TIE BENOIT JW/611 IOW

Mimi illidebor Z 11011-7

Our salesmen
are briefed before they go
out to face the world.

Take a 'look in the back room at
Osmun's sometime. You'll see what "
looks like John Wayne and William
Holden pouring over WW II reconnais-
sance data. But what's really going on
back there is another typical Osmun's
briefing. A session in which our sales-
men are instructed in new ideas and
new approaches to men's fashions.
For example, our salesmen were
recently informed about a new system
to' help them help you. It's based on
your body shape. And it lets them judge
your size. The kind of alterations you're

likely to need. What cut of suit you'll
probably look best in. And even how
far you should go in terms of the new
looks. (It's not right for everybody,
you know.)
And if you do find a suit you like,-
just accessorizing it can be tough. With
the new striped shirts and patterned
ties, it's hard to tell what goes with
what. That's another place our sales-
men briefings come in handy. They've
learned from each other how to put a
striped suit with a bold tie and a colored
shirt, and make it all come off.

Your world isn't clothes. So you
don't have to know the ins and outs
and intricacies. That's why you should
let our salesmen help. Their world is
clothes. And they're really on top of it
Stores -for men and your men.

We're mainly interested in your body.

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