomplishment.
veling with the medical ship
Dr. Bloom is organizing an oral that brings medical staff, sup-
cancer team at Sinai Hospital, the plies and professional education
first such team to be planned in to underprivileged nations of the
Michigan. Only two exist in the world.
country.
An associate professor at Wayne

The oral cancer team will be
patterned after the cleft palate
team which Dr. Bloom founded
17 years ago at Sinai. Today,

State University's school of medi-
cine, Dr. Bloom also serves as
vice president of the Detroit Board
of Health,

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