Medics, Dentists Aid Magen David Adorn; ! Israel's Prisoners
Are Well Treated
Israel Consul Ramati to Sp eak Tuesday LONDON (JTA)—Officials of

Physicans and dentists have been movement, Israel's equivalent to
enrolled in the Detroit project to the Red Cross.
Dr. John J. Mames. chairman
assist the Magen David Adorn
of the Michigan region of Magen
David Adorn, announced that med-
ical and dental teams are assisting
in organizing the local effort which
will be stimulated at a champagne
leadership reception at Town and
Country Club. 8 p.m. Tuesday.
Guest speaker at the meeting
will be the new Midwest Israel
consul, Shaul Ramati. Appearing
here with him will be Roger N.
Rosengartem national associate
director of American Red Magen
David for Israel.
Gen. S. L. A. Marshall will greet
the gathering.
An invitation has been estended
Louis and Samuel Hamburger
- -
- -

Advertising Organization
Headed by Richard Jacobs
Succeeds with 'Jewish Look'

by Dr. Mames and by Dr. Morris
Starkman, who heads the med-
ical-dental council of the Michigan
Magen David. to all interested to
attend the reception. Functioning
committees in behalf of the Michi-
gan Magen David Adorn will he
named at Tuesday's reception.
Dr. and Mrs. Sheldon M. Mintz
are in charge of hospitality and
planning for the evening.
Reservations can be made by
calling Dr. Mantes, LI 6-6698.
The local chapter of Magen
David Adorn will sponsor the Ash-
dod Medical First Aid Center in
Ashdod, Israel. The center will
have an underground clinic with a
decontamination room.
Dr. Mames announced that a
$10,000 gift has been made by
Louis and Samuel Hamburger for
a room in the Ashdod Center.

Birmingham Temple
'Sets Sunday Registration

Registration for Birmingham
Temple Sunday school and Hebrew
school
will take place 10 a.m.-noon
"It was a different audience in
NEW YORK—Glance through a
ish - oriented periodical and those days. - says Richard Jacobs. Sunday at Robert Frost Junior
you're likely to see a Gillette ad- who wasn't around in "lose days. High School. Oak Park.
The Sunday school — nursery
vertisement featuring entertainer "Ads used to he tied in with reli-
Joey Adams or an ad showing a gion. Today the audi e nce is much through grade 8—is designed to
provide a basic education in the
man in a delicatessen claiming. more cosmopolitan. -
concepts and ceremonies of a hu-
"After a corned beef on rye. there's
When asked about the future of
manistic Judaism.
nothing like a Winston! -
media appealing only to Jew s.
Rabbi \Vine instructs the three-
This emotional approach Jacobs stated:
year
Hebrew school program in
has worked successfully for the
- Jewish people are assimilated
modern Hebrew. which is a re-
.itiscph Jacobs Organization. Inc..
but
more
ethnically
oriented
than
quirement for Bar or Bat Mitzva.
a specialized publishers repre-
sentative. For over 50 years. the e‘t r This he adds, means mar- All students in grade 5 and above
company has been trying to prove keting opportunities for comp:- are eligible to enroll.
The confirmation program is de-
to .talional advertisers that the nit' s that believe Jews to be above.
public will
react positively to av?rsge consumers of their mer- signed for the confirmation cere-
mony at age 16. and an adult edu-
prodect• whose ads have an ethnic chandise.
So it's "Shalom - from Colg:tte- cation group will meet every Sun-
appeal
day morning.
"ii • net a question of seeing an Palmolive, General Foods. Sea
Senior high school students are
adv t!ti•ement. - says Richard A. grams and American Ilome Prod
Vets.
eligible for the youth group.
Jacobs. 46-year-old president of
the organization founded by his
:all father. "Ads in certain Peri-
odicals are going to have more
meaning for people. -

The strength of the Joseph
Jacobs organization lies in its
knowledge of the Jewish market
and ability to develop sales tech-
niques to reach it. This some-
times involves special copy or
art for ads that run in some of
the 100 representative periodi-
cals over 90 per cent of which
are printed in English.

—

The company was founded in :
1919 when Joseph Jacobs left the
field of education to become ad-'
■ ertising manager of the Jewish
Forward. The other two Yiddish
dailies also wanted him to sell
their advertising, so he went into
business for himself. opening an
office on the Lower East Side.

Swiss to Prosecute
Israeli Who Killed
Arab Terrorist

JERUSALEM (JTA) — Govern-
ment circles here are deeply dis-
turbed over the intention of Swiss
authorities to prosecute Mordecai
Rahamin. an El Al security guard
who- shot and killed one of four
Arab terrorists when they attacked
an El Al airliner at Zurich airport
earlier this year.
The three surviving terrorists
will go on trial for murder. Re-
hamin is charged with murder un-
der mitigating circumstances and
with the illegal use of weapons
on Swiss soil.
The Israeli's Swiss lawyers have
reportedly told authorities in Zu-
rich that the charges are grossly
unfair because Rahamin had fired
in defense of the aircraft and its
passengers in the face of a crimi-
nal act.

If we must study, let us choose
a subject suitable to our condition,
so that we may answer like the
man who, when asked why he was
learning in his old age, replied:
"In order to leave the world a bet-
ter and more contented man. --
Michael de Montaigne (1533-1592).

Florsheim's
"Broadmoor"
keeps your
feet in step.

THE DETROIT JEWISH NEWS
6-Frid.y, September 5, 1969

MORRIS
BUICK

Amnesty International, a private
organization working on behalf of
political prisoners, have been per-
mitted to inspect Israeli prisons
where Arabs are incarcerated and
have drafted a largely favorable
report on the treatment of the
inmates.

IS THE BUY

The report has been submitted
to Israeli officials. United Nations
Secretary-General U Thant was
apprised of its contents which
will be disclosed at a Meeting of
the organization's council in 'Ge-
neva Sept. 13. Israel has sent its
comments on the report.

Martin Ennals, secretary-general
of Amnesty International, said in
his report that "we are satisfied
that in the Israeli prisons under
the prison administration, there
is a serious overcrowding in some
cases but there is no evidence of
ill treatment."

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