Jordan as dramatic proof of the LONDON (JTA)—King Hussein of Jordan has :eportedly reshuf- I low statz. of American influence in the region. Sisco's visit to fled his cabinet in the wake of four days of anti-American rioting in ' Lebanon also was marred by anti - American demonstrations, Amman which aborted a scheduled and the diplomat had to be visit by U.S. Assistant Secretary whisked to and from the airport of State Joseph J. Sisco. by helicopter. He spent only four The realignment will please the hours in that country, once re- Palestinian commandos, already garded as the most pro-American flushed with victory over the oust- of all the Arab states. er of U.S. Ambassador Harrison Symes, political observers said. Middle East experts noted that King Hussein demanded Symes' commando influence increases in recall after he advised Sisco to stay proportion to the number of Pales- away from Amman, where mobs tinian refugees in a country. Jor- burned the U.S. Information Agen- dan and Lebanon have large, vola- cy offices, stoned the U.S. Embassy tile refugee populations. There are. and wrecked four embassy cars significantly, no Palestinians and last week. Washington has de- no outside commando groups in manded full and prompt compen- Egypt, the only Arab state on sation for damage to American Sisco's itinerary where he was re- property, estimated at 6100,000. ceived cordially, with demonstra- Some 10,000 books in the USIA tions, but without cheering either, by the populace. library were destroyed. Five new cabinet ministers Some observers believe that the commando movement that has par- have been named in Amman, all of them said to have the confid- alyzed any peace moves by King Hussein could also prevent Presi- ence of the guerrilla movement. dent Nasser from reaching a The new Jordanian chief of staff, Mashour Hadith0, was describ- peaceful settlement with Israel should he ever indicate such a ed as a moderate pro - guerrilla. desire. The events in Jordan during the past week indicated the power of The Sisco affair has brought the various Palestinian fedayeen the first hints of public Palestin- bands, now more or less combined ian criticism of Nasser. The guer- in the Palestine Armed Struggle rilla command in Amman referred Command, headed by El Fatah to "captials so eager to have a Chief Yasser Arafat. and the vir- political settlement," an apparent tual helplessness of the Hussein reference to Cairo where Sisco government to 'control its own spent four days in talks with Egyp- tian leaders. population. It was at the urging of Palestin- Last week, an El Fatah spokes- ian guerrillas that 10,000 Jordan- man in Kuwait accused some Arab ians marched through Amman last regimes of supporting the com- week to protest the planned Sisco visit. The commandos also were responsible for a 24-hour general strike that paralyzed Amman on the day Sisco was supposed to arrive. NEW YORK—The great increase The commandos regard the can- cellation of the Sisco visit as a of advertising for Passover food major political victory over the cproducts points up the vast surge United States. The Amman govern. ! of interest in ethnic markets in ment held Ambassador Symes re-; the United States, a leading mar- sponsible for what it considered an keting and advertising specialist insult and expression of no confid- told a New York radio audience ence by the U.S., the country on here. which Jordan depends for military Richard Jacobs, president of the and economic assistance. Joseph Jacobs organization, spe- Most observers of the Middle cialists in ethnic marketing, speak- East scene see the turmoil in ing on the WNYC "New York — - Tomorrow" program, said that the Jewish, Negro and Italian markets were substantially greater today than they were 30 years ago. Largest Selection of Fine This stems from the fact that the American & Imported concept of the melting pot as the ideal for immigrant groups has been replaced in the thinking of second- and t h i r d-generation Americans by renewed pride in their ethnic identification, he con- tinued. With this increase in pride, he declared, is a greater interest in consumer produc t s, especially food, that have a particular ethnic identification. Jacob explained that many "BUY the BOX" small companies that had started Reg. 26c each as family enterprises merchan- THIS WEEK ONLY! dising one or two Jewish food EXTRA DIVIDEND products had now become large With Each Purchase cogs in giant corporations. Along with this growth and the increase Two Four-Packs Free! o CIGARS 040 in advertising for their products has gone an increase in the reve- 'I. Tax Incl. nue they generate for publica- tions that cater to this market, he pointed out. • OAK A ■ PARK One of these groups of publica- tions, Jacobs continued, the En- glish-Jewish press, has a much TOBACCONIST greater readership than heretofore, Custom Blended Pipe Tobacco an expression of American Jews' 21178 GREENFIELD ROAD consciousness of Jewish life. in Green- l Shopping Center Ile described the creation of Is- Open Evenings & Sundays rael as one of the most forceful PACKAGE LIQUOR DEALER influences in awakening this re- ewed Jewish consciousness, the I Seattle University to Reinstate Rabbi in Response to Student Demands mandos only in order to exert pressure which might lead to a peaceful solution. The commando position is that there can be no peace with Israel and that the Israeli state must be liquidated. One guerrilla spokes- man warned last week that any Arab government leader who moves toward peace with Israel will be signing his own death war-' rant. Although commando govern- ment confrontations have been limited so far to Jordan and Leba- non, observers believe it could also occur in Egypt with much more serious consequences if talk of a political settlement grows stronger. Meanwhile, reports reaching here from Amman via Reuters say that Soviet press attache George Suhothov told a news the Sunday that conference Kremlin has pledged economic and military aid to Jordan; has solidified its support of the Pal- estinian Arabs; and has de- clared its intention to "support any movement, even a Jewish movement, to overthrow" what he called Israel's "racist state based on religious fanaticism." Suhothov reiterated the Soviet Union's endorsement of the "crea- tion of a democratic state in Pales- tine," one with an Arab majority. The statement was said to be the Kremlin's staunchest backing of the Palestinian Arabs to date. The news conference was timed to coincide with Sisco's visit. It was reported that Amman ra- dio did not carry the details of the Soviet attache's statement. Passover Food Advertising on Rise Along With Ethnic Identification , at hard-to-beat low-Low Prices SPECIAL CUESTA-REY PALMAS SUPREME Rabbi Jacobovitz began teaching this term at St. Thomas the Apostle Major Seminary, where men are educated for the Catholic priesthood. With two priests, he is presenting a seminar there on "Judaism and Job in the 20th Century." IF YOU TURN MR errs•" UPSIDE DOWN YOU WONT FIND A FINER WINE THAN K ;Cffi-a-C 'Wise Wineries.. Detroit, Mich. PARK WATCH REPAIR • Selected fine Jewelry and Diamonds Large Selection of Fine Opal Jewelry Watch and Jewelry Repair IRV ASHIN LI 7-5068 13720 W. 9 Mile Near Post Office IFIZKOIS FOR YOUR LOVED ONES THAT THEY SHALL BE REMEMBERED , PLANT A TREE IN ISRAEL IN THEIR MEMORY 1 This observance is an age- old, hallowed Jewish tradi- tion and it has become cus- tomary to plant trees in Israel to link forever the cherished memories of your dear ones. Phone RICHARD JACOBS willingness of the descendants of immigrant groups to look at their heritage with a great deal of satis- faction. JEWISH NATIONAL FUND He was interviewed on the pro- gram by Irving M. Levine, direc- tor of urban projects of the Amer- ican Jewish Committee. Trees are $2.50 each, TAX DEDUCTIBLE 399-0820 22100 Greenfield Rd. Hours: Mon. thru Thurs. 9 to 5, Fri. 9-4, Sun. 10-1 A phone call will save you money S ticr ib t- ings as the call for rehiring of Rabbi Jacobovitz." SEATTLE (JTA)—The admin- istration of Seattle University, a Jesuit institution, has bowed to student demands. supported by the faculty senate, and agreed to rein- state Rabbi Arthur Jacobovitz as a member of the faculty, to teach one course in Judaica in the next spring term. Previously, the administration had dropped the Jewish theology courses which Dr. Jacobovitz had given there since 1961. on the grounds of economy although the rabbi, who is Hillel Foundation director at the University of Wash- ington. had offered to teach with- out fee. More than 1.100 students signed the petition urging the rabbi's reappointment. The faculty senate, by a 9- 8 vote, requested a budget grant of S1,000 to permit continuation of Rabbi Jacobovitz's two courses in Jewish history and Jewish theology, but the university ad- ministration allowed only 5500 for one course. The Seattle University student newspaper, the Spectator, report- ing the student demands for re- tention of the Judaica courses, said that "there has been hardly an , issue in recent times which has aroused so unanimous an expres- sion of student and faculty feel- STOCKING CIGARS THE DETROIT JEWISH NEWS 8—Friday, April 24, 1970 Hussein Cabinet Reshuffling Considered a Victory for Palestinian Commandos HARRY ABRAM RES. LI 8-4119 Personal service that counts STANLEY FINSILVER LARRY STERN RES. 358-5192 I TRY HARDER SALES - ALL MAKES - LEASING SHORE CHEVROLET 891-2360 12243 JOS. CAMPAU DETROIT, MICHIGAN 48212 891-2361 891-0600 WHOLESALE TO ALL SEE US LAST ,ROSS REALTY -Co. ALL X-WAYS LEAD TO OUR OFFICE "Smartest Move You'll Ever Make" 19983 LIVERNOIS DI 2 - 1300