executive .board and vice presi-
dent of the Jewish Welfare Fed-
eration, a member of the boards
of the Jewish Community Council
and Sinai Hospital. He is also
Tel Aviv and a member of t
'vision leader of
local committee of th
d member
Torch Drive,
ment of Israel .
ent and the
ichigan
of the Departme
Development
ority.
David S
n and his wife J ans
Elizabet
ave two sons,- el, eu enant in the Navy durin
Wor IL
21, an
rank, 18; and a
e,
ran and his
ter,
eryle Lynn, 15.
ron,
H an Safran is a bo
ur children
4;- and
ber nd past president f
18; Ken
S
ey Zedek, a me er o
Detroit's Safran. Company Embarking on Venture to Revolutionize
Color Printing Industry in Europe with U.S. Production Know-How
HYMAN SAFRAN
machinery will eventually be
exported from the United
States to the new operation, ex-
pected to be launched by
December.
The plant itself encompasses
45,000 square feet and is located
on 200,000 square feet of land.
The operation will begin with 40
employes, but it is expected that
100 will be needed by the end of
a year.
"We hope to do close to $1,-
500,000 worth of business by the
second year," says Safran. "We
are starting with one press and
anticipate four presses and four
binders. We hope to handle at
least 150 clients."
Personnel for the Weert plant
will be trained in the Safran
plant here and Safran personnel
will oversee the installation of
the new plant's he
Smeets-Safran
ran Detroi
ant will be lin -d
by telety
Th afran company, larges
pri
by the r-col
fe ffset p
has five
presses.
ed by 1
try as revolutionary, the merger
is described by Safran as "a
marriage of European high color
skills with American high pro-
duction skills."
The business efforts and ener-
gies of the Safrans are commen-
surate with their activities in the
community.
David Safran is a board mem-
ber and past officer of Adas
Shalom Synagogue, for which he
also serves as youth committee
chairman for 800 youngsters, and
is president of the men's club. He
was steering committee chairman
for the Israel Bond Drive and this
year is city chairman.
A vice president of the United
Hebrew Schools, he works for the
National Conference of Chris-
tians and Jews, is a member of
the board of the World Jewish
Congress' North American Divi-
sion, is executive vice president
of the Rock Products Corp. of
CIAL!
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• •
DAVID SAFRAN
A pioneer of heat-set offset
color printing in this country, the
Safran Printing Co. is embarking
on a venture with a Dutch firm
which will revolutionize the in-
dustry in Europe.
It is generally assumed that
European lithographers produce
the world's finest color printing,
for which there is a market in the
United States.
The ,Europeans are masters in
eolor printing in short runs,
where price is incidental, accord-
ing to Hyman and David Safran,
owners of the 56-year-old Detro .
firm.
But color in ma
and advertis
catalogs
and mail
co onplace in
the U
virtually unknown
the
tside of a few luxury
0
large circulation maga-
es.
Quality full color prin •
ass pu ications
here so ea
e
process
ter-
press
av . ut the
cost o
olor plates
for t
cesses is so hi
that
ha y pays for- ru
muc under a million,
af-
rans say. This vir
elimi-
advertisers
e last decade, how-
, a new printing process
known as four color heat-set web
offset was instituted in the United
States. The Safran company was
the first to produce it in quality
printing.
Though the method is still not
able to- compete with rotogravure
or rotary letterpress on runs of
Over three m i 11 1 o n, it is on
smaller runs—from 50,000 up to
3 million — the fastest and most
economical color printing pro-
cess. This is the method now
being exported to a Europe, de-
scribed in the industry, as color
starved.
The venture will be realized
with the formation of an inter-
national corporation, a merger of
the Safran company and Smeets
of Weert, a 135-year-old family
firm in Weert, The Netherlands.
The Smeets-Safran Printing
Co. will set up a new plant in
Weert with the help of. subsidy
by the Dutch Industrial Devel-
opment Authority. Approxi-
mately $2,060,000 worth of
rant; 1V3
HER FOR PASSOVER
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