'Real Majority' Views Power of Voters at Center, Comments on Jewish Attitudes In their "extraordinary exami- nation of the American elector- ate," contained in the sensational book, "The Real Majority," the co- authors, Richard M. Scammon and Ben J. Wattenberg, take into ac- count Jewish experiences and the reactions of Jewish voters in the recent Presidential and other elections. The authors of this volume (pub- lished by Coward McCann) deny the influences of the right and the left and they trust the center. They make a very emphatic declaration Of noteworthy interest in their story is the analysis of the cam- paign for mayor of Los Angeles between the Negro Tom Bradley and Sam Yorty. The authors stud- ied the Jewish reactions and their voting and they noted: "Probably no group in Ameri- can history has voted more con- sistently "liberal" than Jews. Yet when confronted with a referen- dum-type Social Issue election (which is what the Los Angeles election turned out to be), many Jews defected from the "liberal" in their concluding words: candidate (Bradley) to the more "The authors trust the people. conservative candidate Yorty. Here We recommend to would-be are the figures for some selected leaders of the people that they heavily Jewish precincts: trust the people and listen to the people before leading the people. Listen to the center before lead- ing the center. Those who listen . best can lead best. JEWISH VOTING IN LOS ANGELES, 1968, 1969 (selected precincts) 1968 Ilumohrev 86% Nixon 13% 1969 Bradley 51% Yorty 49% (The . Wallace vote in 1968 by Jews The two authors warn politicians not to be misled by trailing off into was 1 per cent.) the hinterland and by avoiding the "Notice that the Jews did go for center which they view as the dom- Bradley, but not nearly by the inant element among voters. same proportions as before. Much California Farmer Gives $200,000 to JNF LOS ANGELES—A pioneer Cali- fornia farmer who arrived in this country from Romania 69 years ago has given a check for S200,000 to the Jewish National Fund for the creation of an 80,000 tree for- est in northern Israel. Benjamin Feldman. who oper- ated as many as 500 acres of the San Fernando Valley in produc- tion at one time pays tribute to America with the forest: nine groves of 2,500 trees, each dedicat- ed to a great American. Eight were Presidents, the ninth, Mrs. Eleanor Roosevelt. The forest, near Kiryat Shmona, will bear the names of Feldman and his late wife, Betty. Friday, September 4, 1970-33 Philipp Feldheim's Publishing Career 'By YAACOV JACOBS In the dark yearof 1939, Philipp Feldheim, a Vienna-born Jew who had come to America, opened a small Jewish bookshop in Manhat- tan's Lower East Side, the cultural center of American Jewry. Now, Philipp Feldheim, Inc. celebrates its 30th anniversary as an out- standing publisher of classic Ju- daica and Hebraica. . Philipp Feldheim, coming from the Frankfurt tradition, recognized lace in the South in 1968 and that Jewry here was facing a situ- less so—but still significantly— ation similar to that which faced among the non-Southern areas. assimilation-ridden German Jewry It cut deeply against Bradley in in the 19th Century. He envisioned Los Angeles when it was per- a two-faceted program to cope with ceived as the major issue in a referendum-style election, far more deeply than it hurt Humph. rey a year earlier. It also cut deeply against John Lindsay in New York. In "The Real Majority" the au- thors use the term Psephology and define it: "The study of elec- tions and voting behavior from the the news needs of the time. First, he began to publish En- glish translations of classic Jewish texts, making them available to hundreds of thousands of Jewish readers—old and young. He began to commission American rabbinic scholars to write new works, ex- pounding in the American idiom the traditional teachings of classic Judaism. Philipp Feldheim, Inc. is today the largest publisher of En- glish-language Judaica, and with Order of Prayers for the Whole Year, with Translation and Com- mentary" by Sampson Raphael Hirsch. With the growth of the publish- ing industry in Israel, Yaakov Feldheim, son of the founder, has established Feldheim Publications, Ltd. in the Holy Land. The Israeli branch has added to the Feldheim list, concentrating on additional titles in the "Torah Classics Li- brary — English translations of Jewish classics. While the firm has grown as a publishing enterprise, the head- quarters of Feldheim, occupying an entire building on New York's East Broadway, still houses one of the most complete Jewish book- shops in the world. Visitors to New York City find it a 'must' to spend at least part of one day at Feldheim's browsing among the stacks and finding works—ancient and modern—in- dispensable to their work. One may stumble on an original edition of a printed work several hundred Greek psephos or pebble. The deri- years old, copies of Judaica pub- vation comes from the Greek cus- lished in pre-War Germany in mint tom of dropping colored pebbles into the equivalent of our ballot each passing day their list of trans- condition, still in their slip cases, box." lations and original works grows. and esoteric works from Middle For the delight of our readers, General readers, teachers and stu- East scholars virtually unknown in the Western World. Gallup Poll does not normally car- here are some of the pebbles from dents turn to Feldheim to meet ry cross tabulations by religion the psephological grab-bag in "The their needs, and writers and schol- THOMAS HENDRY will leave Real Majority": ars turn to Feldheim to publish other than by Protestant and Cath- his post as literary manager of —There are few grouns as elector- their new works. olic, it can be seen that Jews, like ally weak as young people. In fact, the the Stratford Festival Dec. 31, to Mexican-Americans — and every- frenzied support of young activists can The second aspect of the Feld- one else in America — are respon- actually be the "kiss of death' to a heim publishing program was mak- devote his complete attention to a number of writing projects. candidate who wishes to appeal to the sive to the law-and-order issue." real majority — the "unyoung, un- ing available to the English-lan- guage reader the works of Rabbi Scammon and Wattenberg ap- poor, and unblack." —The only extreme that is attrac- Samson Raphael Hirsch, originally Have An .Affair to Remember pended a footnote here, stating: tive to the large majority of American If Yorty was able to cash in voters is the extreme center. If the published in German. Rabbi Hirsch Repcblicans continue to hold the cen- was a great rabbinic scholar in on the Social Issue among Mexi- ter while Democrats Commit suicide in can-Americans and Jews against left field, we may well see Republican 19th Century Germany who And Orchestra Presidents for a generation. the same sort of liberal Jewish de- fection can be detected in the Lind- say election in New York in 1969 —another election where the Social Issue was paramount. So, while the I Bradley, why wasn't Nixon able similarly to cash in against Humphrey, who was also being hurt by the Social Issue? Several reasons. The Presidential race was Democrat versus Republi- 'Bagel Power' — Set of Dayenu Jewish Cartoons in One Book Readers of The Jewish News who enjoyed the Dayenu cartoons for a number of years will have their pleasures revived by seeing many of them collected in a single volume entitled "Bagel Power," published by Crown. Here is a sample of the cartoons which appeared in our columns: - &WINO can; the LA mayoralty race was a "nonpartisan race. (Yorty and Bradley are both Democrats, although Yorty Is a strange kind of Democrat.) The Mexican- Americans and Jews in 1968 were voting more Democratic than Social Issue. They were voting economics and history. The So- cial Issue, like everything else in politics, is a question of de- gree and a question of location. It cut deeply for Nixon and Wal- THE DETROIT JEWISH HEWS BY HENRY LEONARD 436 "Shabbas in Slabotke was never like this!" — While the Social Issue is the major issue today, its importance can be quickly wiped out if the economy goes sour. —Polls show that voters under 30 are more hawkish than the over-fifty generation. —With the voting age reduced to 18, the average American voter is still well over 40. iIn the 1968 New Hampshire pri- maries, more hawks than doves voted for McCarthy. Why? Say Scammon and Wattenberg: they were not voting for or against the war, as was thought at the time, but rather for or against the Johnson administration. — Black people are just another part of white middle-America when it comes to the issues of crime, drugs and violent dissent. —The results of a 1969 Gallup poll show that 89 per cent of voters aged 21-29 would like to see college admin- istrators take a stronger stand on stu- dent disorders. —Richard Nixon would probably have won even without his much- touted "packaging." "newness," or strategies. He won simply because he was more closely attuned to the tem- per of a larger segment of the elec- torate than was his opposition. —Agnewisrd, as a social thought, did much to help Nixon win the elec- tion In '68, while Agnew the individual almost lost it for him. —There Is no such thing as the big- city vote, the Intellectual vote, farm vote, black vote, poor vote, young vote, Southern vote. or any other attudinal coalition on the Social Issue. —John Lindsay won in New York by a fluke. With only 42 per cent of the vote Lindsay benefited from the old axiom, "Happiness is a divided op- position." Polls in February, 1969, in- dicated than 74 per cent of the voters disanoroved of his administration. —"Kooky" California Is one of the most barometric states in America. and consistently votes like the nation as a whole. —After the 1968 Democratic conven- tion, two out of three Americans told pollsters that they thought the police had acted correctly. —Despite the legend about John Ken- nedy's "appeal to women voters," he would have lost the 1960 election had only women voted. Women voted 51- 49 per cent for Nixon. VALTER POOLE led his last concert with the Detroit Symphony Orchestra Saturday evening, prior to his retirement as asso- ciate conductor of the Symphony. The concert was held on the Rack- ham 'Building steps as part of the Detroit Discovery Festival. Dur- ing intermission Councilman David Two men created these cartoons—Rabbi Henry Rabin, the execu- Eberhard presented Poole with a tive director of the Los Angeles Hillel Council, who was the idea man, resolution from Detroit's Common and Leonard Pritikin, the artist who drew the cartoons, who is a Cali- Council commending him for his many years of musical service to fornia advertising executive. Jointly, they signed the fun picture "Henry Leonard" and their the Detroit community. On behalf of the Orchestra's Board of Direc- product appeared in more than 60 English-Jewish newspapers. Now, in book form, they offer their product, depicting Jewish life, tors Symphony President Robert B. Semple presented Poole with the home, the synagogue, the rabbis. There is fun on every page of "Bagel Power" and the book inspires an English lantern clock and the frequent reproduction of these cartoons for which there has been praised him for his long associa- tion with the orchestra. such a great demand among Jewish readers. Copr. 1968, Doy•nu Procluctlont MORI LITTLE organized and led the famed Frankfurt Kehila, and with amaz- ing success turned the tide against assimilation, creating a vibrant traditional Judaism. Rabbi Hirsch, sensing the need for Torah litera- ture in the vernacular, wrote such classics as "The Nineteen Letters of Ben Uziel," commentaries on the Siddur, the Chumash, the Psalms, and other works. When the Samson Raphael Hirsch Pub- lications Society in America set out to translate and disseminate the Hirschian literature, they nat- urally turned to Philipp Feldheim as their publisher. Today these monumental works are available in-, excellent translations in the En- glish language, the most recent be- ing the famed "Hirsch Siddur, The KE 4-5980 • Candy Centerpieces Personalized Party Mementos Invitations and Party Ac- cessories for all occasions. MARCIA MASSERMAN 646-6138 Classified Ads Get Quick Results 91ohilumn Van jAanAtth Local Suburban • PACKING Robert Simon Ph. 895-9500 A Long Distance MPSCL 813 ICC 59725 • CRATING • OFFICE MOVING 3315 Joy Rood Detroit, Mich. 48026 vetsic47-71Z. V '4F/;*•• Al's Foreign Car Service Specialist in Volkswagen & Porsche 1018 W. 9 Mile Rd. Ferndale, Mich. Alfons G. Rehme 548-3926 Between Livernois & Pinecrest THE BIG TICKET ITEMS FOR LESS ! .r.zr.z.r..4:444sY A GIFT FOR EVERY OCCASION Complete Selection including the Finest 14 Kt. Gold Jewelry See Morris or Joel Watnick FINE JEWELRY I GIFTS Thurs. & Fri. to 9 p.m. 283 Hamilton I Birmingham (Near Demery,$) 644 - 7626