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October 19, 1962 - Image 18

Resource type:
The Detroit Jewish News, 1962-10-19

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THE DETROIT JEWISH NEWS — Friday, October 19, 1962

General Motors Corp. to Display 130 New Model Automobiles, Trucks

Divisions of General Motors
Corporation will displa y more
than 130 new 1963-model passen-
ger cars and trucks at the 44th
National Auto Show in Detroit's
Cobo Hall.
The GM vehicles will be dis-
played in a 94,067-square foot
area in the main hall of the
city's huge exhibition center, ded-
icated two years ago at the time
of the 43rd National Automobile
The Cadillac Motor Car Divi-
sion will show 10 1963 produc-
tion models in a 10,445-square
foot area. In addition, Cadillac
will have on display a special
El Dorado Biarritz show car, a
pearlescent silver-gray converti-

ble with interior trim of antique
silver leather.
Buick Motor Division will
have 27 new production cars
in a 17,811-square foot area.
Sixteen of the Buicks will be
La Sabre, Wildcat, In v i c t a,
Electra and Riviera models and
11 Buick Specials (including
Skylarks) will be on display.
Buick will also have two spe-
cially-trimmed show cars on
turn tables — a red Skylark
convertible and a pearlescent
white Wildcat convertible.
The Oldsmobile Division will
show 17 of its 1963 models in
14,320 square feet of floor space.
Included in the Oldsmobile dis-
play are 11 Dynamic 88, Super

Auto Show Calendar

OCT. 19:
NBC "Today" Show telecast,
7-9 a.m. EST.
National Pr e s s luncheon.
Noon, Banquet Hall, Cobo Hall.
Press Preview of Auto Show.
3-5 p.m. (Approx.)
Invitational Pr e view and
Opening ceremonies. 7-11 p.m.
Automotive Old Timers Din-
ner. Speaker: K. T. Keller.
Cobo Hall, 6 p.m.
OCT. 20:
Auto Show officially opens to
public at noon. (Show hours 11
a.m.-11 p.m. daily, thereafter).
"America Drives A h ea d"
Stage Shows. Convention Arena,
2, 4, 7:30, 9:30 p.m., daily.
OCT. 21:
Stage Shows. Antique Car
Rally, Civic Center, 11 a.m.-5
p.m. (Preceded by parade of
rally cars from Rackham Build-
ing to Cobo Hall, 10:30 a.m.)
NBC-TV color telecast of
Show 6-7 p.m. EST.
OCT. 22:
NBC "Today" Show telecast.
7-9 a.m. EST.
Stage Shows. Fashion Show
(daily at 2 p.m. through Satur-
day, October 27), Cobo Hall.
Guest designer: Bill Blass. Guest
commentator, through Wednes-
day, October 24: Mildred Mor-
ton, executive director, "Vogue".
Economic Club of Detroit
luncheon. Speaker: Dr. Heinz
Nordhoff, director g e n e r a 1,
Volkswagen, West Germany.
Noon, Veterans Memorial Ball-
Industry Banquet (Invita-
tional, black-tie, stag). Cobo
Hall Ballroom, 7 p.m.
OCT. 23:
Stage Shows. Fashion Show.
Guest designer: Ben Reig.
National Symposium, "The
Dynamics of Urban Transporta-
tion," through Wednesday, Oc-
tober 24. (Invitational) Cobo
Hall, 9 a.m.
Women's City Club luncheon
honoring wives of automotive
George Pierrot Travel Movies
(Daily, 2-9 p.m.), through Sat-
urday, October 27. (Guest com-
mentators at 3 p.m. and 8 p.m.)
Room 2040, Cobo Hall.
OCT. 24:
Stage Shows. Fashion Show.
Guest designer: Herbert Sond-
George Pierrot Travel Movies.
Engineering Society of De-
troit dinner. Speaker: F. Hous-
ton Wynn, Wilbur Smith & As-
sociates, urban transportation
research firm. Cobo Hall.
OCT. 25:
Stage Shows. Fashion Show.
Guest designer: Sydney Wragge.
Guest commentator, through
Saturday, October 27: Mary

N e a r I y one-third of the
41,000-mile Interstate Highway
System is now open to traffic
and another 4,800 miles are un-
der construction. When com-
pleted, the system is expected
to carry 23 per cent of all
United States motor vehicle

Phillips, executive editor,
"Harper's Bazaar."
George Pierrot Travel Movies.
OCT. 26:
Stage Shows. Fashion Show.
Guest designer: Larry Aldrich.
George Pierrot Travel Movies.
OCT. 27:
Stage Shows. Fashion Show.
Guest designer: Vera Maxwell.
George Pierrot Travel Movies.
OCT. 28:
Stage Shows. Auto Show
closes at 11 p.m,
(Note: Coast Guard icebreaker
"Bramble" will be moored at
Cobo Hall during Auto Show.
Open house hours to be an-

88, 98 Starfire and Jetfire models
and four F-85 (including Cutlass)
m o del s. The Oldsmobile area
will also feature two special
show cars — a specially-finished
and trimmed (in gold, black and
red) 98 convertible called El
Torero, and a specially-trimmed
red F-85 Cutlass convertible.
Pontiac Motor Division will
display 16 Grand Prix, Bonne-
ville, Star Chief and Catalina
models and six Tempest and Le
Mans models. In P o n t i a c' s
14,574-square foot area, also, will
be two specially-trimmed show
cars: The Maharani, a turquoise
pearl convertible with a light
aqua leather interior, and the
Fleur-de-lis, a specially trimmed
Tempest Le Mans convertible.
The Chevrolet Motor Divi-
sion will be exhibiting a total
of 24 passenger cars in a
20-000-square foot area and 16
truck models in 10,800 square
feet. There will be 11 Chev-
rolet cars, six Chevy II's, four
Corvairs and two Corvettes on
display. Included in the Chev-
rolet total is a sp eciall y-
trimmed black Impala conver-
tible show car, with fawn in-
terior and a -white top.
The GMC Truck and Coach
D iv i s i on will display seven
trucks, ranging in size from a
1/2-ton pickup to its Model DF
7107, a 76,800-pound GCW truck
with a GM Diesel V-8. Dominat : -
ing the GMC Truck display, how-
ever, will be a 55,000-pound GVW
transit-mix cement truck with its
8-cubic yard mixer rotating. Also

in the GMC Truck and Coach
6,177-square foot area will be
eight engines from the division's
line of V-6 gasoline and GM
Diesel power plants.
General Motors Corporation to-
day is a large-scale enterprise.
But it was not born big. It was
organized as the General Motors
Company in September, 1908,
bringing together several smaller
companies with the idea of bene-
fiting through mass production
without sacrifice of individuality
or flexibility.
The evolution of General Mo-
tors falls into two phases. The
period prior to 1920 was one of
building an organization. After
1920, the emphasis was on satis-
fying the increasing demand for
automobiles and providing fa-
cilities to manufacture the new
products resulting from the cor-
poration's research and engineer-
ing activities.
At the time the General
Motors Company was founded,
the infant automobile industry
was in a state of rapid change.
Many new companies were be-
ing established. For most the
pitfalls proved too great and
the demise came quickly and
quietly. Cars such as the Brush
Runabout, the Cole, and the
Thomas Flyer — well-known
names when GM was in its
infancy—are now remembered
only by automotive historians.
Buie k, Oldsmobile, Oakland
(now Pontiac) and Ca dill a c
formed the nucleus from which
the present-day General Motors

Corporation, which was organized
in 1917, has grown. Expansion of
the corporation in the early days
was rapid. In the fiscal year
ended July 31, 1912, GM plants
produced 50,070 cars and trucks,
while in the calendar year 1920,
production totaled 401,610 units.
Not all GM cars offered in
these early years were able to
survive in the competitive auto-
mobile market. GM nameplates
which disappeared include Cart-
ercar, Elmore, Rainier and
Ewing. As in the case of many
o t h e r automobiles, these cars
either were based on what later
proved to be an unsound en-
gineering principle for a passen-
ger car, such as the friction drive
in the Cartercar, or for some
other reason failed to win cus-
tomer approval.
Today GM is a leading en-
t e r p r i s e that has succeeded
through providing customers
with superior product values.
The Corporation operates 127
plants in 70 communities in
the United States. Including
foreign subsidiaries, there are
five plants in Canada and man-
ufacturing, assembly or ware-
housing operations in 21 other
It is worth noting, however,
that this growth was not achieved
through expansion into many un-
related fields. Almost every GM
product—whether passenger car,
truck, locomotive or home appli-
ance — derives its fuctional use
from a motor. Motors have been
and are GM's business.



See the exciting '63s together for the first
time in one gigantic exhibition! See the
world's biggest showing of new U. S. cars
and trucks—more sizes, styles and spe-
cial features than ever! See dazzling dis-
plays, educational exhibits, glamorous style

And in beautiful new Convention Arena—
the exciting musical revue America Drives
Ahead! Broadway stars! Brilliant dancing,
color and sound! Original music! Spectac-
ular entertainment four times daily!




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