THE DETROIT JEWISH NEWS — Fri day, Oc tober 17, 1958- 1 0

to save lives
and build freedom
in the midst of peril

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With mounting threats in the Middle East, Israel's people must turn more
of their resources today to meet the peril to their very existence. Mean-
while hundreds of thousands of recent immigrants wait for homes, jobs,
medical aid and badly-needed social services.
Some 20,000 families in transit villages — 100,000 human beings in
tin huts, shacks, tents — tens of thousands without full employment, medical
care, social services — this is the situation in Israel today — with new
immigrants arriving daily.

The entire burden of the humnitarian work of immigration

absorption in Israel now falls on agencies of the United Jewish

Appeal — major beneficiary of our community campaign.

A serious crisis has developed that threatens to cripple the operations
of theSe agencies. The services they provide are threatened by a lack of
,tash — cash on pledges made, here in our community and in others — cash
to keep promises and meet responsibilities not yet fulfilled. It's up to UJA
h's up to our community campaign — it's up to you.

Good intentions alone will not feed, house, clothe or train these

hundreds of thousands of men, women and children.

That is why our community campaign announces the launching today
of an intensive drive to help the UJA raise $40,000,000 in cash by Decem-
ber 13th, at the time of its annual National Conference in New York City.
At least $20,000,000 of this sum must be raised by November 1st.

When you made your pledge to our campaign, you undertook

* solemn obligation affecting the lives and welfare of others who

have no hope but the help you offered.

Please make good your promise. Pay your pledge now. If you have not
yet made your pledge, please make it — and pay it — the instant you can.

Give cash — now.

Pay your pledge-TODAY

ALLIED
JEWISH
CAMPAIGN

I have read your advertisement explaining the need for cash to

sustain programs of aid in Israel and 24 other lands, and am happy

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to enclose my check for fulfilling (all) (part) of my
pledge to our local campaign in behalf of the United Jewish Appeal

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and other causes\

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Make checks payable to

Allied Jewish Campaign
163 Madison
Detroit 26, Michigan

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