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THE DETROIT JEWISH NEWS
Friday, February 9, 7968-27
Juliet
By SAUL TEHERNIEHOVSKY
Behold, 0 Earth, What spendthrifts we are indeed:
In you we have hid our choicest flowers, most splendid of the breed,
Kissed by the sun's first kiss, concealing still
Their grace on lovely stalks, cups of incense ready to fill.
Before they could know their noon, at innocent sorrow's core.
Or drain the dew for dreams of light that their sprouting bore.
Suburbans
Take you the best of our sons, youth's visions of purest worth,
Pure of heart, clean of hands, not soiled with filth of earth,
The fabric of their lives still weaving, with hopes of a day more fair,
We have none that are better than these. Have you? Then where?
Green-8 Center, '
Grenfield at 8 Mile Rd.
Open Sunday
12 Noon to 5 p.m.
And you shall cover all these. May the plant arise at length !
To its homeland's people sacred, in hundred-fold splendor and strength!
Blest be their offering of death, by whose glory our lives are freed ..
Behold, 0 Earth, what spendthrifts we are indeed !
Translated from the Hebrew by Shalom J. Kahn
El Al-Airline on the Way Up
BY RAYMOND HANKIN
Aeroplane Magazine
El Al's mission in Israeli life
is clearly defined. To precis the
off i c i al constitutional parlance,
drawn up in November 1948, un-
der the laws of the emergent State
of Israel, it was to act as the
country's lifeline with the outside
world, and to provide an efficient
"if you plan to
visit ISRAEL,
see
Dotetott
so many people do!
* * * * * *
during the past
fourteen years
Jak Domott
has booked over
2,300
passengers to
ISRAEL
** * * * *
in this 20th
Anniversary year
JA
Doane*
will give to the
ISRAEL
EMERGENCY FUND
for each and every
passenger booked to
ISRAEL through
Jati
DORPAM
TRAVEL AGENCY
(in addition to his generous
Allied Jewish Campaign gift)
** * * * *
Air and hotel space
still available for
ISRAEL'S
20TH BIRTHDAY
CELEBRATIONS
Call 353-5811 or visit
JaFes D otw oui
In the HARVARD ROW MALL
11-MILE and LAHSER
for your reservations
IF YOU WAIT TOO LONG,
YOU MAY NOT MAKE IT
public service with the accent on
service. This is not to infer that
profitability is not a major con-
sideration. El Al is a 100 per cent
profit-motivated airline, but in
terms of over-all priority, the main-
tenance of external links is the
No. 1 consideration.
During the Six-Day War, El Al
continued flying throughout the
entire period.
From May 14 to 24 there was
a tremendous exodus of tourists
from the country as a result of
the war threat. More than 20,000
visitors left during that period,
11,500 of them via El Al. And
this was despite the fact that
the airline itself was on a war
footing.
Although in the early days it
relied heavily on ethnic ties to
stimulate traffic, El Al wants to
get away from the image of being
an airline only for Jews. One of
El Al's prime functions in life is to
promote tourism to Israel. In or-
der of priority after wider rights
in the U.S.A. come South America
and the Far East.
Besides A m e r i c a and Europe,
El Al's two other present
operational spheres are regionally
to Nicosia, Istanbul and Teheran
and within Africa to Nairobi and
Johannesburg. Expansion in this
area is difficult, if not impossible.
So far as African services are con-
cerned, one problem area here has
been partially solved by a victory
in the war—that of routing. In the
past a dash down the Red Sea with
Saudi Arabia to port and Egypt
and the Sudan to starboard, was
too much of a risk.
Although the direct track to
Nairobi is only some 2,000 miles,
El Al in fact flew more than
double the distance—some 4,400
miles. Now, because of Israel's
territorial gains, direct services
can be operated cutting flying
time to Nairobi from a laborious
9',4• hours to a much more man-
ageable 41/2.
The architect of El Al's com-
mercial success, Mordechai Ben-
Ari, ascends to the presidency at
a time when El Al faces some
critical decisions. During the war,
El Al lost several millions of dol-
lars in passenger revenue. It will
need all the enterprise and initia-
tive of the company to make good
this deficit and to exploit to the
fullest the new situation whereby
Israel includes the highly tourist-
attractive areas of the Old City
of Jerusalem and Bethlehem.
The need for new equipment in
order to augment El Al's fleet of
seven Boeings is a pressing prob-
lem which is directly tied into the
new tourist potential.
Successful Agricultural Season
JERUSALEM—The agricultural
year October 1966-September 1967
was concluded on a note of gratifi-
cation and confidence for the fu-
ture. Gross agricultural income for
the year reached a total of 36,000,-
000 pounds ($237,000,000), 14
per cent above the previous year,
when the growth had only been 2
per cent above the year before
that
The largest gain was marked up
in the category of field crops. The
wheat harvest was up 123 per cent,
barley up 162 per cent, and cotton
up 19 per cent. The citrus harvest
was 15 per cent larger than in
1965-66.
.4
:11
4
.4104, !;
.
Sale!
Arnel-Linen
Travel Knits
27"
Regularly $55
Wear one, take
several on your trip
to Israel! Juliet sub-
urban has a won-
derful collection of
these packables,
both dressy and
casual. 2 piecer
shown in off white
with multi-color
trim. Sizes 8 to 16.
Gather all your
travel fashions now
at Juliet suburban!
4
°1
Green-8 Suburban
Greenfield/West
8 Mile Rd.
Mon., Thurs., Fri. & Sat.
till 9
Sunday 12 Noon to 5 P.M.
rer