•

Israel Readies for Television

Educational television required an
investment of $2,000,000 for its
rather limited scope. However, the
relatively small amount of equip-
ment purchased — from British
manufacturers — is considered
among the most modern and of
the highest quality anywhere, giv-
ing Israel a headstart at least in
this field.

JERUSALEM—Soon, Israel's ed-
ucational television service should
begin its regular transmissions to
scores of schools, primarily in the
Jerusalem Corridor and in Central
Israel. The trial broadcasts were
begun in January, and various
technical adjustments to assure
good quality reception are now un-
-...;er way.
One of those adjustments in-
volves measures to prevent possible
interference by TV - Cairo, broad-
casting on the same Channel 8 as
the Israel educational television
does. By facing this problem, the
Israel Broadcasting Service ac-
tually already approached one of
the problems that will have to be
solved when television program-
ming for the general public begins.
The Israeli government last
summer decided to establish such
general television by the end of
1967, with an initial investment of
17,000,000 pounds (about $5,700,-
000). After the initial period, an-
other $2,000,000 to $3,000,000 will
have to be spent on expanding and
improving facilities, mainly the
construction of regional studios in
the Negev, in the Galilee, etc.

The auestion whether Israel
should have television had been
discussed in this country for
more than 10 years. Opposition
came mainly from two sources.
Those like David Ben-Gurion
questioned the educational and
cultural influence of TV, obvi-
ously under the influence of
what they have seen from com-
merical television in the United
States and in Western Europe.
The other source of objection
came from government circles
concerned with economic prob-
lems; they were worried not
only about the investment and
production costs, but also of the
general influence TV might
have on the already strong and
constant pressure toward larger
consumption and higher stand-
ard of living.

Those in favor of television had
three arguments. First, that Is-
rael cannot be without TV while
all the surrounding Arab coun-
tries not only have "television but
their programs can be received in
most parts of this country. In nor-
thern Israel, one can get TV-Bei-
rut and TV-Damascus; in the cen-
tral and southern parts of the
country, there is a fairly good re-
ception of the programs from
Cairo and Alexandria; and, along

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"epidemic".

The time is not far off, said the
official, when every third resident
in the country will own an auto-
mobile. Replying to a question by
the journalists as to when this will
come about, the official replied: in
20 years.

Israel Eyes U.S. Knowhow -

States. Gill was guest speaker at
a luncheon meeting of the Ameri-
can-Israel Chamber of Commerce
at the Waldorf-Astoria.
"As part of our approach to ex-
pansion," he said, "we are looking
for investments that are tied in
with know-how." He reported that
Israel's industrial forecast calls
for industrial exports of $750,000,-
000 by 1970. The 1965 total was
approximately $350,000,000.

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NEW YORK (JTA) — American
industrial and managerial know-
how is being sought in an effort to
spur the development of export-
oriented industries in Israel, ac-
cording to Yehuda Gill, director
Those in favor won. But even of the Government of Israel In-
OCEANFRONT at LINCOLN RO. ,41
MIAMI BEACH
before the formal decision by the vestment Authority in the United
government, the general public
had already made up its mind. It
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already acquired TV sets. Some
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"antenna forests" over the house
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of duty — now, locally made sets
cost over 2,000 pounds ($667); and
an imported console costs as much
as 3,500 Israeli pounds, almost
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$1,200. The government estimates
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that, by the end of 1967, when
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mence, there will be about 100,000
sets in the country.
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TEL AVIV (ZINS) —Costs of
maintenance of a small automobile
in Israel amounts to 5,000 pounds
($1,700) a year, Ramon Harel, a
high official of the ministry of com-
munications told journalists here.
The speaker asserted that Israel
suffers from a surfeit of automo-
biles and that the newly increased
taxes are aimed at checking this

THE DETROIT JEWISH NEWS
22—Friday, March 18, 1966

\EL/
acres or
REsow
PleaSure

play graciously, lust as

But above these three argu-
ments, there was a perhaps less
rational but a more compelling
one: Israel, as a modern country,
cannot be without television
when the whole world does have
it.

A wicked man puts on a bold face;
But an upright man pays heed to
his ways.
— Proverbs

Special Counselor Super-
Alexander Kay, Mgr.
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the coast, one can pick up TV-
Cyprus. It was argued that Is-
rael, with its huge Arab popula-
tion and with nearly half of its
Jewish population coming from
Oriental countries, cannot afford
to abandon the field to the impact
of Arab broadcasting. The second
argument in favor was the impor-
tant educational value of TV in the
process of forging one nation out
of immigrants from more than 100
countries. The third point was that
Israel must have television that
can be beamed at the Arab coun-
tries, TV being one of the most
important instruments of modern
propaganda.

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(Copyright, 1966, JTA, Inc.)

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