Educational Series on Safety Will
Be Highlighted . at Auto Show Here
Vehicle safety will be show-
cased in a special series of edu-
cational exhibits at the 44th Na-
tional Automobile Show in De-
troit's Cobo Hall Oct. 20-28.
Constructed under supervisiim
of the Automobile Manufacturers
Association, sponsor of the Show,
the six-part exhibit series will
provide an inside look at the
complex safety work conducted
at the industry's research and
testing centers.
Featuring both static and mo-
bile displays, each of the eight-
foot exhibit modules utilized in
the series will be located in a
high visibility section of the main
exhibit area.
Show officials expect the series
to, have particular appeal for
high school driver education stu-
dents and their instructors.
One exhibit, entitled "Motor-
ist • Mobility for Safety," will
stress the advantages of re-
serve power built into modern
cars to aid drivers in safe
passing, merging and crossing
maneuvers. A special question-
answer board will provide in-
formation on engine power,
its relationship to speed, its
use in operating various ve-
hicle components and equip-
ment and its contribution to
longer engine life.
A second exhibit will show
how steering and suspension re-
search provides _ controllability
and assured handling. The unit
also will depict some of the -"fu-
tureistic" ideas for vehicle con-
trol now being explored by in-
dustry engineers.
"Structural design" will illlus-
trate the industry's use of prov-
ing , grounds and highways in
accumulating some 30 million
test miles annually in the de-
velopment of new models. A
model car will be utilized to
demonstrate how roads are
memorized by electronic com-
puters and the taped information
used in laboratory tests of riding
quality.
Also illustrated will be tests
of static - bending, floor pan
strength, door deflection and
slamming, safety door latches
and crash padding.
"Packaging design" will uti-
lize both two and three dimen-
sional dummies to emphasize
the elaborate engineering de-
tail required to provide safety
and comfort f o r motorists.
Featured will be a wide varie-
ty of safety devices available
in motor vehicles. A motion
picture will show how this
equipment is tested in the lab-
oratory and in actual vehicle
collisions and roll - overs at
proving grounds.
A colorful display on visibility
will simulate both day and night-
time driving indicating the con-
tinued advances in increasing
driver vision areas, in vehicle
lighting and in windshield wip-
ng, washing and defrosting equip-
ment.
The "Motorists' Power To
Stop" will be highlighted in the
final display through a series
of film sequences showing ac-
tual brake component tests and
the importance of proper brake
maintenance. Special panels will
illustrate the time and distances
required to stop an automobile
traveling at various pseeds.
Dodge Boasts 170-Foot Distinctive
Display in Cobo Hall for Auto show
A huge, slightly curved beam
spanning the full length of the
170-foot exhibit will be the out-
standing feature of the Dodge
display at the 44th National Au-
tomobile Show in Cobo Hall Oct.
19-28.
The 24-by-eight inch beam, sup-
ported by 10 narrow columns of
aluminum tubing, will stand 12
feet above the exhibit and will
display the Dodge name in large
letters.
Horizontal ribs of aluminum,
a foot apart, will extend outward
from the beam to form a long,
"open-air" canopy over the en-
tire central portion of the dis-
play.
Beneath the aluminum can-
opy, at each- end and in the •
center, will be three 20-foot
turntables. On the turntables
will be cars representing each
of the 1963 Dodge lines: a 111-
inch-wheelbase Dart GT two-
door hardtop, a 119-inch-wheel-
base Dodge Polara four-door
hardtop and a 122-inch-wheel-
base Custom 880 convertible.
All three will be painted in
ivory.
Six narrow aluminum struts
will form a hexagon around the
edge of each turntable and sup-
port car - identification panels
eight feet above the floor.
Between the turntables will be
two four - foot - wide pillars on
which will be displayed various
engineering and design features
of the 1963 Dodges.
At each • corner of the 11,500-
square-foot exhibit area will be
large, black-lighted, plexiglass.
identification signs standing 12-
feet high.
The entire display area will be
carpeted in dark gold. The turn-
tables will be covered in con-
trasting red.
Besides the showcase models
on the turntables, a 15-car
crosssection of the 1963 Dodge
line-up will be placed through-
out the exhibit. Displays of
Dodge engines and other major
components will also be shown.
Harold Connell, Dodge shows
and exhibits manager, said the
large beam over the exhibit is
the "unifying element" of the
display.
"It represents the common
Dodge heritage of the three cars
on the turntables," Connell said.
"It signifies the nearly half-
century-old Dooge tradition of
fine engineering, classic styling
and quality craftsmanship."
The exhibit is "not at all
garish," he said. "Its essenti-
ally simple yet classical archi-
tecture design reflects the
clean-cut styling of the 1963
Dodge cars."
Dodge's car and truck displays
will face each other at the north-
east corner of the exhibition hall
just inside the main entrance.
An entertainment feature of
the car exhibit will be the cari-
catures of Royal Oak artist Don
Steffen. He will do head-and-
shoulder sketches of show visi-
tors while they sit in a Dodge
convertible. Steffen is expected
to complete about 15 drawings
per hour.
Tom Beers, of George P. John-
son Company, designed the car
exhibit. The company is also the
fabricator and builder of the dis-
play.
One out of every 20 pas-
senger cars produced is a con-.
vertible.
Automotive Taxes
Poured Record •
Sum into Treasury
Special federal automotive ex-
cise taxes poured a record
amount of money into the na-
tion's treasury in the fiscal-year
ending June 30, according to fig-
ures released by the Automobile
Manufacturers Association.
Taxes on the sale and use of
automotive products resulted in
the collection of nearly $4.8 bil-
lion, U. S. Treasury Department
records show. This amount is
more than two and a half times
the $1.9 billion collected in 1952.
Trucks and buses were import-
ant sources of federal vehicle tax
revenues. Excise taxes on new
trucks, buses, and trailers
amounted to $256 million. Diesel
and special fuel taxes, primarily
paid by commercial vehicle s,
were $104 million, while annual
use taxes on larger trucks pro-
vided another $80 million.
Owners and operators of trucks
and buses also paid a significant
portion of the taxes collected on
gasoline, parts and accessories,
tires and tubes, and lubricating
oil. The AMA estimates that com-
mercial vehicles pay about 30
per cent of the gasoline taxes,
or more than $700 million in the
past fiscal year.
Forty-eight per cent of pas-
senger car trips are for the
purpose of earning a living; 2'1
per cent for family business
errands, such as shopping and
trips to the doctor or the
dentist; 6 per cent for educa-
tional, civic and religious pur-
poses and 19 per cent for
social and recreational pur-
posed.
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