Friday, October 14, 1966-9
THE DETROIT JEWISH NEWS
n't take a minute
You can't rush 54 years of unparalelled dedication to mankind
take time to read this AND add much more time to many lives
CITY F H E
WHAT IS THE CITY OF HOPE!
The City of Hope is a pilot Medical Center.
The functions of a pilot are to guide, steer
and to lead.
These are the objectives of the
City of Hope as it seeks to influence medicine
FOR WHOM AND HOW MUCH?
and science everywhere toward advances in
patient care, research and education.
The City of Hope is a Nonsectarian, FREE National Medical Center
Because of the dedicated spirit of all who sup-
port it, the staff, equipment and facilities are
deliberately geared toward its all-important
devoted to a three-pronged assault on Cancer, Leukemia, Hodgkin's
Disease, and Heart Ailments amenable to surgery. Every effort is
goals of challenging the unchartered medical
made to heal the patient physically, mentally and spiritually.
frontiers.
. .. we are grateful to our friends
WHY IS THE CITY Of HOPE UNIQUE!
The City of Hope is a specialized National Medical
Center concerned with the catasrophic diseases of our
era—
in the Detroit Community who
HOW DOES THE CITY Of HOPE
PILOT IN PATIENT CARE!
continue their magnificent sup-
port.
Jack Beckwith
Advancements in diagnostic, surgical and other therapeutic
Since its founding in 1913, the City of Hope has never
presented a bill to a patient for services regardless of
length of stay or of the complicated treatment involved.
The City of Hope was founded on faith — the faith
that Man is, indeed, his brother's keeper and is ever
striving to restore the afflicted to the
measure
of health, to their families, and to their social and
economic ways of life.
A 90 acre complex of hospitals, laboratories and other
buildings on beautifully landscaped grounds stand as a
permanent recognition to these inspiring objectives.
techniques—influencing
—are among the abiding objectives of the City of Hope.
is a fatal malady,
Leukemia
progress
is
being
new techniques
with present knowledge. But
"Isn't the City of Hope really a 'charity institution'?"
No, because social justice—not handout charity—is a City of
Hope principle . . . a belief that everyone is entitled to the
finest medical care regardless of limited economic circum-
stances.
There are no wards—all patients are guests in private or semi-
private rooms. Patients order their meals from daily menus.
No room is without TV or radio.
Care and treatment are accorded every patient with fullest
regard for the dignity of each an a human being . . . as a man,
woman or child possessing every human right, privilege and
prerogative which no other human may deny!
Unique in American hospital annals is the City of Hope's famed
Hope Village of modern, private apartments where patients
and kin from near or far may live together as the medical
regimen allows. This is one of many examples of "family-
centered medicine"—a humanitarian concept of providing all
physical and emotional support possible—piloted at the City
of Hope.
"There is no profit in curing
mode. New chemicals, antibiotics and
help to prolong
the one "medicine"
needed
life. And in this period,
the body, if in the process,
os much as all others can
we destroy the soul"
only be given by a mother and father: parental love.
Recognizing this, a Parent Participation Program
augurated
of the City of Hope in 1954.
wos in-
The Children's
Wing staff—pediatricians, nurses, social workers, occu-
Catastrophic disease may strike
pational
anyone . . . anytime ... anywhere
therapists, psychiatrists and
clinical
psychologists
—welcomes parents, encourages them to take part in caring
for their children and offers emotional strength throughout
HOW DOES THE CITY OF HOPE
PILOT IN HUMANITARISM!
president
patient care methods everywhere
. . . The City of Hope reaches
their tragic ordeal. And the Parent Participation Program
out through patient care, re-
has proven itself in the persons of the mothers and fathers
search and medical education.
able, despite the crushing blow, to face life bravely as
whole human beings once again.
The Parent Participation Program is under continuing
study through an unusual grant from the National Insti-
tute of Mental Health. Thus, hospitals everywhere may
ultimately benefit from this and other pilot programs in
patient core at the City of Hope.
"There is no such thing as an
incurable disease; there are
only diseases for which no
cure has been found"
HOW ARE PATIENTS ADMITTED TO THE CITY OF HOPE!
Patients are admitted on the basis of (a) medical and (b) economic eligibility
and of course on (c) the availability of beds.
Initial requirement is a referral by a private physician to assure that the
applicant comes within the medical scope of the City of Hope and can be
offered some definite therapy for relief or cure. Only in this way can medical
eligibility be determined.
Economic eligibility simply means that the applicant is unable to afford the
full costs of care in a private medical facility. It is a fundamental principle of
the City of Hope that patients should not be pauperized as a prerequisite for
admission.
HOW IS THE CITY OF HOPE PILOTING IN RESEARCH!
in recent years, City of Hope research workers
... opened the way for scientists everywhere a new approach to body enzymes as
diagnostic tools.
... were first in the world to make hemoglobin under test-tube conditions.
. , were first to reverse, even partially, the damaging effects of arterioscler-
osis in animals by chemical means — thus suggesting possible prevention of
heart attacks by blocking cholesterol formation.
. originated a "trapdoor" procedure in breast cancer surgery saving precious
operating time.
... revealed how blood cells are produced in the bone marrow and enter the
bloodstream.
NOW . .
gain noteworthy inspiration by
helping to combate cancer, leukemia
and heart ailments in a truely humani-
tarian manner.
thank you
for taking time
41.11111111•11111111111111111MIMIIIIIIIIIMMIIIIMM,
. how you can join this PARTNERSHIP! simply call or write BUSINESSMEN
.City of Hope, 5337 Vermont, Detroit • 895-8500