JWB Selects Four Weil 1960 Awards
NEW YORK, (JTA) — The
1960 Frank L. Weil Awards of
:.the National Jewish Welfare
Board have been voted to Mrs.
Hugo Dalsheimer, chairman of
the INilding : Fund . Committee
, 4of, ttie,Jerusalem ym & YWHA;
Mrs ., .Leo4argl., .Bernheim,
„c.,hairm.an of the JWB's. Womens'
„PrIganizations' Divisign; . DrI . A.
W. Binder, , music direqtor. of
;
the New York's 92nd Street,
YM & YWHA, and H. Leivick,
noted Yiddish poet and play-
wright.
Presentation of the awards—
bronze medallions and en-
grossed citations—will be made
Saturday evening,. April 2, at
the banquet session of the
JWB's biennial national con-
vention in, St. Louis.
Sincerest Holiday Greetings
SYMAK'S RESTAURANT
For the Best Breakfasts, Lunches, Dinners
We Bake Our Own Rolls and Pastries
4181 Dix
•
Lincoln Park
DU 3-2551
Greetings of the Season
UNITED INSURANCE COMPANY OF AMERICA
BR 3-8505
14015 West McNichols
Greetings on Passover
PROFESSIONAL RESTAURANT
Dining Room for Parties — Open 24 Hours
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3423 Woodward, at Peterboro
Greetings of the Passover Season
PROGRESSIVE INDUSTRIES
TY 7-7550
8770 Linwood
Greetings of the Season
THE
Q
AND
Q
terprise to establish a. competi-
A decision may come, if at
tive broadcasting service in all, only after the six months
Israel.
trial period is over.
JERUSALEM — Some weeks
ago, the Israel Cabinet decided
to establish what it called
Best Wishes on the New Year
"commercial broadcasting." Ac-
tually, it was far from that: all
BETTY MURRAY'S BEAUTY STUDIO
that was decided was that two
611 West 9 Mile
Ferndale
LI. 1-5370
hours a day—in the afternoon
-- there would be advertise-
BETTY .HANSEN'S BEAUTY STUDIO
ments broadcast over the radio.
25.481 Grand River
Redford
KE. 4-8821-;
However, t h e programming
(In the New 7 Mile-Grand River Shopping Center)
would also have the right to
edit the advertisements and re-
ject those considered unsuit-
able.
A Hapvy Passover to Our Friends and Patrons
It is to start April 1—the be-
ginning of the fiscal year in Is-
rael—and last for a trial period
Dining Room and Cocktail Lounge
of six months.
Serving at Dinner Tiine . . Hot Hors d'Oeuvres—Our Fabulous Buffet
The wisdom of such 'com-
As Always, Fast and Efficient Service
mercial broadcasting" is con-
14345 Livernois
For Reservations, WE. 3-7676
tested by many, particularly by
the newspaper publishers and
o t h e r enterprises connected
with advertising who see in the
commercial broadcast over the
Passover Greetings
State Radio an unwarranted
government intrusion.
Recently, at the Jerusalem
Press Club, there was a public
debate on the subject between
433 Leland
TE 1-4575
Theodor Kollek, director gen-
eral of the Prime Minister's
Office, under whose competence
the broadcasting service be-
longs and who is among the
Sincerest Best Wishes on Passover
main proponents of the "com-
mercial broadcasting"; and Ger-
shon Shocken, editor and pub-
lisher of Haaretz, Israel's larg-
est morning paper, who voiced
16247 Hamilton
Highlancl Park SU 8-8830
the opposition of the Publishers
Association to the new scheme.
Kollek explained that the aim
of the new . scheme was to add
two hours of light programs
and thus compete with the
Sincerest Passover Greetings
neighboring Arab stations for
the listeners' attention. He ex-
plained that the Israel Radio
broadcasting is aimed at the av-
erage Israeli - listener, while
Allen Park, Michigan
seven hours are broadcast in
Arabic and scores of other brief
programs daily are beamed
over the short-waves in various
languages from Yiddish and Ro-
Passover: Greetings
manian to Swahili and Amhari
spoken in large parts of Africa.
The budget of the Broadcast-
ing Service is covered by an an-
Rubber and Plastics—See Us For ...
nual compulsory 10 pounds sub-
DELR I N
scription fee for each first radio
set and five pounds for any ad-
WE. 3-8440
8699 West Chicago
ditional set in • the household.
The income, Kollek said, is not
sufficient to cover expenditures,
the deficit being covered by
Happy Passover Greetings
government budgets. Thus, the
radio could not afford, to, in-
crease broadcasting time for
the local listeners.
Parts — Service
Income from the two hours
of "commercial broadcasting"
TA 5-7332
2605 Michigan
should cover the expenses of
programming and broadcasting
those two hours and leave an
annual net profit of about
300,000 pounds per year. This
Passover Greetings
should be used to pay off a
promised government loan for
building a new modern Broad-
casting House in Jerusalem,
Kollek said.
W. 7 Mile Rd. at Telegraph
To reassure the publishers,
Kollek said that • the -expected
Serving
revenue from "commercial
broadcasting" would amount
LUNCHES, DINNERS, LATE SUPPERS
only to five per cent of the total
Open Every Day; Sundays 2 to 10 p.m.
sum spent in Israel for adver-
Catering to Parties and Banquets
tising.
Shocken divided his counter-
arguments into •three aspects:
KEnwood 1-9000
that of the government, the
public and the newspaper as a
business enterprise.
UM AM 1110 UM MI MG
MI ME ME NM - UM OE ME ME UM
Shocken asserted that the
public in Israel is accustomed
Happy Holiday to Our Friends
to consider announcements over
of The Jewish Faith
the. State Radio as being of an
official or at least a semi-official 1
Remember The
nature. Inevitably, the less edu-
I
cated listeners, mainly the I
masses of new emigrants, will
consider advertisements over I
I
radio as having official govern- 1
They
need
your
help
to
help
others.
ment sponsorship.
Discarded Clothing, Furniture, Toys,
Shocken claimed that if the 1
Books, Magazines, Newspapers
government radio went into 1.
"commercial broadcasting" there
I
would be no basis whatever for I
WO 2-8810
1411
First
St.
I
the long-standing refusal to I •
grant permission to private en-
MN 10111 maimmissauimesimmirmrsimmossel
By ELIAHU SALPETER
(Copyright, 196o,
Jewish Telegraphic Agency, Inc.)
.
McGuire's DYNA INN
McNAMARA PAINT PRODUCTS CO., INC.
NATIONAL FIRE LOSS ADJUSTERS, INC.
Councilman Leo L. Paluch
M. L. PARKER CO.
Printing Company
TE 3-4343-4
87 West Palmer
Greetings of the Season
JOHN RASTALL NEON SIGNS
Installation & Service
LU 4-2118
8220 Michigan
Passover Greetings
Robertson Home Improvement
Mr. David Robertson, Prop.
Complete Chimney Repairing and Cleaning
13939 Sorrento •
Israel Debates Trial 'Commercial Broadcasting'
WE 3-5722
Best Wishes for a
MACK STOVE COMPANY
TOPINKA'S COUNTRY HOUSE
.
Happy Passover
The
Evans-Sherratt
Company
16619 WYOMING
I
VOLUNTEERS Of AMERICA