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October 14, 1960 - Image 14

Resource type:
Text
Publication:
The Detroit Jewish News, 1960-10-14

Disclaimer: Computer generated plain text may have errors. Read more about this.

1960 Auto Show Biggest Ever!

Detroit Breaks Tradition; Hosts
43rd National Exhibit at Cobo Hall

A 60-year-old tradition was new $54 million Cobo Hall.
It will be the first complete
broken when the Automobile
Manufacturers Association de- showing anywhere of 1961 U.S.
cided to stage the 43rd National cars and trucks and the largest
to show in the na-
Automobile Show in Detro*
with 300,000 square
New York has bee
truck exhibits in
ey began
for 42 shows
gh seven al of the
in 1900, al
see the exhibit
early on "went on
ur -long network
to Chic
scast scheduled for
The e nt will to
ing time Sunday.
ough
Saturday

cINTYRE'S

SUPERIOR
OLDSMOBILE n c.

15000 WEST . 7 MILE ROAD

4 Mks. W. of James Couzens Highway

VE 8-3030

An "Auto Wonderland" exhibit
is a special feature . . . a show
within a show, independent of
the main floor exhibition of the
new model cars and trucks.
In effect, it will show how
car is born. It will have a
ling
ture assembly plant, a
studio, engineering and t
labs, as well as a wide varie
of institutional and educational
exhibits relating to the industry.
Of the main exhibit, it would
be a hopeless task for anyone to
find a clear-cut single trend of
design and engineering.
Probably not -since the early
days of the automobile when
automotive engineers were still
debating the pros and cons of
gasoline, steam or electric power,
has there been such a wide
.appearance
choice in car
or engineering features.
The most noteworthy passen-
ger car development of the year,
no doubt, is the introduction of
four new nameplates to add to
the six introduced last year.
Eight of these nine new makes
are in the lighter, economy,
"compact" class—now enjoying
a burst of popularity. All of
them are distinctively American
in appearance.
Practically all of the U.S. com-
pact lines now include station
wagons. One make offers an un-
usual rear-engine sports wagon.
All inherit the beauty, comfort
and performance characteristics
of their bigger brothers — the
standard-size cars. The whole
gamut of engine choices is
represented for the first time in
the compacts, from four - cylin-
ders, through the various sixes,
to an all-aluminum V-8.
The rear - mount engine first

introduced last year in an Amer- ous years.
he gamut from
ican car is joined in 1
ith sculp-
engine in front
tured
hat is
effects,
sion in

o the
of the new compacts are being calle • a retur
an classic look.
year's Am
ghtly larger than 1
price-
•is in the me
yle
crop and are
gantly
r. care mor •
st
Conversely, som •
than ever be-
si
d an
and-sized cars
s
re eco-
, an
rter, nar
y also emphasize
onomy.
no

-

See & Drive
the new 1961

Imperial • Chrysler
PLYMOUTH • Valiant

At Our 2 Locations

18500 LIVERNOIS
and 13800 W. 7 MILE

Large Stock • Immediate Delivery

LEO ADLER

Authorized Imperial, Chrysler, Plymouth & Valiant

18500 Livernois — Below 7 Mile Rd.

DI 1-6380

13800 W. 7 MI. — betw. Schaefer and Jas. Couzens
DI 1-9600

Hudson's
welcomes the

NATIONAL
AUTOMOBILE
SHOW



to Detroit
its Natural Home

CHEVROLET

AND CORVAIR

s sig-
m,
than
nificant them
obo
Hall,
in Dyn
ral freedom?
nevi
Detroit
be staging the
exciting national
our guests - designers
en Reig, Howard Greer,
Vera Maxwell and Bill Blass

here better

of Maurice Rentner. Fashion shows will
be presented on stage at Cobo Hall at
12:30 p.m. October 17-21 and at 11:30
a.m. on October 22. We hope you'll plan

to see them!

FOR 1961

Come In and Test Drive It!

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