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57-THE DETROIT JEWISH NEWS — Friday , Septembe r 12, 1959

Always do right. This will
Everything comes to him who
hustles while he waits.—Thomas gratify some people, and aston-
ish the rest.—Mark Twain.
A. Edison.
Executives in the competitive magnetically from beginning to Frobisher's on a paying basis,
saving
it
from
bankruptcy.
The
merchandising field will be es- end.
Holiday Greetings to All Our Patrons and Friends
The character around whom aging Jewish manufacturer and
pecially interested in "Show-
case," the novel about depart- the story revolves is a brilliant financial wizard, Moe Brody,
ment stores, by Martin Dibner, young manager, Casey Landis, brought him on the scene to do
who is brought in to rescue two the miraculous job of managing
SALON OF BEAUTY
published by Doubleday.
• Customized Permanents
• Coiffures of Distinction
It is a powerful story, and 34th Street, New York, stores the department store. The three
• Gifts
• Hair Care
• Cosmetics
the reader's attention is held from oblivion. First he puts Frobisher brothers had objected
JOrdan 4-5946
to a goy, and Moe "reproved.
23928 Woodward Ave.
■■••■■■
■■■••■■■
■ ■
them gently": "Don't be so anti-
■■•■••∎•o■•■■••■••■■■■■■•■
Pleasant Ridge, Michigan
Gentile. It's not good for busi-
Best Wishes on New Year's
ness."
Having accomplished what he
was called to do, Casey gets fed
up on the cheap methods of the
Affiliated with the University of Detroit
Draperies and Custom Dress Making
Frobishers, and he walks out on
Custom-Made Draperies — Curtains — Linens — Yard Goods I
All Branches of Music, Dramatic Art, Classical Ballet
them, again to be called in by
Bed Spreads — Shower and Wedding Gifts — Dresses,
Opera Workshop
ANTHONY MARLOWE, Director
Suits, Coats Made to Order
Moe Brody for an even bigger
East Side Branch
5330-50 John R. (Art Centre)
job: to rescue the dying Aintree
I 15404 W 7 MILE, near Greenfield — BR 3-4411
16237 Mack, of Three Mile Drive
TEmple 1-2870
OPEN THURSDAY, FRIDAY, SATURDAY 'TIL 9 P.M.
Department Store. Here he
■
0•
■■
Member of the National Association of Schools of Music
■■■•■•■■
■• ■•■
0■
■
works with unscrupulous gen-
tiles, and there develops an in
teresting plot, enhanced by the
Season's Cordial Greetings
genius of Casey, his successful
Happy New Year Greetings
operations, in the rescue of
Aintree's.
In the course of his devoted
Speech Defects — Reading Disabilities — Emotional Problems
efforts
to take Aintree out of
Reba Paske, Prop.
Private Doy School — Pre-School and Elementary
the red, Casey is brutal. He is
Hair Cuttiing — Permanent Waving — Tinting
Katherine O'Connor, M. Ed., Dir.
all business. He accomplishes
Hours: Tues. & Sat. 9 a.m.-5 p.m.; Wed.-Fri. 9 a.m.-9 p.m.
DI 1-8673
10235 W. 7 MILE ROAD
WE 1-0119
his purpose, but the human
11757 BROADSTREET
spark vanishes. There is a love
story that ends satisfactorily,
but it, too, is accompanied by
New Year's Greetings
conflicts marked by the tough-
Best Wishes on the New Year
ness of the managerial difficul-
ties in the department store.
When Casey first assumes his
Personalized Air Transportation
Aintree job, the man who was
Business - Pleasure - Emergency
929 Fox Building
responsible for the store's de-
Authorized Beechcroft Dealer
Detroit 1, Michigan
cline took several jibes at the
LA 7-3877
CITY AIRPORT
financier. The term "kike" was
applied to Brody. But while
Brody is referred to as "one
tough Jew," he emerges the
Sincerest Best Wishes of the Season
Best Wishes for a Happy New Year
kindest person in the story. He
To Our Relatives and Friends
is the man of justice. He even
votes against his man Casey in
the final showdown, when Casey
Rena T. Kanter
Austin A. Kanter, C.L.U.
is compelled to leave Aintree's
after dealing rudely. not only
BR 3-6888
19838 James Couzens
FO 6-3820
6017 East McNicrols
with an employed fashion girl
who needed time off but also
with his able assistant, Ruby
Stevens, with whom he is in
Happy New Year
Holiday Best Wishes
love.
The author, who has worked
in department stores and knows
their operations, at one point
"Finest Food in Chinatown".
has Casey say: "Our bread and
Orders to Take Out
butter's the Jewry and gentry
Hazel Park, Mich.
21034 John R
of New York . . ."
WO 2-5851
1246 THIRD, Corner Abbott
When the showdown came,
with Casey Landis voted out by
I El
tCI I
iEH
I 0►
the decisive vote of Moe Brody,
E3 i —1 El I
the Jewish financier, Casey goes
Best Wishes for a Happy New Year
Greetings on the New Year
back to "the old place," to
To Our Friends and Patrons
Grand Street, whence he orgin-
ally came, where he hears Yid-
13
RESTAURANT and PIZZERIA
dish again, where—
Serving Good Pizzas — Spaghetti — Ravioli — Lasagna
"He walked bemused along
Hamburgers and All Kinds of Sandwiches
the crowded streets. Why was 0
13631 West 9 Mile, cor. Coolidge, Oak Park
it, he wondered, Zangwill had
Corry-Out
LI. 6-8200 '
0
0
Dril
coined the phrase 'The Melt-
ing Pot?' Here were the same
faces as always. The people
New Year Best Wishes
New Year Greetings
had not changed. They sweat,
they strained, they struggled.
They never melted. Jew re-
mained Jew. Italians huddled
Business Men's Luncheons — Parties Invited
together, Italian to the core.
Commercial — Residential
Open Monday - Friday, 11 - 8 — Sat., Sun., Holidays 12 - 9
They
had
brought
the
ghettos
TE 2-6510
10 PETERBORO
15325 W. 8 MILE, Just E. of Greenfield VE 7-3559
of Poland and the slums of
Naples with them but noth-
ing else had changed."
0 1— I Eli— _1E11
■
■11■
0
or
0
13
The old man went into a
Holiday Best Wishes
Holiday Best Wishes
Jewish restaurant, ordered an
expensive dinner but could not
eat it.
In the meantime, Casey made
plans to return to his old love:
Exquisite Cuisine — Lewis Milutin
Grading and Bulldozing Contractor
13
to his father's farm in Maine;
TW. 2-9326
14008 FLEM I NG
LO. 8-9438
267 Joseph Campau
&.1 and the girl he slurred, Ruby
01
Stevens, also gave up her job
of
to
Or
and came to join him farm-
ward. The fast life of the de-
Sincerest Greetings on the New Year
partment thus ends with a re-
turn to more normal living.
Best Wishes for a Happy New Year
"Showcase" reveals the tem-
po of department store plan-
Air Conditioning Engineers
First by Merit
ning, the competitive struggle,
Commercial and Industrial
in all its brutal reality. It also
LA 7-0561
has the human elements that
11191 LAPPIN
make a good novel.

Mercantiliiig Mechanisms in New Novel 'Showcase'

