11—may,-Docemisr 4, 1470
THE DETROIT JEWISH NEWS
Memo from Faygo
us that Faygo is
now marketing the soft drink industry's 'best tasting
sugar-free diet•pop.
And, riding growing consumer preference, Faygo's
diet Soft drink sales over the past seven months have
soared back to almost 90' per cent of pre-cyclamate ban
Consumer acceptance suggests to
levels.
Additionally, Faygo is proud that its new lineup of
sugar-free flavors is favorably noted by Betty Brosius,
Michigan Diabetes Assn. nutritionist, in the MICHIGAN
DIABETES NEWS. When right for diabetics, "diet" pop
is also right fdr serious weight watchers and all other
calorie-conscious consumers,
Alex Friedlaender
Heads Allergists'
Association
Dr. Alex S. Friedlaender, South-
field allergist, has been elected
president of the American Asso-
ciation for Clinical Immunology
and Allergy.
Dr. Friedlaender heads the na-
tion's largest or--, 46,,;
ganization of phy- r--
sicians who spe-
cialize in the
treatment of al-
lergic disorders.
Dr. Friedlaen-
der is a graduate
of Wayne State
University and its
medical school.
He serves the
medical school as Dr. k nedutender
adjunct assistant professor of
medicine and is chief of allergy
service at Grace Hospital. He is a
past president of the Michigan Al-
lergy Society.
Dr. Friedlaender is. a fellow of
both the American Academy of
Allergy and the American College
of Allergists. He is a member of
the American Society of Internal
Medicine, the American Academy
of Dermatology, New York Aca-
demy of Medicine, American Med-
ical Association, Michigan and
Wayne County medical societies
and the American Association for
the Advancement of Science.
Dr. Friedlaender is on the at-
tending staffs of Grace, Sinai and
Detroit General hospitals.
During World War II, he served
as a major in the Army Medical
Corps.
a
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ctivities in Society
Dr. and Mrs. Myron Haim Joyrich of Rosemond Dr., Franklin,
hosted a family dinner at Machus' Red Fox on the occasion of the
40th wedding anniversary of his parents, Joshua and Sarah Joyrich
of Cheyenne Ave. Dr. Joyrich served as master of ceremonies, and
the honorees received, among other gifts, Jewish National Fund cer-
tificates and a $250 Israel Bond from their children.
A surprise 65th birthday party for Mrs. Jacob Gubow of Lauder
Ave. was given Sunday by her children and their spouses—Judge and
Mrs. Lawrence Gubow, Mr. and Mrs. Don Goren and Mr. and Mrs.
Herbert Gubow.
a11100000111M01114111111111114111101110111111111110111111000111101110111011111 1011101110111 0$
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But Faygo is still not satisfied.
True, we now market almost certainly the best tasting
diet pop. However, our consumer research shows that
nearly three of every 10 former diet pop drinkers
"dropped out" of- the market following the cyclamate
ban, most of them because of the taste of the first
post-ban formulated products.
So, the cqmeback of Faygo's diet pop sales to nearly
90 per cent of pre, -ban levels seems translatable into
either of these conclusions: 1) The dropouts represented
only about 10 per cent of the total dietetic market, or 2)
the market is now actually bigger than ever despite all
the publicity given diet pop since the cyclamate ban.
In any event, Faygo market research also shows that
the dropouts have not switched to standard
sugar-sweetened pop and, therefore, must be attracted
back to diet products.
Accordingly, we are determined to keep improving
sugar-free flavors to where their taste is comparable to
the taste of cyclamate-sweetened drinks. A realistic date
for achieving this goal is early 1971, our chemists say.
Product Research and Development has never been a
way of life at Faygo as it is now.
AMIE LESTERRE ART GAL-
LERIES, 28911 Southfield, Lathrup
Village, is featuring oil paintings
of distinction, particularly land-
scapes from the U.S. and around
the world, priced very, reasonably.
Custom framing is done by ex-
perts. Hours are 10 a.m.-6 p.m.
daily, except Thursday, Friday
and Saturday, when closing is at
9 p.m. Sunday showings are by
appointment, 354-3972.
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The comeback of its diet soft
drink sales to slightly higher than
90 per cent of pre-cyclamate ban
levels, is reported by FAYGO
BEVERAGES INC. President Mor-
ton Feigenson. He said Faygo is
determined to keep improving its
sugar-free flavors as it has been
doing gradually since their intro-
duction last June.
• • •
William R. Henry, chairman of
the board and president of Na-
tional Bank of Southfield, has
announced the promotion to full
vice presidents of JOHN P. FITZ-
PATRICK and DAVID L. WY-
MAN. Fitzpatrick is in charge of
the installment loan department.
Wyman is branch superintendent.
• • •
Major executive changes in man-
agement of Michigan Bank, Na-
tional Association, were announced
by the bank's board of directors.
STANFORD C. STODDARD has
been advanced to vice chairman
of the board, and GEORGE A.
PIERSON has been named presi-
dent of Michigan Bank, N.A.
HOWARD J. STODDARD remains
chairman of the board.
Israel, Germany Swap
Some 4,000 Students
BEG. DEC. 7th
1
I
V
Open Mon., Thum.,
Fri. & Sat. till f p.m.
I,
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IN •
1
OAK PARK
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23133 COOLIDGE •
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Just North of 9 Milo :
Phone: 545-3242
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Business
Brevities
Summed up, Faygo is at the point of being able to see
some good flowing from the October, 1969, cyclamate
ban.
For example, we are sure that had it not been for the
ban Faygo today would not have a Product Research
and Development staff three times larger than ever
before in its history.
Headed by a team of graduate chemists, this group
has already probed and is continuing to probe new
dimensions of product creativity.
Moreover, except for the ban, Faygo might never
have been motivated to seek out the advice and
guidance of diet food authorities like Miss Brosius
(shown above with Tom Ashley, Faygo Director of
Product Research, Development and Quality Control,
during a recent visit to Faygo's laboratories).
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: IT'S HANUKA TIME
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: PRE-TEENS & JUNIORS
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BONN (JTA)—More than 4,000
young men and women have par-
ticipated in the student exchange
program between West Germany
and Israel during the recent years.
Figures released by the West
German government showed that
3,215 young Germans visited Israel
this year while 1,286 Israeli stu-
dents attended West German uni-
versities. The West German gov-
ernment contributed approximately
$378,000 towards this effort and it
was announced that this grant
would be increased for 1971.
(
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tiroi
A
ll
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25250 GREENFIELD, OAK PARKK, MICH.
548-5590
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