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September 17, 1965 - Image 13

Resource type:
Text
Publication:
The Detroit Jewish News, 1965-09-17

Disclaimer: Computer generated plain text may have errors. Read more about this.

Atoms for Peace Use Only - Eshkol

The Beloved Bagel Shines on the American Scene

(Editor's Note: The "bagel on
the Detroit scene") was printed
in. The Jewish News July 2.
* * *
BY BEN GALLOB

(Copyright, 1965, JTA, Inc.)

The script for a scene of a
drama entitled "America Is Dif-
ferent" might open like this: "Is
the lowly bagel becoming a gusta-
tory aspect of the emergence of
the Jew as a culture-hero in Amer-
ca?"
Not a culinary aspect, mind you.
As a food, the inelegant bagel, tar-
get of a thousand jokes in New
York night clubs, scarcely rates
equal billing with such Jewish gifts
to American table culture as gefilte
fish, kreplach, potato kugel and
knishes.
But the evidence is. mounting
that the bagel is now rolling out
of its ethnic enclaves at a growing
pace into thousands of Gentile
shopping carts.

Leon Hutovich
Named Executive
Director of ZOA

The appointment of Leon Iluto-
vich of New York as executive
director of the Zionist Organiza-
tion of America was announced by
Jacques Torczyner, ZOA president.
Ilutovich served for 12 years as
assistant executive director of the
ZOA in charge of
the organization's
projects and ac-
tivities in Israel
and world Zionist
affairs. For the
past year he held
the office of exec-
utive director in
a provisional ca-
pacity. He was
:ire-elected for a
second term as
''national s e c r e-
tary of the ZOA
at the convention
in July in New
York.
Torczyner said
that Ilutovich
brings to his new
Ilutovich post a wealth of
experience in Zionist administra-
tion. He cited the spectacular pro-
gress recorded under his guidance
of the ZOA House in Tel Aviv, a
major American cultural center in
the Middle East, and the ZOA
Agricultural Institute, Kfar Silver,
the only American-chartered school
for vocational training in Israel.
Ilutovich's activities in the Zion-
ist movement date back to his
early youth in pre-World War II
Poland, where he graduated from
law school specializing in political
science and international affairs.
He is an expert linguist and speaks
fluently six languages. Until the
outbreak of the war in 1939, he was
the youngest of Jewish leaders who
attained national prominence as
national secretary of the Organiza-
tion of General Zionists in Poland.
Finding refuge in China from
Nazi persecution, Ilutovich served
during World War II as Far East-
ern representative of the Jewish
Agency for Palestine in that area.
Upon his arrival in the United
States after the war, he was named
assistant director of the Palestine
Bureau and director and editor of
the Zionist Information Serivce.
He was delegate to many Zionist
congresses and international con-
ferences and served as secretary
of the ZOA delegation to the 24th
and 25th Zionist congresses held in
Jerusalem. He was also the or-
ganization's official representative
at the first Latin American Con-
ference of General Zionists in San-
tiago, Chile, where he was instru-
mental in the formation of the
Latin American Conference of Gen-
eral Zionists.
He is a member of the Zionist
Actions Committee, the ruling body
of the World Zionist Organization
between Zionist congresses; a
member of the executive of the
World Union of General Zionists
as well as of the executive commit-
tee of the American Zionist Coun-
cil.

Its origins are, as it is said,
shrouded in the past. By one ac-
count, not necessarily absolutely
reliable, it dates back some 350
years to Vienna, where it had a
half-moon shape when served in
coffee houses. When King Soblesky
of Poland liberated Vienna from
the Turks, a Viennese baker
changed it into a rounder object
resembling the king's stirrup. This
revised version was called "bue-
gel," the German word for stirrup.
A couple centuries or so later,
the buegel, by then more or less
circular, was brought to New York
by Austrian Jews who opened small
cellar bakeries in which they baked
what they called bagel, leading to
a well-known Yiddish immigrant
curse. Another version has it that
the first bagel-bakers were East
European immigrants.
For most of the 40 or 50 years
since, the bagel was and remained
a strictly Jewish delicacy. As an
ethnic food item, it began during,
the past decade to attract atten-
tion in Manhattan night spots,
where it was described—among
other unflattering references—as
a doughnut with rigor mortis.
In recent years, the bagel has
moved toward a new status as part
of the authentic American diet.
Last year, Americans spent $15,-
0 0 0, 0 0 0 for some 225,000,000
bagels. Preliminary data indicate
that, by the end of 1965, sales
should be substantialy higher.
As befits its role as the largest
center of Jewish settlement in the
world, New York and its environs
house 36 of the nation's 50 bagel
bakeries. Those 36 bakeries turn

tl

out about 1,000,000 bagels a week.
One of the biggest of the baker-
ies is Lender's, in West New
Haven, Connecticut. Its secretary-
treasurer, Murray Lender, says the
company is shipping to 30 states
and expects to be selling in all of
the 50 states soon.
Modern production methods have
long since replaced the four-man
operation which was typical of the
trade for many years—one man to
roll the strips, one man to lock
portions into circles, one to drive
the wagon and one helper. Most,
though not all, bagel firms have
automated baking equipment.
Lender attributes the expansion of
sales—previously limited by the
fact that the bagel tends to become
either rock-hard or green at room
temperatures after a day or sa-
to the fact that his company
pioneered in frozen bagels. In
frozen form, bagels keep indefinite-
ly under refrigeration. Frozen
bagels constitute 60 per cent of
Lender's output.
Once upon a time a bagel was a
bagel. Now there are plain, onion,
egg, pumpernickel, whole wheat,
raisin and poppyseed varieties .
Only in America.

(Direct JTA Teletype Wire to The Jewish News)
JERUSALEM — Prime Minister Levi Eshkol reiterated Tuesday
Israel's determination to use the atom only for peaceful purposes.
Addressing a reception at his home. for delegates attending the
second general assembly here of the Asian Press Organization, Eshkol
stressed that Israel will use atomic energy for the desalination of sea
water. He declined to comment, however, on Israel's theoretical capa-
bility to produce a nuclear weapon.
The conference is dealing with problems of freedom of informa-
tion, the development of an independent press, the training of journal-
ists and other professional issues, particularly as they relate to de-
veloping nations.

He heapeth up riches, and
knoweth not who shall gather
the m.—P s al ms XXXIX: 6.

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WHEN YOU

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Friday, September 17, 1965-13

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