13 - THE DETROIT JEWISH NEWS — Frida y, September 28, 1962

The start of something great!

...the key that starts a new Chevrolet, Pontiac, Oldsmobile,
Buick or Cadillac. Often our dealers make a kind of ritual out of

presenting you with the keys to your new GM car. And why not? It's a
memorable moment—one of mutual satisfaction. He's made a satisfying
sale, you've made a satisfying purchase. It's a good feeling both ways,
usually sealed with a warm smile and a firm handshake. Yet the best
part begins when you put that key to work. Turn it, and it's the start of
something great. The start of the most rewarding motoring experience
you've ever known: driving your own new car . . . by General Motors.