THE DETROIT JEWISH NEWS—Friday, November 6, 1959-28
JWB Mops Budget of $2 Million for 1960
Ex-Detroiters' Venture a Big Hit
Ready Four New Israel Supermarkets
After Success of First Super-Sol Store
Four new supermarkets will
soon be built in Israel by Super-
Sol, Ltd., as a result of the suc-
cess of the first store, located
at '79 Ben Yehudah Street, in
Tel Aviv.
After a year of operation,
which bettered even the most
optimistic estimates, the store
has placed 250,000 shares of
common stock, at $11 a share,
on the American market.
The supermarket operation
was born in Detroit a little
over two years ago, when
Alan Feinberg and Herbert
Hordes, both native Detroit-
ers, approached a group of in-
terested food people.
Among those who backed the
plan were Nathan and John
Lurie, Tom and Al Borman and
Paul Zuckerman.
At a recent meeting of the
board of directors of Super-Sol,
in Ottawa, Can., its president
Bertram Loeb, Canadian super-
market executive, indicated that
the Israel store had a dollar
turnover of $6.25 per square
foot per week.
This compares to the Amer-
ican average of $3.50 which,
Loeb said, is generally con-
sidered satisfactory. Sales of
$2,650,000 were recorded for
the year by Super-Sol, he added.
After setting aside ample re-
serves, the directors announced
a quarterly dividend of 22 cents
per share.
Immediate expansion plans of
Super-Sol will include a ware-
house of 35,000 square feet; an
18,000 square foot store in
Ramat Gan; a 13,000 square
foot store in Givat Chaim; a
Cutting the ribbon at the opening of the first Israel super-
market in Tel Aviv (upper photo) are, left to right, BERTRAM second 12,000 square foot store
LOEB, of Ottawa; ALAN FEINBERG, Mrs. ED SULLIVAN and in Tel Aviv, and a store in
HERBERT HORDES. The lower photo shows a crowd of Haifa of 16,000 square feet.
.shoppers waiting their turn at check-out counters in the Tel
The original 12,000 square
foot store in Tel Aviv intro-
Aviv Super-Sol store.
educed an entirely new concept
in merchandising in Israel, with
Says Russia Refuses U.S.
new packaging and production
Rabbis Tourist Visas
methods, similar to those in
MOTEL • MOTEL • APTS.
NEW YORK, (JTA) — Ira America, introduced wherever
OCEAN FRONT LUXURY
Guilden, American Jewish Con- possible.
Low-Low Rates
gress leader, reported that the
All Air
V a r i o u s techniques em-
Conditioned
Soviet Embassy in Washington ployed resulted in an overall
Rooms
daily
had refused every request for reduction in the price of food
• New Pool-
per pers.
Beach
permission to travel in Russia and a great improvement in
dbl. occ.
Free
Self
•
50 of
this past summer when the visa sanitary conditions. Praise for
Parking
160 rms.
• Coffee Shop
applicant designated himself a the enterprise was expressed
Now to
• Entertainment
Dec. 19
rabbi.
both by Minister of Commerce
Write for Color Brochure
T his inforthation, Guilden and Industry Pinchas Sapir
15th STREET • MIAMI BEACH, FLA.
said, flatly contradicts state- and Prime Minister David
ments by S.S. Nikitin, vice-chair- Ben-Gurion.
man of the Soviet Intourist
The first building_ was con-
"ff/A+41/
travel organization who told a structed by Rassco Building Co.,
/Val
press conference in New York of Tel Aviv, and all of the most
di' de A
that an American tourist could modern equipment was im-
get a Soviet visa in less time ported from the U.S. Fixtures
than it took a Russian Citizen that could be produced in Is-
THE OCEZrAV1f1W2
to obtain permission to travel rael were made there.
• 1,140.111 Ad. Area • Round the Clock Entertainment
• CADeirtg
•
Swim Parties
•
Aqua Shows
in the United States. The Jew-
Amazing many visitors to Su-
• Wiener heels • Pool
• Ulan. • Coffee Shop
ish Congress leader said the per-Sol is the fact that of the
DAILY
• Radio in Every Room
par
only rabbi granted a visa by the 3,000 items being sold, 97 per-
$3
dbl •ccup.
• Children's Counsellor
20 of 117 roams
• Perking Facilities
Washington Embassy listed his cent are either produced or
ty Dec
Write for Brochure N
occupation as "clergyman." An- processed right in Israel.
Sparkling Yuletide Program
other rabbi who described him-
Gala New Year's Eve Party
At present, Alan Feinberg,
self as a "lecturer," received general manager of Super-Sol,
a Russian visa last year.
and Daniel Gelmond, a direc-
tor, are in Detroit to study new
developments and methods in
)11 " YOU'LL
the industry and to purchase
equipment for the stores now
under construcion. Hordes is
001111111111 11111
vice-president of Super-Sol, and
another ex-Detroiter, Moshe
Heyman, is comptroller of the
l
firm.
NEW YORK, (JTA) — The
National Jewish Welfare Board
adapted a budget of $1,977,250
for its programs in 1960. The
action was taken by the or-
ganization's board of directors
at the end of a four-day series
of meetings. Members of the
JWB advisory committee ana-
lyzed current needs and estab-
EI ANCROFT
Wesleyan Fraternity
Quits National Chapter
MIDDLETOWN, Conn., (JTA)
—A second Wesleyan Univer-
sity chapter of a national frater-
nity has voted to end its na-
tional affiliation because of dis-
crimination issues.
The Wesleyan chapter of
Alpha Chi Rho voted to with-
draw after the national frater-
nity refused to abolish a clause
in its ritual which required all
members to accept Christian
theology. Chapter officials said
that while the national frater-
nity did not bar non-Christians,
"a non-Christian certainly could
not take part in the ritual."
Earlier, the Wesleyan chapter
of Sigma Chi voted to quit the
national fraternity because the
parent organization restricted
membership to "bona fide white
students."
Director STANLEY KUB-
RICK has left for Madrid, Spain,
for five weeks of planned bat-
tle scenes in "Spartacus," multi-
million dollar Kirk Douglas pro-
duction for Universal-Interna-
tional, co-starring, with Douglas,
Tony Curtis, Laurence Olivier,
Jean Simmons, Charles Laugh-
ton and Peter Ustinov.
"CAVALCADE
OF STARS" HOTEL
Detroit Off. UN 4-6262
lished priorities for the services
to be provided by the organiza-
tion in othe coming year.
The 1960 budget includes
$744,375 for the services of
JWB's Jewish Community Cen-
ter Division and $98,325 for the
Bureau of Personnel and Train-
ing, two JWB operating units
which deal most directly with
JWB's affiliated Centers and
YMHA's. The JWB program on
behalf of Jewish servicemen is
allocated $410,100 thr ough
JWB's Armed Services Division,
$321,725 through the Commis-
sion on Jewish Chaplaincy and
$34,850 through the work of the
JWB Women's Organizations'
Division.
daily, per person,
double occupancy
20 of 150 Rooms
Dec. 1 to Dec. 16
R W
3 Complete
Meals Daily
RESERVE NOW!
DAVID ROSNER'S
dietary
laws
HOTEL.
POOL
A . ,
STRICTLY/
OBSERVED
ned
Air Co
Conditioned
and Heated
Write for Free
Color Brochure
.:;,AIR CONDITIONED
.. .
' 0Y111.-Pilill
KOSHER CUISINE
HOLIDAY
Norman
SPECIAL
'Gypsy' Arrow
Dec. 19 to
food director
Jan. 4
• Crystal
Sp Daily
Clear Pool
I per
• Entertain-
pers.
ment
Dbl. Occ. 40 of
• Dancing
125 rms. Mod.
• Social
Amer. Plan
Hostess
incl. 2 Deluxe
• Children's
Meals Daily
Program
Also European
Free Parking
Plan
on Premises
See Your Travel Agent
Write for Brochure L
ON THE OCEAN OFF LINCOLN ROAD
MIAMI 'REACH FLORIDA
A NEW
HIGH
IN QUALITY!'
"The hotel of the year — every year"!
SWIM POOL, SUN DECK, OCEAN BEACH • SOCIAL PROGRAM,
NIGHTLY ENTERTAINMENT • FREE PARKING • FREE CHAISES
AND MATS • TV AND RADIO IN ALL ROOMS.
Daily, Per Pers., Dbl. Occ. Dec. 19 - Jan. 4, 40 of 145 Rooms
oath
errs.
NOW TO DECEMBER 19: $4
Mod. Amer. Plan: full breakfast and
deluxe dinner, add $4 per person
For reservations, write direct or
see your Travel Agent
Wm. Fisher, Owner
ON THE OCEAN AT
64th STREET, MIAMI BEACH
(11f.11
L vE THAT
,
lP'
1 4.50
141
ALL THIS
INCLUDED AT
EXTRA COST-
NO
DAILY, PER PERSON
Dbl. Occ., 60 of 175 Rms.
Free TV, Free Beach Chairs,
DEC. 19 - JAN. 3
including
ti Free Parking, Pool and
Play Area, Private Beach,
Planned Social
Ingusrelliii,
rogram
O D n elz. $ 1 7 8 4,o 4 11 p
( II
No. GOURMET
MEALS
about Illi
11 6,
Speal
ci
Family Plan 41 111 .
Studio Apartments lillis
also available
111101
∎11'
Phil Mayer, Gen'l Mgr.
l'
I II
ll
IIP For Informa-
tion or
vations — See
Y o u r Travel
Agent or Write
to Hotel.
Ike
tWireiny
THERE (ISM A.
DIFFERENCE
All the pleasure of a complete resort
...spacious pool, cabana and private
beach area...an extensive social pro-
gram...supervised children's activities
...complete air conditioning.•.televi-
sion in every room. And the artistry
Egyptian Chief Rabbi Home'
After Treatment in Europe
of world-renowned Chef Charles Rose
superb, inspired cuisine. Unique
LONDON, (WJA) — Chaim
N a h u m, Egypt's 87-year-old
Chief Rabbi, has returned to
Cairo after a sojourn of several
weeks in Europe, the World
Jewish Congress information
department learned here.
Rabbi Nahum under w ent
medical treatment and examina-
tion in Austria, France and
Switzerland.
and breathtaking...our rooftop IVORY
TOWER. All this unexcelled elegance
... European or modified American
plans...at remarkably modest rates.
For immediate information and reser-
your Travel Agent or
write direct
vations, see
MOST EXCITING
BLOCK ON THE OCEAN • 32nd STREET • MIAMI BEACH