-

Who, When, Where of Publicity

.

As the community gets
back into swing, a number
of organizations have re-
quested instructions on sub-
mitting copy for publicity.
Here are our replies to the
most frequently asked ques-
tions:
1. What are the basic in-
gredients of a release?
A. Name of the organiza-
tion, date, time and place of
meeting.
2. How about names?
A. All should carry both
first (married) name and
last name, either typed or
printed legibly. All names of
speakers should be accom-
panied by title or some iden-
tification. Phone numbers
must carry name with them.
Name and phone number of
publicity chairman should be
on release.
3. Any rules on pictures?
A. Because of the many
organizations in the com-
munity, The Jewish News
is forced to limit the num-
ber of photographs it can
accept from each. As a
rule, however, each organi-
zation may submit a large
photograph prior to its big
fund-raising function of the
year, in addition to any
number of "head shots"
(1/2-column pictures of the
president or speaker, etc.)
it desires. All photographs,
of course, must be clear
glossies and bear identi-
fication.
4. Does The Jewish News
have a photographer?
A. No. Each organization
is responsible for taking its
own picture, and after the

photograph is processed by
our engraver can be picked
up by its owner. The Jewish
News also has an extensive
"mat" file of many persons
in the community. Publicity
chairmen would be wise to
call The Jewish News before
submitting any photographs;
such a call could save much
time and expense.
5. What about expenses? Is
there a charge for publicity?
A. The Jewish News prints
publicity at no charge. There
is, however, a charge for en-
graving photographs, depend-
ing on the size. This cost is
set by the engraver and in-
volves no profit for • The
Jewish News.
6. What are your dead-
lines?
A. Copy deadline is noon
Monday; photo deadline is
noon Friday of the preceding
week.
7. Do you cut what I write?
A. It is both natural and
necessary for an editor to
make copy as consise as
possible. If the release fits
the above requirements, he
will insert all information,
including names and some
details of the planned pro-
gram. You can bank on his
removing such lines as "an
exciting event is schedul-
ed," or "members are sure
to have a marvelous time."
After all, if the event turns
out to be less than exciting,
he'll be held responsible for
making false promises.
8. What if there is a prob-
lem you haven't answered
here?
A. Call VE 8-9364. We'll be
glad to help you.

J ames Michener to

Address 2 Events
Sept. 30; Dr. Dorsey to Chair Lecture
Sponsored by ZOD, Hudson's, W SU

Dr. John M. Dorsey, the Univer-
sity Professor, who is assisting in
plans on behalf of Wayne State
Unversity in planning the lecture
to be given here by James A.

DR. JOHN M. DORSEY

Michener, author of "The Source,"
at the Rackham Auditorium, 8:30
p.m. Sept. 30, will preside over
the program as well as at a din-
ner he plans in Michener's honor.
The Michener lecture will be co-
sponsored here by the Zionist Or-
ganization of Detroit and the J. L
Hudson Co., in cooperation with
Dr. Dorsey and Wayne State Uni-
versity.
Michener also will address a
meeting of Brandeis Women at 1
p.m. on Sept. 30 at Marygrove Col-
lege. Michener will autograph his
books at both events.
The entire community is in-
vited to the evening lecture, it
was announced by Dr. Dorsey,
Carmi M. Slomovitz and Richard

THE DETROIT JEWISH NEWS

Kramer, president and program
chairman of the ZOD, and Met-
tie Baron Golub, of the J. L.
Hudson Co. book department.
Dr. Dorsey, a native of Clinton,
Ia., the first Wayne State Univer-
sity professor, earned his pre-
medical and medical degrees at
the University of Iowa and did
post-graduate work at the Psycho-
analytic Institute of Vienna and
the University of Vienna. He has
held professorial posts in psychia-
try at WSU and the University of
Michigan and has lectured exten-
sively at many universities, before
hospital groups and cultural so-
cieties.
The functions he has arranged
in recent years, as University Pro-
fessor, in behalf of Wayne State
University, introducing many not-
ables to WSU audiences, have at-
tracted wide attention.
Dr. Dorsey is the author of many
essays, monographs and books on
psychiatry ; and his most recent
work, "Illness and Allness: Con-
versations of a Psychiatrist," is
drawing natinowide attention.
He has served on many academic
committees, on state, local and na-
tional commissions, and held the
Leo M. Franklin Memorial Chair in
Human Relations at WSU in 1960.

Valerie Pick Bride
erome H. Magid

\s:

MRS. JEROME MAGID

Humphrey Praises
Histadrut's Concern
With Human Welfare

MINNEAPOLIS (JTA) — Vice
President Hubert H. Humphrey
hailed both Israel and the United
States in an address here, for their
concern "with the conservation
and development of human re-
sources."
Addressing the annual dinner of
the Minnesota Trade Union Coun-
cil for Histadrut, Sunday, Hum-
phrey said that such concern by
the two nations with human re-
sources was their greatness "and
it is the excitement of wanting a
better day for everyone that has
made Histadrut so great." He
lauded the Histadrut for setting a
"good example of man's human-
ity to man."
The vice president was intro-
duced at the dinner by U.S. Sen.
Walter Mondale, his successor in
the Senate, who said that "the
spirit of Histadrut is embodied in
the spirit of Vice President Hum-
phrey."
Other speakers included Min-
nesota Gov. Karl Rolvaag, who had
earlier designated the week of
Aug. 21 as "Histadrut Week" and
urged Minnesotans to mark the
observance because of the "hu-
manitarian endeavors which are
an inspiration to millions of Amer-
icans of all faiths, colors and
creeds." Proceeds of the dinner
will go toward the establishment
of a KupatHolim clinic in Israel.

Business Briefs

By Sid Shinarak

SMALL'S MEN'S & BOYS' WEAR
advertisement in last week's Jew-
ish News should have read: Farah
Slacks, $6.98 and $7.98; Levi's
$5.98; H.I.S. $5.98 and $6.98; and
H.I.S. shirts. Small's 15410 W.
Seven Mile near Greenfield, fea-
tures national-brand merchandise
at reasonable prices.
* * *
Norman and Ben Siegal have
just opened SPORTSFAIR at 28911
Southfield Cor. 12 Mile Rd. in
Southfield. They feature everything
for the sportsman and carry such
famous names as Brunswick, AMF,
Wilson, Spalding, McGregor and
Northwestern. They will drill bowl-
ing balls while you wait, if pre-
ferred. For further information on
any sports equipment, call 356-
9814.

Valerie Ann Pick and Jerome
Harvey Magid were married Sun-
day at Beth Aaron Synagogue, with
55th Semi-Annual
Rabbi Benjamin Gorrelick offi-
REDFORD
- DETROIT
ciating. Their parents are Mr. and
22521 Grand River
Mrs. Allen Pick of Freeland Ave.
(Between Lahser & Telegraph)
and Mr. and Mrs. Leon Magid of
Th u rs.,
Appoline Ave.
Fri.,
The bride's gown of cameo peau
Sat.,
de soie had Alencon lace on the
petal-scalloped decolletage, and a
Sept.
chapel train extended from Wat-
9-10-11
teau pleats with flowers of match-
Adm. $1
Hours: 12-10
ing lace. A filigree crown of seed
26
Leading
Exhibitors
pearls accented with irridescent
NORTHWEST DETROIT
paillettes held her tiered silk illu-
LIKES THIS SHOW
sion veil. She carried Denrobian
It is easy to be wise after the
orchids and ivy on her consecra-
Want ads get quick results!
event.
—English proverb.
tion Bible.
Suzanne Pick, the bride's sis-
When you care enough to remember
ter, was maid of honor, and
bridesmaids included Karen Cut-
ler, Arlene Martin, Judith Magid,
the bridegroom's sister, and
Merrylen Sacks of Monroe.
Alan Magid of Ann Arbor was
best man for his brother. Laurence.
by HERMAN JAFFEE
Hartstein, David Solovich, Allen
Sidlow and Louis Morris were ush-
LI 2-6373
ers. The bridegroom's niece and
• Home Portraits
Weddings •
Bar Mitzvahs •
nephew, Stephanie and Ronald
Portnoy of Livonia, were flower
girl and ring bearer.
After a honeymoon in New York
THE
and a Bermuda cruise, the couple
Mill11111,11111 1111
will reside at 24649 Rensselaer,
Oak Park.

tip UE

CANDID ART

photography of distinction

wiabmia
Lamm
VI

Men's Clubs

CRAFTSMAN LODGE, F.&A.M.,
will kick off the fall season with
a family night 7 p.m. Sept. 22 at
Raleigh House, announces Wor-
shipful Master Ron Schwartz. En-
tertainment will be provided by
Kaiell Fox, a magician-comedian
seen on many television shows. For
reservations, call Schwartz, 873-
7200 ext. 3578, or Bernard Stern,
ticket and reservation chairman,
537-1206.
* * *
GEMILUTH CHAS S ODIM MEN'S
CLUB will hear Dr. Joseph S. Fau-
man at the first of a cultural
series 8 p.m. Wednesday at the
synagogue. Dr. Fauman, a profes-
sor of sociology at Eastern Michi-
gan University, will speak on "The
Challenge of Intermarriage." John
Hurtig, chairman of the evening,
announces that the meeting will
be open to the public at no charge.
The men's club is also planning
Simhat Torah Ball Oct. 23, featur-
ing Iry Field and his orchestra.
* *
BETH MOSES MEN'S CLUB will
hold its first meeting of the sea-
son 8:30 p.m. Wednesday in the
social hail. Featured speaker will
Orchestra Openings
be Jacob Barmore, consul-general
of Israel. Guests are welcome, and
Available at Center
Julius Chajes, director of the refreshments will be served.
Jewish Center Symphony Orches-
tra, announces there are openings Full-Length Feature Films
for qualified musicians in all sec-
tions of the orchestra, which will in New JWB Publication
Thirty-one Jewish full-length fea-
perform a full season of con-
certs this fall beginning Oct. 12. ture films have been selected and
Interested aplicants must apply annotated by Dr. Samuel D. Free-
in writing to Chajes, care of the man, audio-visual consultant of the
Center, 18100 Meyers, stating both National Jewish Welfare Board, in
a new JWB publication.
experience and training.
The films were chosen on the
Rehearsals for the Center Sym-
phony Orchestra are held 11 a.m.- basis of their cultural or educa-
1:30 p.m. Sundays at the Center, tional value and their relevance to
Je ife histor or literature.
-
---- •

ORCHESTRA
CALL: LI 7-0896 or LI 5-2737

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