Friday, October 4, 1968-9 '

THE DETROIT JEWISH NEWS

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We're opening a new store
with an old idea.

Everybody talks about our consumer society—how we have to gq
at a faster pace and mechcmi7e as much as possible so things can.
work more efficiently. And what happens? People become numbers.
Except that we like people better than numbers.

It may be old-fashioned, this letting our customers make up their
own minds, letting them take their time choosing, trying on,
demanding a perfect fit. But we're used to it. We've been doing
it in Pontiac and Warren for 37 years.

We know that people like you expect name brands when you buy
men's and young men's clothing. So we have them. (Eagle, Petrocelli,
Ambassador, Van Heusen, 'Botany' 500, Florsheim,.for example.)
Old-fashioned? So is the sunrise.

OSMU.N'S7e;w&

IN THE TEL-TWELVE MALL
Telegraph at 12 Mile Rd.

GRAND OPENING THURSDAY OCTOBER 17th

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