Gustave Dore's `.messianic Vision '

Sugaring

1
,able of the Bulge'

There is
Ape sweetness — nothing more.
fight of the \
Recommended by doctors for
bulge." Called Sil l,
<?oe diabetics, overweights, and low
calorie liquid swee,..,
calorie diets, it is perfectly
actually sweeter than stk,_
harmless — 'safe for children
comes in concentrated form, yet or grown-ups.
without any artificial taste. Best
So stop taking the "calorie
of all, it has absolutely no food count" when your sweet-tooth
value !
gets the best of you ! Your life
It is thrifty too—a four ounce can be sweeter and your figure
bottle wilt sweeten more than neater when you use this new
700 cups of coffee or tea. It takes concentrated sweetener. Sugar-
only one teaspoonful to equal six- ine is available at food and drug
teen of sugar, and a tablespoon- stores everywhere.
ful is equivalent of a cupful of
sugar. You can measure it by
Since June 1, 1959, new U.S.
the drop from a handy shaker Savings Bonds, Series E and H,
top bottle.
earn 3 3/4 per cent to maturity.
On cereal or fruit, in desserts Older Bonds earn 1/2 per cent
and for cooking, it gives :-ou more, too.

May the Blessings of

the New Year Bring

Ohr 31rnrih 3Thrat of thr saturation of mankind:
rating stoorOs into _plowshares in tile ha j of uningroat pgarr

Happiness to Mankind

From "Illustrations to the Old Testament, 1860"

"And they shall beat their swords into plowshares,
And their spears into pruning hooks;
Nation shall not lift up sword against nation,
Neither shall they learn war anymore."

—Isaiah 2:4

Goal of Growth for U. S. Urged by Motivationist

Because "many of the anxie-
ties and discontents of modern
man are the result of lack of
goals," Dr. Ernest Dichter, pres-
ident of the Institute for Moti-
vational Research, offers a plan
of action for an understanding
of these conflicts, so that they
may "point the way to 'a better
understanding of what motivates
people."
His description of the science
of persuasion, resulting from
his motivational research exper-
iences, appears in his book,

"The Strategy of Desire," pub-
lished by Doubleday.
He exposes "the mask of be-
havior," urges "a true under-
standing of human motivations,"
explains the measuring of hu-
man emotions, and he con-
cludes:
1. Change is the only perma-
nent thing in life.
2. Man must avoid the danger
of becoming the prisoner of a
fixed self-image . . • One must
always vote for growth and ma-
turity, to the extent of under-

Israel Assembles First Fouga Jet
in Rapidly Growing Air Industry

BY PHILIP GILLON
The delivery to the Israel Air
Force of the first Fouga jet as-
sembled in Israel marks a great
stride forward by the Israel
Aircraft Industries (formerly
called Bedek), one of the coun-
try's most bizarre but most suc-
cessful enterprises. In six years
Bedek has become one of the
largest employers of labor in
the country: in 1954 the firm
opeped with 70 employees, two
years ago there were 1,074, to-
day there are 2,139 and the ex-
pansion is proceeding at a for-
midable tempo.
The firm is the only one of
Its kind between Europe and
Japan; Israel's strategic position
enables IAI to service planes
from all parts of Europe, Af-
rica and Asia. Apart from its
s t a p l e customers — the Air
Force, El Al, Arkia—the firm
services all foreign airlines
touching at Lydda and has cus-
tomers even in highly devel-
oped European countries. The
company copes with 14 differ-
ent types of piston planes and
12 types of jet, a staggering
technical achievement.
At present the prices charged
to customers are somewhat lower
than in Europe and very much

lower than in America.
Bedek began with some 50
foreign experts. Today there
are no 'foreign experts' on the
payrolls, and streams of able,
intelligent and trained person-
nel are flowing from the Tech-
nion, the vocational schools,
Ministry of Labor courses, the
Air Force and the firm's train-
ing courses.
To comply with American
regulations for manufacturers
of planes, the former inspection
department has just been con-
verted into a quality control
division. The most modern
equipment has been obtained
and the system of checking is
as near foolproof as possible.
The new division for assem-
bling Fouga jet trainers was
started two years ago. This is,
of course, the first plane to
come off an Israel production
line: except for the engines
and instruments, all , parts are
of local manufacture.
Even more ambitious is the
plan to sell locally designed
twin-jet passenger planes for
civilian use. Known as an 'ex-
ecutive plane,' the B101, as it
is called, has a range of 1,400
miles and is planned primarily
for the American market.

taking to do precisely what one
is afraid of doing.
3. There should be a culti-
vation of empathy — from a
feeling of tenderness to a feel-
ing of admiration.
4. There is need for a psy-
chological creed . . . A truly
functioning UN should concer
itself with the therapy of n
tionalism.
For America he advocat
more humility, a ,reawakeni
of the frustrated love for t
country, abandonment of fe
for our vitality, positive inte
pretation of our aims, pride i
our achievements.
Dr. Dichter believes that the
clue to man's destiny lies in
"his relentless training towards
independence." He declares that
"life is strategy, growth," that
just because the word "desire"
has "become tinged with im-
morality it is one of the diseases
which mankind has yet to erad-
icate." He adds: "Rather than
forbidding desire, which would
be forbidding life itself, it is
necessary to set a goal of
growth, of dynamic security and
constructive discontent; a n d
then to learn and use the tech-
niques implicit in the strategy
of desire."

UNiversity 2-8200

Le Shona Tow)

May You Be Blessed With a Year
of Health and Happiness

Mrs. _Aka–Nusbaum and Chidr

•

-,,aur,

ert J. Sidlow — Franklin I. Sidlow —

Dorothy S. Zechman

