19 - THE D ETROIT JEWISH NEWS — Friday, Se pt 13 , 1963

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COMING FROM GM...

"Choice" has more than one meaning

And no two people quite agree which meaning is best. There are those
who define "choice" as the wide selection that GM offers: literally dozens
of models. And even more colors. And the diversity of power teams,
accessories and interiors they choose from to get the one car that
suits each of them best. Others maintain that GM "choice" means just
great. They see it as remarkable performance, a flawless finish, an
upholstered ride. In other words, the many things that make their GM
cars, GM cars. Actually, either definition is valid at your favorite
GM dealer's. Because he's the man who defines choice the way you
like it: in a Chevrolet, Pontiac, Oldsmobile, Buick or Cadillac with
Body by Fisher.

GENERAL MOTORS

