•
.44
Three new supermarkets are
now under construction in Is-
rael by Supersol, Israel's first
supermarket, it was announced
by officers of the corporation,
which got its start in Detroit.
The first store in Tel-Aviv re-
cently completed its first year
of successful operation with a
profit of $82,309, thus enabling
the corporation to declare its
first dividend.
The late Nathan W. Lurie,
who passed away Nov. 22, was
co-founder and chairman of
the board of Supersol.
Lurie and his brother, John,
together with Tom and Al Bor-
man and Paul Zuckerman of
Detroit, were among the orig-
inal financiers of the young Is-
raeli firm.
The idea for the Israeli su-
permarket operation originated
with two young Detroiters, Alan
Feinberg and Herbert Hordes,
now residing in Israel. They ap-
proached the Detroit food op-
erators, who were impressed,
and backed the project, both fi-
nancially and by lending their
know-how and experience.
Feinberg, managing director
of Supersol, returned to Israel
last week after a buying trip to
Detroit to purchase equipment
for three additional stores, to
open within six months.
Final portion of the sale of
shares for the expansion of the
Israeli supermarket chain is
proceeding according to sched-
ule. Some 235,000 shares were
sold in Canada in a three-month
period at the par value of $11.
a share. The inajority of the re-
maining 50,000 shares has been
sold in the Detroit area, with
additional meetings set for pros-
pective investors in the next
two weeks.
Up to-90 per cent of the pur-
chase price of Supersol shares
may be paid in Israel Bonds
purchased before January, 1959.
The three new supermar-
kets under construction are in
the Tel-Aviv area, one in
Ramat Gan, one in Givatayim
and the third on Ben Zion
Boulevard.
A 25,000 sq. ft. warehouse to
supply Supersol's markets is al-
so under construction in Ramat
Gan. Sites have been acquired
in Haifa, Jerusalem and Beer-
sheba, and construction in these
centers is planned for early
1960. The rapid growth of pop-
ulation in Israel will call for
the construction of 20 super-
markets during the next three
years.
Additional information and a
stock prospectus can be ob-
tained from the Detroit Super-
sol office, 2254 First National
Building, WO 3-4177.
Greenberg Heads
Jewish Occupational
Council of New York
Samuel S. Greenberg has been
elected president of the Jewish
Occupational Council of New
York for the calendar year
1960. Green-
berg served
previously as
vice -president
of the Council,.
and is also a•
past president:: :
of both the':
Jewish Voca-.:
tional Service'.
and the Corn-..
munity Work-
shop of De-
troit.
An attorney,
he is director
and general
counsel of the
American Say-
Greenberg
ings and Loan Association of
Detroit. He is a member of the
board of directors of the Jewish
Welfare Federation and co-
chairman of its community rela-
tions division.
The Jewish Occupational
Council, since its inception in
1939, has served as the national
advisor y and coordinating
agency for organizations inter-
ested in educational and voca-
tional guidance.
Israel Eases Loans
to Government Firms
Direct JTA Teletype Wire
To The Jewish News
JERUSALEM — One third
of the loans to be made here-
after from the Israel develop-
ment budget to government-
the
owned industries will be
and the
form of share capital and
other two thirds will be 14-year,
four-percent loans, it was an-
nounced Tuesday.
Previously, the government
gave medium term loans at
commercial interest rates which
produced heavy financial bur-
dens for the companies.
The government also plans
to convert existing loans into
share capital and long-term
loans in an effort to make such
companies more attractive to
private investments, particu-
larly from abroad, by improv-
ing the financial positions of
such industries.
The government will invest
at least $200,000,000 in the next
five years in government-owned
companies, it was indicated.
Dutch Social Worker Wins
Knighthood from the Queen
THE HAGUE, (JTA)—Queen
Juliana conferred the Knight-
hood of the Order of Orange-
Nassau upon Mrs. E. Cohen-
Hartog, of Rotterdam. She is a
social worker, and honorary sec-
retary of the Jewish Board of
Guardians.
EVERY SUNDAY
SMORGASBORD
From 7 A.M. to 1 P.M. Is
BREAKFAST TIME
SERVE YOURSELF or WE'LL SERVE YOU
EAT ALL YOU CAN
Adults $1.25 • Children 85c
Danny Raskin's Warn Zionist Leaders of 'Rising Tide'
of Assimilation Facing U. S. Jewry
LISTENING
WEARING HIS Bnai Brith
arm band while walking through
a ward at the Marine Hospital
on Jefferson, passing out cigar-
ettes, shaving cream, magazines.
etc., Charles Fink, co-chairman
of SCAFV, the BB Service Com-
mittee for the Armed Forces,
was a bit surprised at first when
a gent who he _ thought to be
an Italian suddenly spoke to
him in Yiddish. . . . He asked
if Charlie could find out the
Yahrzeit of his father. . . . The
fellow observed his mother's
Yahrzeit in the hospital but
didn't know the date of his dad's
who had passed away a few
years ago. . . . When Charlie
returned with the date, he also
gave him a talis, yarmelke and
prayer book. . • . There was
certainly no cause for shame
in the man's heart as he cried
in appreciation of Charlie's fine
gesture. . . . He had come from
an orthodox Yiddish family and
had been on a Merchant Marine
boat since the age of 17. . . .
He is now 35. .. . Charlie is a
member of Louis Marshall
Lodge Bob Rudman. SCAFV
chairman, belongs to Brandeis.
INE W YORK (.1 TA)—A warn-
ing that a "rising tide" of as-
similation is leading to the dis-
integration of Jewish cultural
life in this country, coupled
with a call- for an overhaul of
the Jewish education system
was sounded by Zionist leaders
here.
Addressing several hundred
members from all parts of the
country gathered at a two-day
meeting of the National Execu-
tive Council of the Zionist Or-
ganization of America, Abraham
A. Redelheim, president of the
organization, said that "before
our very eyes we see large
Jewish settlements, particularly
in suburbia drifting away from
our spiritual heritage and be-
coming total strangers to tradi-
tional Judaism."
He further asserted that the
"alleged revival of religion that
is so much touted about repre-
sents but a temporary response
to what we may describe as
`gimmick' Judaism."
The ZOA head further point-
ed out that while close to $60,-
000,000 a year is being spent on
Jewish education in this coun-
try, half of the Jewish educa-
tional network consists of Sun-
day classes where children re-
ceive no more than one hour
or one and a half hours tuition
a week. He termed this type of
education as "practically use-
less."
Dr. Emanuel Neumann, presi-
dent of the World Confedera-
ton of General Zionists and
member of the Jewish Agency
executive, led a discussion on
the problems to be dealt with
at the forthcoming sessions of
the World Zionist Actions Com-
mittee opening in December in
Jerusalem. Speaking of the pro-
posed revision of the constitu-
tion of the World Zionist Orga-
nization, Dr. Neumann urged
support for certain recommend-
ed changes which do not in-
fringe on basic Zionist princi-
pies.
Max Bressler of Chicago, as-
sociate chairman of the National
Executive Council, who presid-
ed, joined in the warning that
American Jews are "in great
danger of ultimate extinction
by assimilation."
Dr. Joseph Tenenbaum, chair-
man of the national ZOA corn-
mittee for Hebrew culture,
urged the launching of greater
efforts by American Zionists in
the cultural field. Jacques Tor-
czyner joined in the warning
against the dangers of assimi-
lation, urged the development
by Zionists of day schools and
the strengthening of teachers'
institutions.
MUSIC! ENTERTAINMENT!
Sammy Woolf
And His Orchestra
UN 4 - 3174
UN 3 - 8982
UN 3 - 6501
s p oRNi
i
* * *
ss
CUSTOM INSTALLATION
AT
A RECENT convention
here by American Association
to Advance Ethical Hypnosis,
member Dave Gutman's lecture
30 Years of Electronics
on "Hypnosis and Mental
.
Health" was so well received
Let
us
show
you
our
latest
designs
in
that he has been requested to
cabinetry and sound arrangements.
send conies of it to members
all over the country.
We Maintain a" Competent AUDIO STAFF
* * *
Estimates and Designs at No Obligation
LITTLE RONNIE MEYERS.
son of ex-Detroiters Max and
H. & S. HI-FI SHOP, 8556 W. 9 Mile, Oak Park
Sylvia Meyers, went to school
Lincoln 8 - 2710
in Miami a couple of weeks ago,
carrying an excuse to his
Dave Ho_ptman — Audio Consultant
teacher . . . "Please excuse
Ronnie for being absent. He
had a new baby brother. It was
not his fault."
* *
AS THE YEARS go by, mem-
15301 E. Jelierson at Beaconsfield
bers of the Fidelity Ladies Club
VA 2 4118
move out of state, pass on or
Luncheons 11 to 3 — Dinners 5:00
what have you, but the mem-
to 10:30. Suppers 10:30 to 2 a.m.
bership continues at 35 gals
3020 GRAND RIVER. Free Parking. TE 3-0700. Pri-
meeting in each others' homes.
vate Banquet Rooms for wedding parties. Serving
.. Its games party, Dec. 8,
the World's Finest Steaks,. Chops and Sea Foods fel
more
than 26 years. All Beef aged in our cellars.
at Sholem Aleichem Institute
on Greenfield, will be to aid CHOP HOUSE
children visually handicapped,
retarded, or afflicted with leu- ROBIN HOOD'S serving the finest and most delicious of foods, Steaks,
kemia and heart disease. . . . Chops, Chicken Club Sandwiches. Short Orders. Delicious Hamburgers.
Lillian Gorman is chairman of "Served as you like it."
Open 24 Hours
the affair, and Betty Fischer, 20176 LIVERNOIS AVE., 1 1 /2 blks. S. 8 Mile Rd.
overall chairman. . . . For tick-
CHOICE LIQUORS
BANQUET FACILITIES
ets, contact Ruth Berg, UN. MARIA'S PIZZEIZIA
1-0509, or Frances Shapiro, or-
Specializing in Pizza Pie and Famous Italian Foods .
ganizer and president of the
Parking Facilities . . . Carry-Out Service
group, LI. 1-7868.
7101 PURITAN—Open 11 a.m. to 3 a.m.—UN 1-3929
* * *
TR - 2-8800
LARRY DICTOR, Sam's son. CLAM SHOP and
was explaining the rules of a Serving! Oysters, Clams, LOBSTERS, Steaks and Assorted Sea Foods
2675. E. GRAND BLVD.
new game at pop's Camp Kiowa Music by Muzak
in Elsinore, Calif. . . . "If the
Prime Beef at its Very Best! Pies baked on prem-
enemy calls your number from
ises. Special Luncheons and Dinners. Menus changed
daily. Open 11 a.m.-8 p.m.
his side of the battlefield, you
must be a 'dead man' immedi- BEEF BUFFET
19371 W. 8 Mile, 1 BIk. E. of Evergreen
ately. Drop just where you are
and lie still.". . . Ten minutes
DUBBS BEEF BUFFET
later, came an agonized whisper
• PRIME BEEF
• SHRIMP
• LOBSTER
from the youngest camper .. .
• DELMONICO STEAK
• CHICKEN
"Please, may I move now? I'm
13300 W. 7 MILE cor. LITTLEFIELD
OPEN DAILY 11 • 8:30 P.M.; SAT. & SUN. to 9 P.M.
a dead man, but I'm on an ant-
hill!"
The Cundari reach the finest
HI-FI • STEREO
WHERE TO DINE
AL GREENS
-
CARL'S
IIIERC'S
JOHN CARMONA, who is
known to northwest Detroiters
for his services in managing
restaurants, now is maitre
d'hote at Eastman's Gaslight
Room, Bagley and Grand River.
cuisine in a continental back-
ground with a choice of Amer-
ican and European specialties. ilp
Luncheon 11 a..m-3 p.m.; Din-
ners
6-10 p.m. After-Theatre
-
Snacks 'till 4 a.m.
i,,
,
- 1""dia
4. – a"
71.
0
A --
/Al -- 11,,,,,-
.• _ ; ,
20021 W. McNichols cor. Evergreen — For Reservations — KE 3-2764
31-TH E DETROIT JEWISH NEWS—Friday, December 4, 1959
Israel Supersol
to Build 3 New
Supermarkets