An educational campaign be-
ing conducted by the Jewish
War Veterans, which has as its
goal ending the stranglehold of
the Arab boycott, was outlined
to a group of community lead-
ers last week by Benjamin
Kaufman, national director of
the JWV.
Kaufman said that the cur-
rent drive is to inform the
American public "about certain
practices of the British-Amer-
ican Tobacco Co., which refuses
to sell its products in Israel."
The JWV leader said that the
company, in talks with veterans
and other Jewish communal
leaders, Makes' no pretext of
hiding the fact that the boycott
of Israel is a fear of losing val-
uable tobacco markets in the
Arab states.
The educational campaign in
the U.S. actually is being car-
ried out as part of discussions
with the Brown and Williamson
Tobacco Co., a subsidiary of
British-American in this coun-
try, Kaufman indicated.
As general agents for British-
American, Brown and William-
son export various brands, two
of which are extremely popular
in Israel. It is these two brands,
Kaufman said, that are pre-
vented from being sent to the
Jewish state.
In a counter-move. Brown and
Williamson offered to send its
own brands, which Israel re-
fuses to accept: 1. Because their
popularity is not as great; and
2. Because it would indicate Is-
rael's tacit approval of British-
American's yielding to Arab
pressures.
In seeking to convince Brit-.
ish-American to reverse its pol-
icy. JWV started its educational
campaign, Kaufman said.

The success of the drive, he
said, has been noticeable in the
increase in advertising of Brown
and Williamson products. How-
ever, only a few weeks ago,
Kaufman said, British-American
called its general agent, Addi-
son Yeaman, of Brown and Wil-
liamson, to LOndon to explain
the drop in sales in the face
of a 300 percent increase in ad-
vertising. Yeaman was subse-
quently discharged.
Hope for a settlement of the
issue is great, Kaufman indi-
cated, stating that Yeaman's
successor has retained Sylvan
Gottschalk, a national Jewish
leader, as legal counsel. A meet-
ing on the question is planned
sometime this week.
In previous negotiations, re-
garding the Arab boycott, Kauf-
man said, JWV had been in-
strumental in getting both Shell
Oil Co. and the American Ex-
press Co. to stop yielding to
Arab pressure by resuming nor-
mal relations with Israel.
Supporting JWV in the. edu-
cational campaign, the veterans
leader said, are the National
Community Relations Advisory
Council, the Zionist Council,
Jewish Labor Committee, AFL-
CIO and Bnai Brith.
At the meeting, which was
chaired by past national JWV
commander, Harry T. Madison,
announcement of forthcoming
national appointments for Ben
Shiffman and Sol Hoberman
was made by Kaufman.
He also presented a plaque to
Leonard N. Simons for his ef-
forts on behalf of the national
JWV shrine in Washington, D.
C., which will open shortly.
Paul Zuckerman and Tom Bor-
man also will receive plaques
for their efforts.

First Detroit Ulpan Is Scheduled by Midrasha

Midrasha, College of Jewish
Studies, announces the open-
ing of the first Hebrew Ulpan
to be held in Detroit. The
course, to be taught by Israeli
Joshua Be'eri, will begin at 8
p.m., Tuesday, in the Midrasha
Building, 18977 Schaefer, and
will run for two consecutive
hours each Tuesday for 20
weeks.
The Ulpan method uses a
new technique in teaching He-
brew to adults. It concentrates
on content and usage rather
than on vocabularly and gram-
mar. The material for the Ul-
pan method is drawn from
classical and modern literature
beginning with Biblical and
liturgical literature and in-
eludes modern literature as
well as the daily press. Songs,
proverbs, jokes, familiar quota-
tions form part of the material
used.

Students who have mastered
reading, writing, and have a
minimum Hebrew vocabulary
of 200 words are eligible. The
course will prepare students to
converse freely in Hebrew and
to read Hebrew literature. Reg-

istration may be completed by
writing the Midrasha office, or
by calling DI 1 3407.
Courses in beginning and in-
termediate Hebrew are also of-
fered by the Midrasha, begin-
ning Wednesday.

-

-

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5—THE DETROIT JEWISH NEWS — Friday, October 31, 1958

Drive Against Tobacco Firm
Outlined by INVIT Leader

