'America Drives Ahead' Is Theme
of Multi-Million Dollar Exhibit
The 44th National Automo-
bile Show, which will be held
here Oct. 20-28, is shaping into
the most spectacular 'in the
event's long history.
The multi-million dollar show,
sponsored by the Automobile
Manufacturers Association, will
display all the new U.S. passen-
ger cars and most of the new
truck models together for the
Illustrative of the spirit of
this year's show is the theme,
"America Drives Ahead," se-
lected from more than 300 sug-
In addition to Cobo Hall's
300,000 square-foot main dis-
play area, where the. cars and
trucks will be exhibited, the
show this year will make use
of the plush 9,500-seat Con-
vention arena for the enter-
tainment part of the program.
This year, also, more com-
pletely-new lines of cars are
expected to be on display than
Chevrolet Shows Diversification
Chevrolet will dramatize its of three sets of seats identical
Tole as one of the world's mos t to those in the new Chevrolets,
diversified automotive producers a voice comes on to tell them
at the 44th National Automobile about the automobiles.
.Show in Detroit's Cobo Hall Oct
The sensation of steering a big
truck-trailer will be provided in
• A colorful "s h o w within a an exhibit showing the advan-
show" will off e r answers to tages of power steering.
transportation needs of automo-
How a brake works will be
tive users from big car fan to demonstrated as the visitor ac-
sports car buff, from small car tually brakes a spinning wheel
enthusiast to heaVy hauler.
to a stop and sees the inner
There will be a total of 36 workings.
new 1963 -Chevrolet cars and
The durability of fiberglass
trucks in a rainbow of colors will be shown as visitors walk
displayed in two adjacent areas across the hood of a 1956 Cor-
covering 30,800 square feet in vette. This h o o d has been
Cobo Hall. Four additional auto- walked on, stamped on and
mobiles will appear in the Stage jumped on by millions espe-
Show in the Arena.
cially small boys) in various
Supplementing the vehicles,
Chevrolet will present 28 ac-
tion exhibi ts demonstrating
features of its new cars and
tricks. In addition, there will
be "1 i v e" participation by
seven narrators, four attractive
photo girls — and a donkey
Chevrolet shows, but it has
A stuffed Polar Bear will give
a note of realism to the cabin
setting. On hand to take Auto
Show visitors' pictures with the
bear will be two attractive girls
with Polaroid cameras. Chevro-
let gave out more than 10,000
The entire Chevrolet exhibit such souvenir pictures during the
will be carpeted for visitor com- last National Auto Show in De-
fort. Flowers, reflecting pools, troit.
Among the 16 trucks of all
fountains and a variety of con-
temporary settings will give the sizes to be displayed will be three
pick-ups; two panels; two carry-
area added beauty.
l alls; a stake; a step-van; a tank-
Chevrolet's passenger cars will er; a heavy dump and a large
be displayed on 20,000 square ! van.
feet facing the National Auto-
The'four remaining trucks will
mobile Show's theme area. have
special displays. They will
Across the aisle, in the north- include:
west corner of Cobo Hall, will
with a flatbed
be Chevrolet's 10,800 square foot trailer tractor
upon which is mounted ,
a full-sized replica of the Free-
Other sets will include a
dom 7 Space capsule in which
stylized country club entrance
Astronaut John Glenn orbited
and a portion of a college I the earth. This unit his just
fraternity house. From these
returned from a nationwide
and other platforms, four men
trip promoting Savings Bonds.
and three women narrators
A truck with a Skymaster body
will provide entertaining dis- featuring a "cherry picker" which
cussions of features on new , will reach to the ceiling of Cobo
Twenty-four automobiles will
be in the display.
Fifteen exterior colors and
three two-tone combinations will
be included in this group of cars,
together with a wide variety of
interior trim combinations.
There will be a total of 18
exhibits in the Chevrolet passen-
ger car area. Two—the Wheel
of Fortune and the Polar Bear
photo setup—will give gifts to
Auto Show visitors.
Focal points of the four "car
family" areas within the display
will be new versions of Chevro-
let's well-knowil "lift-body" ex-
hibits, all mounted on turntables.
The Chevrolet, Chevy II, Corvair
and Corvette bodies will rise 20
inches above their chassis or
wheel assemblies, revealing all
mechanical components in vivid
colors including the engine—all
The Wheel of Fortune will
be a board with 30 features
of the new Chevrolets. If the
visitor chooses the right one,
he receives a copy of a special
Chevrolet phonograph record.
There will also be consolation
Six different Chevrolet engines
with multicolored parts will be
shown in operation — two of
them mounted on spits.
Talking seats will surprise
visitors. As they sit down on any
A Diesel tractor with a dis-
play trailer. This trailer has glass
walls and has 'mounted inside it
— in operation — six Chevrolet
truck engines with multicolored
A one-half ton pick-up with a
camper body, saluting the pub-
lic's ever - growing interest in
Principal single exhibit in the
Chevrolet truck area is an exact
replica of a 125-foot portion of
the primitive road which runs
the length of the Baja peninsula
in Lower California.
It was over this difficult
road that six 1963 Chevrolet
trucks took a punishing test
trip earlier this 'year. Four of
the trucks included in the
Chevrolet exhibit made the
Baja trip and will be placed
along the simulated road.
Standing in front of the ex-
hibit will be a typical inhabitant
of the area — a donkey named
"Baja." Visitors to the Auto
Show will be invited to pose With
"Baja" for two girl photogra-
phers operating Polaroid cam-
eras. They will receive the prints
in a special souvenir folder.
Other exhibits in the truck
area include four operating truck
engines, two suspension demon-
strations, a talking truck seat,
a truck air brake exhibition and
a power steering exhibit.
in any previous show. Each
motor vehicle company has
been allocated more space to
exhibit its products than ever
Promotion of the National
Auto Show, the second in De-
troit since the industry moved
the 60-year-old event from New
York in 1960,• is already well
All 24 airlines serving the
Detroit area are boosting visits
to the auto show from both
domestic and foreign centers.
Bus lines and railroads also
will promote special trips.
Travel agencies are orga-
but independent of it. Nearly
1,000 transportation leaders
will be invited to participate
in this program which is part
of the industry's continuing
effort to build a body of fact
and understanding On trans-
Other sidelights to the
"World's Biggest Auto Show"
1. A huge antique car rally
to be held on one day of the
2. Special exhibits and open
houses by educational and cul-
tural centers in the Detroit
3. A daily style show in Cobo
nizing package tours from
Europe and South America to Hall with collections of some of
•the Motor City during the the nation's best-known wom-
show, and similar tours from en's fashion designers.
4. A national press luncheon
Asia and Australia are being
and a special preview on Oct.
19, the day before the Show
Millions of families will at- opens.
tend the show vicariously on
The thousands expected to
Oct. 21, when the National
Broadcasting Company turns its visit this unparalleled dis-
color cameras into Cobo Hall play of American-built cars
and trucks will find a wide.
for an hour-long telecast.
choice in size, appearance
Newscaster Chet Huntley will and engineering features.
head a top-rated team, includ-
The most noteworthy passen-
ing the "Today" staff, in con-
ducting the colorcast from 6-7 ger car developments of the
model year are the introduc-
p.m. in all time zones.
tion of one new nameplate, and
Scheduled to produce a musi- the continuing effort on the
cal extravaganza with the flair part of the manufacturers for
of a Broadway revue is the cele- trouble-free motoring. New en-
brated John Wray, for many gine designs, extended period
years producer of the Ed Sulli- between lubrication, self-ad-
van television show. The revue, justing brakes and improved
featuring original music, lyrics riding quality are some of the
and choreography, will be pre- technical advances made
sented four times daily in the throughout the industry.
Practically all of the U.S. car
The AMA also will sponsor lines for '63 include a converti-
a national symposium on ble model to meet the growing
urban transportation prob- popular demand for the fun-
lems during the Auto Show loving class.
The new model year also will
usher in one of the widest
choices in specialized engine
combinations — from four-cylin-
der economy models to new
high performance V-8 power
Styling-wise, the new models
are more elegantly designed
with sleek, sculptured lines and
a sparing use of decorative
trim. Designers have put in-
creased emphasis on passenger
comforts with more head room,
improved seating and more
convenient instrument console
An important development
in the truck field has been
the introduction of new camp-
ing models — from the com-
pact units geared to sports-
men's use to luxury models
that sleep eight in air condi-
tioned comfort. The wide
range of camping vehicles
fits the needs of those who
like to roam into the wilder-
ness with all of the. con-
veniences of a modern apart-
All of the truck lines dis-
played, at the . National Auto
Show are as modern in looks
as in their performance. While
the recreation feature is cre-
ating considerable attention in
the truck field, the utility func-
tion of commercial vehicles has
not been overlooked. Improved
body construction, combined
with more powerful and effi-
cient engines, offer a better
value than ever before.
Considerable attention has
been given to riding comfort
by all commercial vehicle
makers. Driving a new truck
today is almost as easy as being
behind the wheel of a car.
Reprint from Issue of April 12, 1946
THE JEWISH NEWS
Fr;cley. AprA 12, 1946
Granted Patent in 1864
, Jew . Gave Automobile to World.
Siegfried Marcus, Versatile Berlin-Born Viennese Inventor,
Was First to Perfect Gasoline-Driven Motor Vehicle; Solved
The Problem of Ceirburetion and Electro-Magnetic Ignition
By PHILIP SLOMOVITZ
Michican, in June,
will celebrate the
Golden Jubilee of au-
ine in this state. Form-
Prentiss M. Brown
Siegfried mare. and nis First Automobile,
heads the celebration
committee. The occa•
stop serves to recall
S THE STATE OF MICHIGAN
plans for the great celebration of the Golden
Jubilee of the Automobile, historic justice de-
mands that we turn back the pages of time to
1864 and 1875, when a Jewish mechanic in Vienna
invented and then improved the-benzine-driven
the last century,
which antedated !natty
whose life story is re•
corded in this article.
is the mechanical genius who introduced the
gteat invention which revolutionized science and
inductee in the world.
Born in Mecklenburg. Germany, in 1831, Sieg-
fried worked as a mechanic for Siemens and
Halske in Berlin, until he moved to Vienna in
3852. His inventions included `a mechanism for the
diacharge of deep-sea mines by electricity, the
therm. Bask, telegraph relays and scores of other
His first benzine-driven car was patented in
1864. His second and improved car was completed
In 1875, when he drove it on Vienna's streets.
His auto patents were registered in Germany
and the town council of Mecklenburg honored
the inventor by affixing a tablet to the house in
which he was born.
His first automobile was in the possession of
the Vienna Automobile Club, but there is no n
knowing what has happened to it since the
- adYent of Nazism, the Nazis having gone out of
the way to ignore any mention of the Jew Sieg-
fried Marcus' great gifts. Some of the available
- records state that his 1875 automobile was pre-
served in the Vienna Industrial Museum. .
HEN THE FIRM
of Siemens and HaLske engaged in establishing
the first telegraphic communication between Ber-
lin and Magdeburg in 1848. Marcus contributed a
"lumber of improvements to the development of
In 1860. he set tip his own laboratory in Vienna.
His creativeness had led him to the development
and patenting of an electric lamp in 1877. He per-
fected a loud speaker microphone. It is believed
that had he been less versatile, and had he con-
centrated on•the automobile, rather than spread-
ing out Isis wings as an inventor in many direc-
tions, his name would have gone down in history
as the greatest perfector of the autmobile. He is'
known to hale had 38 patent, in Austria alone,
and 76 in a dozen other countries. The Austrian
Academy of Sciences awarded him a gold medal.
2,500 gulden, awarded Marcus for the invention
of .the thermos pillar by the Imperial and Royal
Academy of Sciences, and the purchase of the
telegraph relay by the Austrian postal authori-
ties, indicate that the eminent Jewish inventor of
the last century was well provided for. However,
he was not compensated for many of his other
inventions, including the electric' ampa
His mechanical shop was a sanctuary. The biog-
raphy of Marcus, written by Kurzel-Runtscheiner,
enumerates his activities 'and lists the many in-
yentivas of the Jewisti otgcnanical genius,
While the beginning of the automobile industry
in Michigan is credited to March 7, 1896, when
Charles King frightened pedestrians by appearing
on our streets with the first bors.eless carriage.
the invention of the automobile by the Viennese
Jewish mechanic preceded this event by at least
activities of the
inrentor of the
of the 1375 Marcusear model were built—one in
Marcus' shop and the other two in Blansko,
Czechoslovakia, in the iron factories of Prince
Salm. The latter carefully followed Marcus.
In a sense, Marcus was shortsighted in his out-
look for the future. When he was asked to go to
Blansko to perfect his invention, he refused, be.
ing totally satisfied that he had solved the tech•
Meal problems of the automobile.
The Austrian Automobile Club bought the
Blansko-made automobile and gave it a place of
honor in the Vienna / Technological Museum.
inventor;;. Daimler and Ben; in litter years per-
fected automobiles. But it is generally conceded
that the Marcus C31. W. superior to theirs, and it
is not known whether the Germans were influ-
enced by the Jewish automobile creator.
In any event, it was Marcus who first solved
the problem of the internal combustion eagine on
the principle of two and four cycles.
A statue in honor of Siegfried Marcus, who
died in 1898, was elected in front of the Techno-
logical University in Vienna. and was 'still there
at the time of the invasion of Austria by the
Nazis. If it is still standing, it marks one of the
rare phenomena of the Nazis baying failed to
destroy a tribute to a Jew. Their usual polico•
was typified when they removed the statue of
Heinrich Heine in Berlin,
Henry Ford .
he made from bi
cycle pa its more
than SO years ago.
ilerrjetZ ' Motors.
I EG F RI ED MARCUS
belongs in the category of the great Jewish in.
ventors of all time. Ile was in a class with Enul,
Berliner. In a larger sense, he was like the late
David Schwartz, the Jewish inventor of the rigid
airships, the principle of which was stolen from
him by Count Zeppelin.
Schwartz, also a Viennese. contpleled his airship
in 1895 and went to Berlin to induce the German
government to accept it for a test flight. Ilia
as the inventor of the automobile, succeecled•nu-
meroua others who had attempted to introduce
the motor vehicle to the world. Jean Lenoir made
a gas motor vehicle in 1860 and took a trip in it
two years later. However, the gas had to be car-
ried in a separate container, not being produced
by the motor.
Marcus, on the other hand, solved the major
automobile problems by using gasoline as fuel,
by producing the mixture of gasoline vapor and
air within the motor, and by hdroducing the
He called the mixture of gasoline and air "ca.
bureted air." and his first machine, which he
made in 1864, became the forerunner of ear mod-
ern automobile. The patent for his electromag-
netic ignitor was awarded, to Marcus on June 21,
• • •
HE "FIRST MARCUSCAR"
is the name by which this first vehicle was re-
ferred to. It was an expensive experiment, be•
cause gasolitie had to be imported from German
pharmacies at a high price. We are told that the
first Marcus automobile succeeded in completing
a trial run of 200 meters.
The second Afarcusear was greatly advanced,
succeeding in vaporizing gasoline by rotating
atomizers, and traveling long distances. It covered
12 kilometers, and made several sensational trips
which alit- acted attention. However, the police
finally prohibited its tour, because its iron wheels
Vattale a loud racket.
Horace E. Dotice
an early pioneer,
Louis Chevrolet .
car became most popular,
proposal was rejected and he returned to Vienna
a discouraged, impoverished and ridiculed min%
IliS wife returned to plead. his caw., and the
Schwartz-built machine made its flight on Nov.
5, 1897. It crashed, but it did not destroy the
hopes of the inventor.
Count Zeppelin watched the flight, took an
interest in the machine, secured an outline of the
invention a n d
completed h i s
first airship built
principles in 1900.
Thus, the auto-
mobile and the
the creations of
JeWs both of
whom are among
the world's for-
II istory, however,
PRENTISS H. BROWN
will give due rec-
ognition to their
chairman of Slichi,. - an Aul•
cre- ttive want..
(Whim Juadte celebrattalls
-- THE DETROI T JEWISH NEWS — Friday, October 19, 1962
44th National Auto Show Opens