THE DETROIT JEWISH NEWS

Friday, September 11, 1964-11

.. •

4

How does all that fla,vor
get through all that charcoal?

The secret's in the structure

•11.S.PATCHTS PINDIN•

5

I,
Tempo has a new kind of charcoal filter
for a taste too good to miss !

r

THE FIRST BONDED CHARCOAL FILTER*

An exclusive process* firmly joins together hundreds
and hundreds of activated charcoal granules in a new
kind of filter... for a taste too good to miss. Tempo has a

white ESTRON® filter, too.

A STATEMENT FROM THE MAKERS OF TEMPO

No health claim is made for Tempo ...only the promise

C

I. J. REYNOLDS TOBACCO COMPANY, WINSTON•SALEM,N. C.

of an easy draw and smoother taste than you have ever
before experienced.
Tempo is a product of It J. Reynolds Tobacco Co.,
America's largest manufacturer of filter cigarettes.

Switch to Tempo...you'll stay for the flavor!