30—Friday, S o)
1969
THE DETR.JI JEWiSH NEWS
Shoppers" Paradise in a Bazaar
Shopping in the oriental bazaars of Israel is a favorite pastime of
the- thousands of tourists now visiting that country. This one is in
Nazareth.
Israel Hopes to Nip
Juvenile Delinquency
With Homes for Youth-
Israel Rambler
By UZI MICIIAELI
Two dates are marked in red on
When Florence Mittwock, a na- the calendars of travel agents in
the
United States and Canada.
tiVe New Yorker who has lived in
Israel since 1947. returned to the They are of no less importance to
the
hundreds of thousands of
United States for a visit recently.
she was struck by the concern over Americans who have made plans
to visit Israel "some day".
juvenile delinquency.
The dates are Oct. 15 and Nov.
"We do not have juvenile deli-
1. On Oct. 15. the cost of travel
coincy to that extent in Israel,"
to
Israel drops radically as the
she said. "In spite of the fact that
our problem is not as great as the new, lowest ever, winter rates
one here, I still believe that Is- come into effect, with the 10-day
Israel packages (air, touring, ho-
tels and transfers) for as low as
$405. These packages are built on
the $360 air fare.
The $360 fare carries restric-
tions. It is good only for 10-day
tours. Also, you MUST buy an ad-
ditional $45 in land arrangements
prior to departure. This brings the
minimum retail price to $405. The
$360 fare is in effect until March
14.
The next fare change comes into
effect on Nov. 1, and in many
ways this is the most revolutionary
change yet. You see it advertised
on the East Coast as a $450 two.
week Israel package. On the West
Coast, it is advertised as a $609
two-week Israel package. Both of
them reflect the lowest over-all
prices for tours ever offered in
the United States and Canada.
The fare is $350. It re-
quires a minimum purchase of
land arrangements in the amount
of $100, bringing the minimum sell-
ing price to $450. Most of the tours
being offered under this system
are for two and three weeks, with
people usually preferring these
longer trips to the shorter 10-day
tour. This fare is in effect until
FLORENCE MITTWOCK
March 31.
rael's plan to establish homes for
What it means in a nutshell is
the sbcially maladjusted and emo-
that the cost of travel to Israel
tionally unstable child, through the
is more attractive today than
help of the United Jewish Appeal,
over before.
is far better than clapping such a
Israel is a land .with year-round
child into a reformatory or an- appeal. The moment of prayer at
other delinquent institution."
the Western Wall, the conversation
Mrs. Mittwock heads the group
in the home of an Israeli over a
work sequence department at glass of tea, the full feeling of be-
Bar-nail's, newly founded school
ing a Jew in a Jewish city which
of social work. She teaches social you get when walking the streets
group work methods and con- of Tel Aviv are all present in Is-
ducts seminars for group work rael at any season.
supervisors. In addition, she
finds field placements for train-
ing social workers in the group
work method.
Volunteers Serve
Tel Aviv Tourists
The young men and women
trained, by Mrs. Mittwock help Is-
Women of the Volunteer Tour-
rael fully absorb immigrants into ists' Service, sponsored by the
society. They go into the small im- ministry of tourism and the Tel
migrant moshavim and develop- Aviv municipality, are on duty
ment towns, all founded with the five evenings a week at special
help of the Jewish Agency U.IA VTS tables in the lobbies of all
funds, and work with the children major hotels in Tel Aviv and Herz-
of the settlers who have migrated liya, offering information, advice
from all parts of the world.
and assistance to visitors.
VTS also arranges for "home
Supported by the most advanced
social service techniques, mid volunteers" to invite, for coffee
operating through clubs and insti- and conversation, tourists who
tutions supported by the CIA, they want to meet Israelis with similar
organize and develop programs in professional or cultural interests.
villages from the Jerusalem cor- With the success of VTS in Tel
ridor to the Negev—programs that Aviv, plans are under way to set
will make these children full- up branches in Jerusalem, Haifa
fledged Israelis.
and, eventually, throughout Israel.
r ioneer i nit
i ll N o l an --Amerficans - Ilisitorie Hole
By HAIM -SCHACHTER
Sine - the occii”atiim of the Go.
lIei-bts in the Si% Dav War
than 10 settlements and
ti"i•
• ..t , i-ment outposts have been es-
-lied there and more are due
to he set up in the cominc., yem -
Whirit not generally known is
there had heen•flourishing . Jewish
in ancieht
there
CO'11 ,-.,, n ; ties
that there were extensive
tra•ls of Jewish-owned land in the
ire
Golan many years l••fore
and that the first attempt al
ish settlement in modern ime< 1".1
been made there by an American
.leiv as early as 1895.
The movement or national awak - .
ening and aliyif . that set in in th‘,.
early 188ns was occasion - 0 by
Jewish stress .a nd sufferine
Eastern Forope. Althoiedi
ill
immigration and settlement
Palestine was hampered hy the
Turkish a"thorities. various settle-
ment associations began to be
formed, in . RuSsia, Poland and
other countries. These sent out rep-
resentatives to Eretz Israel to per-
chase tracts of, land for Jewish
settlers. In 1898. for example the
association known as Meniih; ■ Yen-
ahala, which was (-entered in War-
saw, purchased - the area of ;and
on which Rehovnt was later
founded. Another settlement asse-
ciatiOn contracted for the acqui-
sition of some 100,000 dunams in
the Golan.
In 1891. a settlement association
was formed in New-York under the
n-me of Shavei Zion. Its menihnr-
ship was limited to 500. each mem-
ber having to - nay in a sum of
$200 in weekly Si installrrmts.
They envisaged the establishment
of 10 agricultural villaces in F.•'et7
Israel. each of 50 families., Within
a matter of a few weeks the Mem-
bership list was filled and a second
association known at Shaved Zion B
was formed. Adam Rosenberg.
one of the founders of this associ-
ation. was elected chairman.
Rosenberg. born in New York
in 1858. was the son of a Ger-
man rabbi who had emigrated
to the U.S. earlier in the cen-
tury. He had attended the Jewish
Theological Seminary. in New
York and Columbia University.
from which he graduated in law.
One of the first steps taken by
the association' was to send Ro-
senberg out to Eretz Israel in
order to negotiate the purchase
of land for settlement.
Rosenberg set out in July 1891.
On his way to Eretz Israel he
stopped off at London and Paris
where he met with representatives
of the Hovevei Zion in Russia and
Germank. He also called on Baron
Edmond de Rothschild with a view
to interesting him in his settlement
project. When he arrived at Jaffa
in October 1801, the Turkish
authorities tightened their limi-
tations of aliya, and the difficul-
ties served to pot a halt to many
of the land deals which were then
being negotiated. Rosenberg. how-
. ever. would not he deterred. He
met the representative of the Rus-
sian Hovevei Zion association who
had purchased the 100,000 runam
tract in the Golan and the latter
agreed to resell to Rosenberg an
area of 25.000 dunams at the
nrice of five francs a dunams -
ing him an option for another 25 -
MO dunams at the same price.
The Hovevei Zion agent was sud-
denly summoned to France be-
cause the Russian Hovevei Zion
association was suddenly sum-
moned to France because the Rus-
sian Hovevei Zion association was
unable to meet the cost of the
purchase, and an appeal was being
made to Baron de Rothschild to
take over the deal and apportion
out the area to the various associ-
ations. The Baron agreed. Rosen-
berg came to Paris, deposited the
sum of 50,000 francs with the Baron
and returned to New York.
But difficulties began to crop
up when the question of registra-
tion arose, since the Turkish
authorities forbade the registra-
tion of land in the name of for-
eign nationals.- Finally, title to
the land was given to one of the
Baron's representatives at Bei-
dunams, another in Montreal 4,000
dunams, and two other groups, one
in Dublin and one in Manchester,
held between them an area of 10,-
000 dunams.
In August 1895, Rosenberg set .
out for the Golan to prepare the'
land for ploughing and planting.
When surveys were completed he
set about building a large house
at Sahni-el-Jolan and to commence
planting and sowing. Ile 'employed
on the project Jewish laborers from
Damascus, Rosh Pina Tiberias
and Sated, as well as 'Arab peas-
ants. Work, however, had com-
men•ed late in the season and they
succeeded in planting only some
8,000 vines and 17.000 mulberry
trees, and in sowing only about
100 dunams of oats, pulse, and
sesame. The mulberry trees were
planted because the Baron was
anxious to raise silk-worms and
establish a silk industry in the
country, Then the first settlers
began to arrive from Romania,
Bulgaria and Russia. The news of
the initial settlement work brought
encouragement to the New York
association, and its membership
grew. They decided to call the new
settlement Tiferet Benjamin in
honor of Baron Benjamin-Edmond ,
de Rothschild.
rut. !hwever, the' land registra-
tion certificate carried an ex-
press proviso forbidding the set-
tlement of Jewish immigrants on
the area. .11,ain Rosenberg hur•
Heil to Paris. Ile informed the
Baron that unless he succeeded
within a feasible stretch of time
to overcome this obstacle he
would he forced to annul the con-
tract. The Baron returned the
money to Wm. The members of
Shavei Zion received their money
hark and the association was all
but disbanded. Only sonic 60
miunbers held out. They joined
forces with 30 people from Mon-
treal and another 30 from Chi-
cago. and managed to scrape
o n about 51.000. Rosenberg was
therefore encouraged to continue
his efforts for settlement. Fin-
ally. in 1.q91. his pains app red
to have been rewarded. AO
The Baron received a permit to
settle about 200 families Per an-
num on his land in the Golan, and
Rosenberg rallied and reorganized
his association. The members
were to pay up the full amount
for their holdings and to give an
undertaking to begin cultivation.
Acain Rosenberg set out for Paris
where he received an option fur
some 8.000 dunams for 70 mem-
bers of his association. The Rus-
sian settlement association held
18 eefl dunams: an association in
Romania contracted for another
18.001) dunarras: a settlement ernon
in Chi•alo had purchased 6,000
Before long, however, difficul-
ties began to heap up, particu-
larly on the part of the Turkish
authorities and the neighboring
Arab peasants. Despite official
promises the authorities had ac-
tually done nothing to rescind
the prohibition on Jewish settle-
ment. In July 1896 an order had
been received from Constanti-
nople forcibly to remove the
Jewish settlers from their land.
After many representations the
Tourist Accommodations
Include Apartment Hotel
TEL AVIV — lEven before it
opened in June the Tiran, Israel's
first apartment hotel, was fully
booked for July and August 1969.
The five-story structure, located
just outside Tel Aviv in Herzliya-
on-the-Sea. contains 92 one-room
apartments, each capable of ac-
commodatin4 up to four persons.
All units are equipped with a
kitchenette, bathroom, telephone
and radio, and television on re-
quest. The ground floor boasts a
row of shops, including a small
supermarket, a gift shop, hair-
dresser, kosher restaurant and bar
and a discotheque on the lower
level. There's also a men's and
women's sauna on the premises.
Rates at the Tiran, depending on
the season, are $7 to $10 daily per
room for two, plus $1 each for the
third and fourth occupants.
order was rescinded; the settlers
were not actually driven off, but
the authorities forbade the settle-
ment of additional Jewish families
as well as the erection of new
houses. These difficulties and the
failure of the vines to take root
dampened the spirits of tthe Shavei
Zion members. They stopped send-
ing money; the plantations were
abandoned and the fields were
overrun with weeds. Rosenberg
was prostrate with malaria, and
suffered a nervous breakdown.
Finally he left the Golan, broken
in body and in spirit. A few of the
settlers from Romania, Bulgaria
and Russia remained. but after a
short while they, too, were evacu-
i ated and resettled by the Baron
in Lower Galilee.
Israeli Cosmetics Put On Neiv Face
4
must produce high-quality products
By JUDY CARR
JERUSALEM — Israeli women with research and know-how.
An American pharmaceutical ante
are used to first-rate cosmetics and
toilet accessories. However, before cosmetics firm, McKesson and Rob-
bins,
has sunk $100,000 into a pro-
the state was founded, it was a
motion campaign for Taya prod-
rare woman who used lipstick, and
ucts.
Taya does not need Jewish
nail polish as totally unknown.
sentiment in order to sell. It is a
When "Taya" of Tel Aviv became
household word with Jews and non-
the first company to produce per-
fume and cosmetics in Palestine, Jews alike.
local women at first would not buy
these products. In those days, a Industrial Training .
woman wanted to he tough and
masculine to prove herself a • at Children's Village
1
pioneer.
rm
As borders to the Arab countries
were opened, Taya sold its prod-
ucts to Syria and Lebanon, Egypt
and Iraq.
"We hope that one day we will be
able to sell our products to Cairo
again — when peace comes," said
director of Taya.
A new product is now on the
market. Dura-gloss nail varnish
is made according to a new
scientific process known as "Tixo-
thropic" by which the materials
are processed so that the color
does not separate itself from the
solvent, and the user does not
have to shake the bottle or stir
the varnish. The process was in-
vented by Taya in cooperation
with an American expert.
Taya has pioneered Israeli re-
search in cosmetics, acting on the
principles of Chaim Weizmann,
first president of Israel and a fa-
mous scientist, who said that if
Israel's industries were to compete
successfully on world markets they
the
Sophisticated Industrial train-
ing programs at Kfar Batya,
Mizrachi Women's Children's Vil-
lage in Raanana, Israel, prepare
a work force for Israel's expand-
ing economy.
.