THE DETROIT JEWISH NEWS

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Friday, September 25, 1964-9

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ACTIVATED

ARC 0

THAN IN PREVIOUS FILTER DESIGNS

...

How does all that flavor
get through all that charcoal?

The secret's in the structure

NU S PATENTS PENENTI•0

0

Tempo has a new kind of charcoal filter

for a taste too good to miss!

THE FIRST BONDED CHARCOAL FILTER*

An exclusive process* firmly joins together hundreds
and hundreds of activated charcoal granules in a new
kind of filter... for a taste too good to miss. Tempo has a
white ESTRON = filter, too.

A STATEMENT. FROM THE MAKERS OF TEMPO

19111

♦

R. J. REYNOLDS TOBACCO COMPANY, WINSTON•SALEM,N. C.

No health claim is made for Tempo...only the promise'
of an easy draw and smoother taste than you have ever
before experienced.
Tempo is a product of R: J. Reynolds Tobacco Co*
America's largest manufacturer of filter cigarettes.

Switch to Tempo...you'll stay for the flavor!