THE DETROIT JEWISH HEWS
Friday, May 24, 1968-1

Drive Leaders
Hold Report
Meeting Today

A report meeting of Allied Jew-
ish Campaign division officers has
been called for noon today at the
Fred M. Butzel Memorial Building.
In their call to this luncheon re-
port meeting, the co-chairmen of
the campaign, Alfred L. Deutsch
and Maxwell Jospey, stated:
"We are pleased to report that
the first audited campaign report
since the victory dinner indicates
a total of $9,170,436 from 22,385
pledges. These results are a great
tribute to our community and to
the outstanding leadership you pro-
vided during the campaign. The
"rojected final figure of $9,607,000
r the joint 1968 Allied Jewish
lmpaign — Israel Emergency
and is still easily attainable, if
you will give us a small amount
of your time to complete the job."

iii
REALTORS .
IN THE LIMELIGHT

Realtors are enjoying an enviable "place in the sun"
of public notice this week—for this is "Realtor Week."

Why Realtor Week? Why call attention to ourselves?
Why not "let well enough alone," quietly go about our
business, and hope the public will think about us only
when it has some business to transact?

The answer is that the Realtor if proud of his calling.
He is proud of the principles for which he stands. He seeks
notice and public favor. He depends upon public good will.
He must have public understanding of his position.

3 Will Receive
Seminary Honors

NEW YORK — Three distin-
guished Americans will be hon-
ored by the Jewish Theological
Seminary of America Sunday
afternoon. At a special academic
convocation on that day, the semi-
nary will recognize the achieve-
ments of U.S. Attorney General
Ramsey Clark, Dr. Edward H.
Levi, president-designate of the
University of Chicago, and Mrs.
Arthur Hays Sulzberger of the
noted publishing family.
Mrs. Sulzberger will receive the
degree of doctor of letters, hon-
oris causa, and honorary degrees
of Doctor of Laws will be con-
ferred upon Attorney General
Clark and Levi. Louis Finkelstein,
chancellor of the seminary, will
confer the honorary degrees, and
Levi will respond on behalf of the
recipients.
Mrs. Sulzberger, - whose husband
received the same degree from the
seminary in 1951, will be honored
as "one of the truly accomplished,
gracious, and effective women of
our country," who has "brought
new distinction to a family long
associater with high achievement
and commitment of self to the gen-
eral good."

S. African Mounted Guard
Denies Anti-Semitism

(Direct JTA Teletype Wire
to The Jewish News)

JOHANNESBURG—Two leaders
of the Die Nuwe Rutterwag (the
New Mounted Guard), a right-
wing organization alleged to be
anti-Semitic, anti-Negro and anti-
government, have denied that the
movement is any of these.
The denial made in the Afri-
kaans weekly "Dagbreek," pub-
lished statements of Dr. Dawid du
Toit of the Transvaal, leader of
the organization, and Kobus Schoe-
man, a wealthy farmer.
Du Toit claimed that "We even
have Freemasons and Jews as
members," and Schoeman said that
while some members had spoken
arzainst Jews and Negroes, he had
ays protested this. The maga-
quotes Schoeman as saying
had some Jewish friends and
was not anti-Negro.
The weekly also published photo-
graphs of the uniform worn by
members of the organization—a
Ku Klux Klan type of white gown
with two black crosses and a black
hood. The newspaper said it be-
lieves the organization was on the
decline. Another Afrikaans weekly,
Die Beld, said the New Mounted
Guard was breaking up. The maga-
zine said members of parliament
were asking some searching ques-
tions about persons connected with
the organization.

Why is this? Is the Realtor any different from the
manufacturer, the grocer, the securities dealer, the hotel
keeper, the banker, the automobile salesman?

His position is different from any of them. He has
nothing of his own to sell. He offers only his technical
knowledge and experience, his personal service and his
reputation. The properties with which he deals are the
properties of others. They are not of his own manufacture.
They cannot bear his guarantee. Yet the people whom he
serves expect him to protect them against a multitude of
hazards—real or imaginary.

B. F. "BUD" CHAMBERLAIN

No practitioner of the arts and science needs more
the confidence and good wiH of the public than does the
practitioner in any phase of real estate work. No person
need engage his services unless they so choose. While nearly
everyone at some time during a liftime transacts some
degree of business in real estate, whether it be the rental
of a room, the purchase of a home, or the selection of
an industrial site, he can choose to do so without the
services of a Realtor. The Realtor's "reason to be" depends
primarily upon his own talents, upon his abilities to serve.

Therefore, those who subject themselves to the high
standards of the Realtor gladly expose themselves to the
glaring searchlight of public opinion. This is the basis of
their strength. Public confidence is created not from words
or publicity alone but from performance in accord with the
word picture that may be painted by publicity and public
attention.

To the extent that any Realtor fails to adhere to the
standards to which he is pledged, and to which wide-spread
public notice is drawn during Realtor Week, he thereupon
weakens not only his own personal position but the favor-
able public conception of Realtors generally. Thus it is
important that every Realtor not only openly subscribe
to the principes of the Realtor's Code of Ethics, but that he
perform. This is where the local board of which he is a
member comes into play—by inspiring him to such perform-
ance or, if he should fail, then by withdrawing his right
to be a Realtor.

Realtor Week can, and does, help increase the public's
confidence in the nation's more than 63,000 Realtors. Both
Realtors and the public stand to gain.

•Eugene Conser
President National Association of Real Estate Boards

Chamberlain c o.

realtors

