Mrs. Jan Peerce, national
chairman of the Israel Bond
Women's Division, will be the
guest speaker
at the Detroit
premiere o f
the Israel-In-
ter national
Fashion Festi-
val dinner-
dance on Sept.
9 at the Shera-
ton - Cadillac
Hotel. It is
sponsored by
the Detroit Is-
rael Bond
Women's Divi-
sion.
Mrs. S. L. A.
Marshall will
be the com-
mentator.
Ruth Joyce Mrs. Peerce
will accessorize and coordinate
the 59 costumes which will be
modeled. Mrs. Leonard Borin
is the fashion festival chairman.
This year's collection reflects
not only the continued progress
in Israel's textile industry but
also highlights the infusion of
new blood into the designing
pool of Israel's fashion industry.
Three new young Israel design-
ers are presented for the first
time; Marta Vida, Kati Matmor
and 19-year-old Gideon Oberson.
With 20 countries participat-
ing, the fashion show will in-
clude such designers as
France's Balenciaga, Givenchy,
Griffe and Yves St. Laurent;
Italy's Cappucci and Simonetta
Fabiani; Britain's John Cav-
anagh and Ronald Paterson;
from the United States, Bill
Blass, Oleg Cassini, Mollie Par-
nis and Pauline , Trigere and
Israel's Lola Beer and Finy
Leitersdorf.
Admission is by the 1963 pur-
chase of $1,000 or more in Is-
rael Bonds. Music will be fur-
nished by Panchito and his Con-
tinental Orchestra.
Other nations represented in
this collection include Chile,
Switzerland, Sweden, Denmark,
N or w a y, Finland, Thailand,
Burma, the Phillippines, Hol-
land, Canada, Japan, Belgium
and Iran.
Israeli participants will be
Lola Beer, Finy Leitersdorf,
Maskit, Stefan Braun, Ernest
Neulander, Kati Matmor, Gid-
eon Oberson.
For reservations call the Is
rael Bond Office, DI 1-5707.
of the National Community Re-
cil.
The first assembly of the sea- lations Advisory Council
son will convene Monday, Oct. (NCRAC) staff.
28, 8:30 p.m. Subsequent assem-
blies will be held Jan. 13, March Want ads get quick results!
16 and May 25.
All assemblies will be at the
THE
Jewish Center,
The Council also announced
Invites You To Call
that plans have been completed
for a community-wide confer-
KE 3-2857
ence on church-state concerns,
For a Complete Line of:
including religious practices in
Personalized Invitations,
public schools, and aids to pa-
Nopkins, Matches, Ceramics,
rochial schools. Zeldon Cohen,
Announcements, etc.
RHEA CASHMAN GLADWIN chairman of the committee on
SHOWN BY APPOINTMENT
IN YOUR HOME!
Rhea Cashman Gladwin, for- arrangements, stated that this
mer Detroiter who was widely
known as a pioneer in the travel
business here and who now re-
sides in Miami Beach, was hon-
ored by being named a member
of the Metropolitan Dade Coun-
ty Library Advisory Board.
Mrs. Gladwin also was ap-
We Will Be Closed Monday, Sept. 2 — Labor Day
pointed to serve as an ex-officio
member of the executive com-
We carry the largest selection
mittee of the Commerce Tour-
ist and Convention Council and
of prime and choice meats
will be its liaison officer for
the Surfside - Bal Harbour - Bay
and poultry.
Harbour Islands Chamber.
Mrs. Gladwin, the widow of
Ben Gladwin, who practiced law
CHECK OUR DAILY. -POSTED—PRICES
in Detroit, is executive vice-
president of the Miami Women's
Division of American Friends of
Free Delivery
the Hebrew University. She
owns and manages the Shore
UN 1-7237
18275 WYOMING
such programs- , most of them Palace apartment hotel in Miami
Beach.
inspired by Shiefman.
an article on "How to Pre Sell
Your Customers — Subtly," de-
veloped with the technical as-
sistance of Saul Shiefman.
Shiefman, of the Detroit pub-
lic relations firm of Saul Shief-
ist in the area who has engi-
neered noteworthy public serv-
man and Associates, is a special-
ist in the area who has engi-
neered noteworthy public serv-
ice programs for various com-
panies.
The article is documented by
actual cases from the files of
Shiefman's company.
According to Shiefman, there
is a quiet way to condition cus-
tomers to a product or service
long before any overt selling at-
tempt is made.
"It means providing a needed
service," says Shiefman, "such
as inside marketing information
or technical assistance — and
staying out of the limelight for
doing so."
The Detroit PR executive says
such services to the public
aimed at can do a powerful, if
subtle marketing job. Through
these special services, he says,
goals can be reached which
otherwise might be missed by
routine publicity or other efforts.
Shiefman is the expert on de-
veloping such public service
programs. The Business Man-
agement article illustrat e s five
Workmen's Circle
Backs National,
Local Rights Efforts
The Michigan District Commit-
tee of the Workmen's Circle,
representing over 600 families,
endorsed President Kennedy's
civil rights program as recently
presented to C_ongress and urged
full support of the March to
Washington on Aug. 28 as an
expression of the People's Right
of Petition. The W. C. District
felt that "the Kennedy Civil
Rights program is a great step
in the direction of equality and
should be supported by all who
believe -in the growth of Amer-
ican democracy."
The Patrick-Ravitz ordinance
for open occupancy in Detroit
was also endorsed. It is felt that
this proposed ordinance is a
natural follow-up to the Brick-
ley Ordinance which has been
working out fairly well in elim-
inating some unfair housing
practices. Together with the new
civil rights provisions of the
state constitution, the passage
of the Patrick-Ravitz bill will in-
sure equal opportunity in hous-
ing for all minorities in Detroit
as well as in Michigan, the en-
dorsement stated.
The 20th Century ideals of
America have been the ideals
of the Jew for 20 centuries —
LOUIS BRANDEIS.
-
INVITATION HOUSE
NATHAN & IRVING'S
Kosher Meat & Poultry Market
17 - THE DETROIT JEWISH NEWS — Frida y, August 30, 1963
Former Detroiter List Four Dates for Council Assemblies
Mrs. Jan Peerce Shiefman's Public
Service Programs
for the season's dele- conference will meet Oct. 12,
at Fashion Show Outlined in Magazine Honored in Fla. gate Dates
assemblies were announced and 13. Participants in the open-
by Sidney M. Shevitz, president ing session will be Rabbi Mor-
A recent issue of Business
for Israel Bonds Management
of
the Jewish Community Coun- ris Adler and Philip Jacobson
magazine features
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3
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Lg. 59c
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3 cans 89
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35`
—4