THE DETROIT JEWISH NEWS
30—Friday, March 31, 1967
Joseph Jacobs, Noted Advertising
Executive, Dies in Florida, Age 75
SARASOTA — Joseph Jacobs,
one of the best known Jewish ad-
vertising executives in America.
died Sunday at the age of 75.
He had been vacationing there.
Funeral services were held Tues-
day afternoon in New York.
Founder and head of the Joseph
Jacobs Organization, Inc., a leader
in advertising, with offices at 342
Madison. New York. Mr. Jacobs'
specialty was in the Jewish market.
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PLAQUE GIVEN TO JACOBS
HONORING 60th BIRTHDAY
LATE JOSEPH JACOBS
It was thanks to his organizational
ability that the wide range of
kosher food products was brought
to the attention of consumers
throughout the nation through the
advertising schedules he organized.
He created and developed a new
dimension in marketing and ad-
vertising — specialized promotion
of products to major ethnic groups
in major cities. His method in-
cluded special advertising appeals
in ethnic media, backed by spe-
cial merchandising.
Under his tutelage, Jewish ad-
vertising developed into an art
of its own. His campaigns ideas
were always strong on the great-
ness of the Jewish heritage, a
subject also treated in a number
of booklets which he prepared
and published.
A New York City College 1911
graduate. Mr. Jacobs taught in the
New York public schools and did
graduate work at Columbia Uni-
Moslems Told to Follow
Israel's Good Example
PARIS (JTA) — Moslems, Chris-
tians and Jews from the Mediter-
ranean region heard a prominent
French-Jewish leader, Baron Ed-
mond de Rothschild, of Paris,
praise Israel's economy at a meet-
ing in Tunis last Saturday, closing
a week-long seminar on the cul-
tural. economic and social aspects
of life in the Mediterranean region.
The seminar was the second of
a series being conducted abroad by
the Institute on Man and Science,
an affiliate of the State University
of New York.
With a Moslem as chairman of
the meeting, and a Christian who
is an official of the UN Food and
Agriculture Organization• as a
member of the panel, Baron de
Rothschild drew lessons from Is-
rael's economy that might be
learned by other underdeveloped
countries.
Decrying the trend toward estab-
lishment of heavy industries in
underdeveloped lands as uneco-
nomical, Baron de Rothschild cited
Israel's diamond industry as an
example of what a small industry
versity. He left the Bronx Morris can do to help the economy of a
High School faculty in 1919 to be-
country needing industrial develop-
come advertising manager of the
ment.
Forward and in that year also
founded the Joseph Jacobs Organ-
ization, Inc.
Serving the leading manufac-
TOM
turers of food products, Mr. Jacobs
and his organization, in recent
years under the direction of his
son. Richard A. Jacobs, conducts
nationwide advertising campaigns
and utilizes radio and television
SOUTHFIELD
-
time for the advertising programs.
APRIL 3rd
On Station WEVD, New York,
Pot. Adv.
Molly Picon was his first star in
1935. Ile introduced many other
stars on his programs.
Active in Temple Israel, New
York. Mr. Jacobs played important
roles in the United Jewish Appeal,
National Conference of Christians
and Jews, Federation of Jewish
Charities and other movements.
He was associated with Advertis-
ing Club and City Athletic Club in
New• York.
Besides his son Richard A.. he
is survived by his widow, the
former Millicent prancer; a daugh-
ter, Mrs. Robert Goldfarb, and
three grandchildren.
Gromyko Visit to Nasser Raises
Military Eyebrows in Israel
TEL AVIV—The arrival Wednes-
day in Cairo of Soviet Foreign
Minister Andre Gromyko for a se-
ries of consultations with Egyptian
President Gamal Abdel Nasser
attracted attention in Israel be-
cause of persistent rumors that
the discussions would include the
subject of delivery of Soviet-built
missile-carrying destroyers to the
Egyptian fleet.
reports have not been confirmed.
Provision of such misfile-armed
ships would relieve Egypt of a
stalemate in its own efforts to
create such naval weapons sys-
tems.
It was noted that Russian arm-
ing of Egypt with other types of
missiles is well advanced. 'Eight
Komar motor boats carrying two
missiles of about 16 miles range
Israeli authorities were unable have been supplied to Egypt and
to confirm definitely that the topic are believed to be operational.
was on the agenda for the Gro-
Recently, 10 of the most modern
myko-Nasser talks. Until now the motorboats, each carrying four
Soviets have refused to consider missiles, have been supplied to
provision to Egypt of any de- Egypt. It has now been indicated
stroyer-based missile capacity.
that Russia may send Egypt two
Krupney or Kildin light cruisers
Israel's chief of staff, Gen.
with launching units for 130-mile-
Yitzhak Rabin, indicated recently
range missiles fitted at both ends
that Egypt might be getting such
missile-carrying ships, but the of the vessels.
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J. D. Berkowitz, Sholem Aleichem's
Son-in-Law, Dies in Tel Aviv at 81
(Direct JTA Teletype Wire
Jewish languages as writer. editor
to the Jewish
TEL AVIV—J.
D. sews)
(Yitzhak Hoy) and critic, he first came to the
Berkowitz, a son-in-law of the late United States with his father-in-
Sholem Aleichem, novelist, critic law in 1905, returned to Russia,
journalist, winner of many prizes. ' lived in the United States. again
and a translator most famous for from 1914 to 1921, finally settled
his 15-volume translation of Sholem in Palestine permanently in 1928.
Ile received the Tchernichovsky
Aleichem's Yiddish works into Ile-
brew, died here early Wednesday Prize twice for his monumental
at the age of 81. Death came at the translation of Sholem Aleichem in-
Municipal Hospital here. Funeral to Hebrew; was awarded the Bialik
services have been scheduled for Prize in 1954 and the Israel State
Thursday. The remains will he Prize in 1958 for his 11-volume col-
interred in the old cemetery here lection of his own works, and last
where other famous Jewish writer; year again received the Bialik Prize
—among them Max Nordau. Chaim from the municipality of Tel Aviv
Nachman Bialik and Shaul Tcher- for his book entitled "Chapters
From My Childhood::
nichovsky are buried.
Born in Slutsk. Russia, in Octo-
ber 1885. Mr. Berkowitz started Phil B. Levitch, 68;
elrly in his life to write both in
Hebrew and Yiddish, first gained Active in Louisville
world recognition when collections
LOUISVILLE (JTA) — Funeral
of his short stories appeared in services were held March 22 for
Cracow in Hebrew and in Warsaw Phil B. Levitch. 68, president of
in Yiddish. both in 1910. Ile had the Conference of Jewish Organiza-
married Esther Rabinowitz. a tions here, who died March 20 at
daughter of Sholem Aleichem, in the Jewish Hospital.
1905. Very active in both major
Mr. Levitch was general chair-
man of the Combined Jewish Cam-
David Oppenheim, 72:
paign of Louisville in 1960 and 1961
and was designated Bnai Brith
Championed Teaching
"Man of the Year" in 1961. He was
of Hebrew in Schools
vice-president of the Bureau of
NEW YORK (JTA) — David Op-
Jewish Education. and a director
penheim, 72, president of the Na-
of the Jewish Community Center
tional Hebrew Culture Council, who
and the Louisville Hebrew Home.
championed the introduction of
modern Hebrew in public schools
Talents
and colleges throughout the United
It seems that nature has con-
States, died here March 21 of a
cealed
at
the
bottom our minds,
heart attack.
A prominent attorney, he was a talents and abilities of which we
member of the board of trustees of are not aware. The passions alone
the Jewish Education Committee have the privilege of bringing them
of New York, past president of the to light, and of giving us sometimes
Long Island Zionist Region and an views more certain and more per-
active leader of the America-Israel fect than art could possibly pro-
duce. —LaRochefoucauld.
Public Affairs Committee.
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