th i s • MRS. GOB -DOA 'S "FULL FLAVOR' RYE BREAD 1ew Aroma! :New Taste I. One look and you can tell - Mrs. Gordon's "Full Flavor" Rye has that deep, dark rye color! When you open the loaf you can almost smell rye bread baking...a real rye aroma that captures the appetite! And just as surely as you: can taste the peppermint in a candy cane, you can taste the real rye flavor in Mrs. Gordon's - "Full Flavor"' Rye - Bread! Try it this week. For sandwiches, for-toast, or plain. But don't just look for rye on the wrapper, look for Mrs. Gordon's "Full Flavor" Rye! IDEAL FOR MEAT OR DAIRY MEALS Mrs. Gordon's "Full Flavor" Rye is made only with- pure vegetable shortening . — contains no milk product and no preservatives. MRS. GORDON'S "FULL FLAVOR" RYE BREAD IS A PRODUCT OF THE SILVERCUP PEOPLE BAKERS OF "THE WORLD'S FINEST BREAD"