Israel's Stream of Tourists Inspires
Construction of Numerous New Hotels
By MOSHE RON
Jewish News Special
Correspondent in Israel
TEL AVIV — Grave problems
face the ministry of tourism in
Israel. It cannot overcome the dif-
ficulties of many thousands of
tourists who were left without
hotel rooms.
The forecast was that, in 1971,
475,000 tourists would come to
Israel, but it turned out that there
will be 100,000 more, apart from
the 80,000 who put off their jour-
ney, having been told that there
were no hotel rooms available for
them, which cost the state of
Israel a loss of some $20,000,000.
Minister of Tourism Moshe Kol,
announced that in July alone some
100,000 tourists arrived in Israel.
The general director of the min-
istry, Hanoch Givton, revealed that
until now there were 15,500 hotel
rooms available in Israel. Many
tourists stay in private rooms and
pay high prices for them. A cou-
ple sometimes pays 50 Israeli
pounds ($14) a night, with break-
fast, in a private room. Last year,
tourists brought $103,000,000 into
Israel. This year an income of
$150,000,000 is expected, besides
the income on El Al and Zim.
The former director general of
the ministry of tourism, Meir de
Shalit, is now the manager of
two big building enterprises
which intend to build hotels for
tourists, and to manage them.
He told us: This season, thous-
ands of youngster have come to
Israel from all over the world.
They intend working in kibutzim,
but there was no possibility of
absorbing them. Hundreds of
them have no rooms to sleep
in. There are also many tourists
who have tried in vain to reserve
hotel accommodation in Israel
from abroad, and have come all
the same in the hope of finding
rooms. Large youth groups come
to Israel with low fare flights
and they occupy many rooms.
This development has made air-
line companies build their own
tourist hotels in Israel and sell
accommodation together with flight
tickets. The airline companies are
worried about the lack of hotel
rooms in Israel. TWA has taken
over the management of the Hilton
Hotel in Tel Aviv, and Pan-Am
the management of the Intercon-
tinental Hotel in Jerusalem and
other companies are negotiating
for rights to build and manage
tourist hotels in Israel.
The Israeli national airline
El Al also wishes to build hotels
for its passengers. Two com-
panies, Larom Melonot and In-
ternational Larom, were estab-
lished for this purpose. The
Larom •Melonot Co. has started
mobilizing means for building
two big hotels in Jerusalem and
Tel Aviv, with 500 rooms in
each.
The building of one of these
hotels will cost 70,000,000
pounds. The Israel government
has granted a loan of 35,000,000
pounds under favorable terms.
El Al has invested 20 per cent of
the cost of the buildings.
The second company, Interna-
tional Larom, has gone into par-
tnership with El Al and an Ameri-
can hotel company which built the
Plaza Hotel in New York, the May-
flower in Washington and the
Carlton in London. It owns 25 big
hotels and manages them. The
head of the Israeli company is the
president of he American Sunesta
International Co. who is assisted
by the Israeli partner, Meir de
Shalit. It will also be a partner
in the Larom Melonot Co. and is
in negotiation with investors in
Europe to build another four hotels
in Israel, in Tel Aviv, Haifa and
Eilat—with a thousand rooms.
The company aims also to build
hotels in several countries to which
El Al flies. In Tel Aviv, a big
tourist hotel will be built in the
Manshie District near the seashore.
In Jerusalem, another hotel is
planned in the vicinity of the King
David Hotel. Modern installations
would transport the luggage of the
tourists mechanically and there
will be a self-service restaurant
in each hotel.
* * *
If the present acute shortage of
labor does not hamper the build-
ing of the new hotels, there will
already be, this year, 2,000 new
hotel rooms. By the end of
1972, another 2,000 rooms will be
built and there will be another
18,500 rooms in Israeli hotels for
the 1973 season, beside the 2,000
rooms in hostels and kibutzim.
* S *
Tourists, who wish to visit Is-
rael, should reserve their rooms
in Israeli hotels several months
in advance. Airline companies
should be warned not to sell flight
tickets to Israel if there is no pro-
vision for hotel rooms.
During the. last weeks, it was
impossible to get a room in an
Israeli hotel, if it had not been
reserved long in advance. This had
a bad psychological effect in some
cases and some tourists were not
too well treated in some of the
hotels. The ministry of tourism
exerted all its means to avoid
making illegal profits from tour-
ists.
Minister for Tour ism Kol is
proposing a special law against
people who try to make profit out
of the situation and get more
money from tourists for their
rooms, food and services than they
should get according to the reg-
ulations.
Scientists at Brandeis U. Isolate
Agent for Lowering Blood Pressure
MIZRACHI
TOURS TO
75 R 1
HIGH HOLIDAY TOUR
INCLUDING:
✓ liound Trip by Jet
lst
Class
Hotels
with 3 meals on
✓
Shabbosim & Holidays-2 meals other times
✓ Complete sightseeing in Air-Conditioned
buses including Eilat and Massada
Rosh Hashano-Yom Kippur-Succos
Sept. 15-Oct. 13 $i 150
29 Days
SUCCOS TOUR
Sept. 30-Oct. 21 492500
21 days
Same features as above tour
Noon departure from New York
AFTER OCT. 15
10 DAY TRIPS
AT $385
100's of Other
Flights from $450
After Oct. 15 from $420
For further information call
or write
MIZRACHI TOURS
398-7180
23125 Coolidge, Oak Park
WALTHAM, Mass. — Scientists
at Brandeis University have been
able to isolate a substance which
is one of the most patent agents
known for lowering blood pressure.
The agent, a ,peptide referred
to as substance P, was first dis-
covered in the 1930s, but, up to
now, no one has been able to iso-
late and purify it.
The isolation and purification of
this agent has made it possible
to synthesize it and produce it
more economically than would
otherwise have been possible. Be-
fore it became possible to synthe-
size substance P, it was necessary
to extract it from the brains of
cattle by means of a lengthy
process.
Dr. Susan Leeman, research
assistant professor of biochem-
istry at Brandeis, said: "We now
have available a far greater
quantity of substance P than
could ever have been obtained
by extraction. This will greatly
facilitate further work on the
physiology of substance P and
possibly lead to a clinical evalua-
tion of this material."
Dr. Leeman, who began her
work on substance P about eight
years ago through a chance dis-
covery, said the agent is known
to lower blood pressure in mam-
mals, stimulate salivary secretion
and contract intestinal smooth
muscle.
Dr. Leeman, who joined the
Brandeis staff in 1959, said her
work on substance P began while
she was trying to purify a certain
type of hornione. While working
on that project, she noticed that
the material which she was in-
jecting into laboratory animals
stimulated a slivary secretion.
She immediately began to work,
with the aid of a succession of
graduate students, toward purify-
ing this material—a peptide. One
of these students, Michael Chang,
eventually succeeded in obtaining
substance P in its pure form.
Dr. Leeman said that, while
substance P is distributed through-
out the central nervous system and
peripheral nervous systems of
mammals, it is not known what
its actual function is. Scientists
do know that, when injected into
the blood stream, it lowers the
blood pressure.
Dr. Leeman was graduated from
Goucher College in Maryland and
earned her doctorate at Radcliffe.
She taught and carried out re-
search at the Harvard Medical
School before joining the staff at
Brandeis. She has published more
than a dozen scholarly articles.
The Brandeis Biochemistry De-
partment was established in 1957
through a grant from Lewis S.
Rosenstiel of Miami Beach, founder
and now retired chairman of
Schenley Industries.
6—Friday, August 20, 1971
THE DETROIT JEWISH NEWS
USSR-Israel Relations Believed
Resumable—With Israel Initiative
JERUSALEM (JTA)—Recent ru-
mors that the Soviet Union is in-
terested in renewing with Israel
the diplomatic ties it broke off
during the 1967 Six-Day War were
revived in a report by an Israeli
that he was told by a Soviet offi-
cial that Russia wants Israel to
make the first move in that di-
rection.
The report was made by Yona
Yagol, a member of Histadrut's
foreign relations department, who
recently returned from a confer-
ence in Vienna of the International
Transport Workers Union. Yagol
said he was told by a senior Rus-
sian delegate in Vienna that Rus-
sia was waiting for an appropriate
occasion to reestablished relations
but that, for reasons of prestige,
Israel would have to ask for the
renewal of diplomatic ties.
Yagol described the Russian del
egate as one with a high-ranking,
position in the Soviet communica-
tions network in West Europe but
did not name him. He said he
met the Russian delegate at the
convention and was invited by
him to a number of talks, each of
which lasted several hours.
Yagol said that the Russian
ask him questions about Israeli
SOL
The
readiness to evacuate the occu-
pied areas, the division between
hawks and doves in Israel's cabi-
net and on resumption of Soviet-
lIsrael relations. Yagol reported on
his talks with the Russian dele-
gate to the foreign minister's of-
fice and to Histadrut officials.
Clothing for Needy
Last year, the Detroit Public
Schools Social Service, a Torch
Drive service, supplied 3,599 chil-
dren with new or renovated used
clothing which enabled them to
attend school.
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