Friday, August 14, 1964 19

THE DETROIT JEWISH NEWS

NEW TEMPO
HAS FAR MORE
CHARCOAL

THAN IN PREVIOUS FILTER DESIGNS

for a taste that's too good to miss!,

F 23 ;F

THE FIRST BONDED CHARCOAL FILTER

New, exclusive process* bonds activated charcoal granules
together into a firm filter cylinder. Result—a more uniform
density that allows Tempo to utilize more activated
charcoal for smoother taste.

A SECOND FILTER UNIT IS ADDED

.

4;11 ::::;:;:

•

U.S. PATENTS PENDING

Tempo's second filter is white ESTRON®, a fiber used
as the only filter in many leading brands.

A STATEMENT FROM THE MAKERS OF TEMPO
No health claim is made for Tempo ...only the promise of
an easy draw and smoother taste than you have ever
before experienced.

ti

RIGHT IN TASTE

WITH THE TIMES

A product of R. J. Reynolds Tobacco Company,
America's largest manufacturer of filter cigarettes.

.©1944 R. J. REYNOLDS TOBACCO COMPANY, WINSTON-SALEM, ff. C.

Switch to TEMPO...youll stay for the flavor!